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Questions and Answers
What is one of the ways marketers can target specific audiences?
What is one of the ways marketers can target specific audiences?
What is a key feature of digital marketing?
What is a key feature of digital marketing?
What is the benefit of using the internet in digital marketing?
What is the benefit of using the internet in digital marketing?
What is a result of using the internet in digital marketing?
What is a result of using the internet in digital marketing?
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What is the role of the internet in digital marketing?
What is the role of the internet in digital marketing?
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What is an advantage of digital marketing?
What is an advantage of digital marketing?
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What can businesses do with user data in digital marketing?
What can businesses do with user data in digital marketing?
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What is a characteristic of digital marketing?
What is a characteristic of digital marketing?
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What is a benefit of personalization in digital marketing?
What is a benefit of personalization in digital marketing?
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What is the result of using data and analytics in digital marketing?
What is the result of using data and analytics in digital marketing?
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Study Notes
Introduction to Digital Marketing
- Digital marketing is the use of electronic channels to reach customers and promote or sell products, services, or brands.
- It includes websites, social media platforms, search engines, email, mobile apps, and text messaging.
Concepts of Digital Marketing
- Digital marketing is the opposite of traditional marketing, which relies on offline channels like billboards, magazines, and TV commercials.
- It involves targeting specific audiences based on demographics, interests, behavior, and location.
Evolution of Digital Marketing
- Sales era: Companies emphasized aggressive selling and promotion, leading to commoditization of products and saturation of consumer demand.
- Marketing era: Marketing emerged as a practice, and differentiators like pricing, distribution, and promotion became important.
Role of Internet in Digital Marketing
- Data and Analytics: Digital marketing offers comprehensive data and analytics capabilities.
- Personalization: The internet allows for personalized marketing by analyzing user data to create personalized experiences and recommendations for customers.
- The internet enables businesses to reach customers and promote products, services, or brands through various electronic channels.
Traditional Vs. Digital Marketing
- Traditional marketing relies on offline channels like billboards, magazines, and TV commercials.
- Digital marketing is more targeted and measurable than traditional marketing.
Skills Required in Digital Marketing
- No specific skills mentioned in the text.
Implications for Business & Society
- No specific implications mentioned in the text.
Ethical & Legal Framework of Digital Marketing Laws
- Information Technology Act 2000
- TRAI (Telecom Regulatory Authority of India)
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Description
Introduction to digital marketing, covering concepts, evolution, and role in marketing. A fundamental unit for digital marketing students.
