Podcast
Questions and Answers
What is a digital footprint?
What is a digital footprint?
What is an example of active digital footprint?
What is an example of active digital footprint?
What is an example of passive digital footprint?
What is an example of passive digital footprint?
What is personal identifiable information (PII)?
What is personal identifiable information (PII)?
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What is a concern related to digital footprint?
What is a concern related to digital footprint?
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What is a way to manage digital footprint?
What is a way to manage digital footprint?
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What is a result of digital footprint?
What is a result of digital footprint?
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What is a potential consequence of not managing digital footprint?
What is a potential consequence of not managing digital footprint?
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What is a major factor influencing online shopping habits?
What is a major factor influencing online shopping habits?
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What percentage of online shoppers research products online before making a purchase?
What percentage of online shoppers research products online before making a purchase?
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What is the first step in the purchase decision-making process for online shoppers?
What is the first step in the purchase decision-making process for online shoppers?
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What type of online shopping platform connects buyers and sellers?
What type of online shopping platform connects buyers and sellers?
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What motivates 49% of online shoppers to make purchases?
What motivates 49% of online shoppers to make purchases?
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What percentage of online shoppers are loyal to their favorite brands?
What percentage of online shoppers are loyal to their favorite brands?
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Study Notes
Digital Footprint
Definition
- A digital footprint refers to the trail of data and information that individuals leave behind when they engage in online activities.
Types of Digital Footprints
- Active Digital Footprint: intentionally shared information, such as social media posts, comments, and online profiles.
- Passive Digital Footprint: unintentionally shared information, such as search history, browsing history, and online purchases.
Components of Digital Footprint
- Personal Identifiable Information (PII): name, address, email, phone number, etc.
- Behavioral Data: browsing history, search queries, online purchases, etc.
- Social Media Data: social media profiles, posts, comments, likes, shares, etc.
- Location Data: GPS coordinates, IP addresses, etc.
- Device Data: device type, operating system, browser type, etc.
Impact of Digital Footprint
- Privacy Concerns: personal data can be vulnerable to cyber attacks, data breaches, and misuse.
- Targeted Advertising: online behavior can be used to create targeted ads, influencing consumer behavior.
- Reputation Management: online presence can affect personal and professional reputation.
- Data Brokerage: companies collect and sell personal data to third-party organizations.
Managing Digital Footprint
- Privacy Settings: adjust settings on devices, browsers, and social media platforms to control data sharing.
- Data Encryption: use encryption to protect sensitive information.
- Anonymous Browsing: use VPNs or incognito modes to mask online activities.
- Data Deletion: regularly delete unnecessary data and online accounts.
Digital Footprint
Definition
- A digital footprint is the collection of data and information left behind when individuals engage in online activities.
Types of Digital Footprints
-
Active Digital Footprint: intentionally shared information, such as:
- Social media posts
- Comments
- Online profiles
-
Passive Digital Footprint: unintentionally shared information, such as:
- Search history
- Browsing history
- Online purchases
Components of Digital Footprint
-
Personal Identifiable Information (PII): includes:
- Name
- Address
- Phone number
-
Behavioral Data: includes:
- Browsing history
- Search queries
- Online purchases
-
Social Media Data: includes:
- Social media profiles
- Posts
- Comments
- Likes
- Shares
-
Location Data: includes:
- GPS coordinates
- IP addresses
-
Device Data: includes:
- Device type
- Operating system
- Browser type
Impact of Digital Footprint
-
Privacy Concerns: personal data can be:
- Vulnerable to cyber attacks
- Prone to data breaches
- Misused
-
Targeted Advertising: online behavior can be used to:
- Create targeted ads
- Influence consumer behavior
-
Reputation Management: online presence can:
- Affect personal reputation
- Affect professional reputation
-
Data Brokerage: companies collect and sell personal data to:
- Third-party organizations
Managing Digital Footprint
-
Privacy Settings: adjust settings on:
- Devices
- Browsers
- Social media platforms
- To control data sharing
-
Data Encryption: use encryption to:
- Protect sensitive information
-
Anonymous Browsing: use:
- VPNs (Virtual Private Networks)
- Incognito modes
- To mask online activities
-
Data Deletion: regularly delete:
- Unnecessary data
- Online accounts
Factors Influencing Online Shopping
- Convenience is a key factor, with 24/7 shopping and avoidance of crowds and long lines
- Price is another important factor, with online shoppers comparing prices, finding deals, and discounts
- Product variety is a major draw, with a wider range of products and brands available online
- Online reviews and ratings from other customers significantly influence online shopping decisions
- Social media platforms play a significant role in exposing customers to products and brands
Online Shopping Behavior
- 71% of online shoppers research products online before making a purchase, making them research-oriented
- 63% of online shoppers use mobile devices to research and make purchases, making them mobile-first
- Impulse buying is prevalent, with 49% of online shoppers making impulse purchases
- 60% of online shoppers are loyal to their favorite brands, demonstrating brand loyalty
Purchase Decision-Making Process
- The process begins with problem recognition, where customers identify a need or want
- This is followed by an information search, where customers research products and brands online
- Evaluation of alternatives involves comparing products and prices before making a purchase decision
- Post-purchase behavior includes reviewing and rating products, and demonstrating loyalty to brands
Online Shopping Platforms
- E-commerce websites are dedicated websites for online shopping, such as Amazon and Walmart
- Social commerce involves shopping through social media platforms like Facebook and Instagram
- Online marketplaces connect buyers and sellers, with examples including eBay and Etsy
- Mobile apps are dedicated shopping apps for mobile devices, such as the Walmart app and Amazon app
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Description
Explore the concept of digital footprint, including active and passive types, and learn about the data and information trails left behind online. Understand the importance of managing your digital footprint in the digital age.
