Digital Marketing Knowledge Quiz

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Questions and Answers

Which marketing approach changed the way brands and businesses use technology during the 1990s and 2000s?

  • Influencer marketing
  • Content marketing
  • E-commerce marketing
  • Digital marketing (correct)

Which digital marketing component uses digital technologies such as desktop computers and mobile phones?

  • E-mail direct marketing
  • Search engine optimization (SEO) (correct)
  • Content automation
  • Influencer marketing

What has become prevalent as digital platforms became increasingly incorporated into marketing plans and everyday life?

  • E-books
  • Campaign marketing
  • Display advertising
  • Social media marketing (correct)

Which digital marketing method involves the use of data for targeted promotional activities?

<p>Data-driven marketing (B)</p>
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Which digital marketing component focuses on improving a website's visibility in search engine results?

<p>Search engine optimization (SEO) (C)</p>
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