Digital Colonization in Regulated Industries

The number of users who already use a company's products or services.

Companies like Amazon, Apple, Google, Facebook, and Microsoft have significant resources (like money and employees) and capabilities (like advanced technology).

Data captured by companies like Amazon, Apple, Google, Facebook, and Microsoft through user interactions and activities on their platforms.

These companies have a massive user base across various products and services.

Big Tech companies have vast resources, capabilities, and data capture mechanisms that allow them to dominate their respective industries.

Google's involvement in healthcare expanded beyond individual niches. It also formed strategic collaborations with governmental agencies and state-run institutions to play a crucial role in building infrastructure for healthcare projects.

Microsoft's long-standing presence as an IT provider in healthcare allowed them to gather extensive data on healthcare processes and operations.

To strengthen its position in healthcare, Microsoft established partnerships in 2011 focused on creating solutions for seamless communication between hospitals, doctors, and patients.

Microsoft's commitment to supporting the digital transformation of healthcare organizations aligns with the broader trend of digitalization across industries.

Microsoft's announcement in 2017 to expand its AI and cloud services for healthcare leveraged their expertise in Azure cloud services and AI/ML technologies.

A comparison method to identify common activities and variations across Big Tech firm platforms within a single industry, like healthcare or education.

Examining Big Tech firms' entry and activities across different industries, like healthcare and education, to identify commonalities and differences.

A study comparing Big Tech firms' entry processes and strategies in the United States and United Kingdom, focusing on healthcare and considering factors like regulation and system structures.

A research method that involves iteratively refining theoretical ideas based on emerging empirical observations.

Big Tech's ability to create new services and products in highly-regulated industries by disrupting existing processes or adding value to current ones.

The process of exploring the ways in which Big Tech firms enter regulated industries like healthcare and education, considering their resources, capabilities, and monetization strategies.

The specific ways Big Tech companies use their resources and capabilities to make money in various industries.

The idea that Big Tech firms might have a dominant influence on highly regulated industries like education, potentially impacting how they function globally.

Facebook's approach to using its social platform for data collection, partnerships, and platform integration to enhance healthcare services.

Facebook leverages its social platform to collect user information relevant to health and wellness.

Facebook partners with organizations like universities and medical device companies to conduct research and develop healthcare initiatives.

Facebook's platform allows users to take self-assessment tests, find relevant healthcare resources, and receive personalized support.

Amazon utilizes its retail platform, cloud services, and hardware like Alexa to influence the healthcare landscape.

Amazon sells healthcare products and medical devices through its online marketplace.

Amazon's cloud computing services enable healthcare providers to store and manage patient data securely.

Amazon develops initiatives like Alexa for healthcare, PillPack, and Haven to offer integrated health solutions.

The ability to analyze data and generate insights based on that data.

A strategy for entering highly regulated industries by focusing on data-related activities, such as providing data infrastructure, insights, and eventually new products and services.

The process of using proprietary hardware and software to collect unique data about users.

Offering initial services or resources at a lower cost to attract users and gain access to data.

The ability of platforms to provide valuable insights, products, and services based on analyzed data.

Policies and procedures that ensure the responsible use of sensitive data, especially in regulated industries.

The importance of balancing the interests of various stakeholders, including users, regulators, and the platform itself, when handling sensitive data.

Companies within a regulated industry that are already established and face competition from Big Tech firms.

The ability to collect, organize, and analyze large amounts of data to gain insights and create value.

The ability to access and utilize data to gain a competitive advantage in a market.

The process of a large, established tech company (like Google or Facebook) entering a new industry.

The ability to operate independently of specific hardware or software technologies, allowing flexibility and adaptability.

The act of a company working with another company instead of competing directly.

The gradual process of a product or service becoming commonplace and less valuable.

A group of businesses, organizations, and individuals that work together in a shared ecosystem.

The process of using technology to create new products and services that utilize data.