Podcast
Questions and Answers
Which marketing approach changed the way brands and businesses use technology during the 1990s and 2000s?
Which marketing approach changed the way brands and businesses use technology during the 1990s and 2000s?
- Influencer marketing
- Content marketing
- E-commerce marketing
- Digital marketing (correct)
Which digital marketing component uses digital technologies such as desktop computers and mobile phones?
Which digital marketing component uses digital technologies such as desktop computers and mobile phones?
- E-mail direct marketing
- Search engine optimization (SEO) (correct)
- Content automation
- Influencer marketing
What has become prevalent as digital platforms became increasingly incorporated into marketing plans and everyday life?
What has become prevalent as digital platforms became increasingly incorporated into marketing plans and everyday life?
- E-books
- Campaign marketing
- Display advertising
- Social media marketing (correct)
Which digital marketing method involves the use of data for targeted promotional activities?
Which digital marketing method involves the use of data for targeted promotional activities?
Which digital marketing component focuses on improving a website's visibility in search engine results?
Which digital marketing component focuses on improving a website's visibility in search engine results?
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