Digital Marketing Knowledge Quiz
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which marketing approach changed the way brands and businesses use technology during the 1990s and 2000s?

  • Influencer marketing
  • Content marketing
  • E-commerce marketing
  • Digital marketing (correct)

Which digital marketing component uses digital technologies such as desktop computers and mobile phones?

  • E-mail direct marketing
  • Search engine optimization (SEO) (correct)
  • Content automation
  • Influencer marketing

What has become prevalent as digital platforms became increasingly incorporated into marketing plans and everyday life?

  • E-books
  • Campaign marketing
  • Display advertising
  • Social media marketing (correct)

Which digital marketing method involves the use of data for targeted promotional activities?

<p>Data-driven marketing (B)</p> Signup and view all the answers

Which digital marketing component focuses on improving a website's visibility in search engine results?

<p>Search engine optimization (SEO) (C)</p> Signup and view all the answers

Flashcards are hidden until you start studying

Use Quizgecko on...
Browser
Browser