Podcast
Questions and Answers
Which company's data capture is most limited to its own platform activity?
Which company's data capture is most limited to its own platform activity?
Which company has a very large user base across three dominant social media and messaging platforms?
Which company has a very large user base across three dominant social media and messaging platforms?
Which company utilizes its extensive employee base as both an internal user group and for piloting new products?
Which company utilizes its extensive employee base as both an internal user group and for piloting new products?
Which company's data collection is primarily through proprietary hardware devices?
Which company's data collection is primarily through proprietary hardware devices?
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Which company has a large user base and is expanding in the cloud services sector?
Which company has a large user base and is expanding in the cloud services sector?
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What primary factor led the study to concentrate on Big Tech's involvement in U.S. education?
What primary factor led the study to concentrate on Big Tech's involvement in U.S. education?
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After case studies were completed, what was the next step the research team undertook?
After case studies were completed, what was the next step the research team undertook?
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What was the initial step when comparing cross platform activities within a single industry?
What was the initial step when comparing cross platform activities within a single industry?
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What was the key purpose of grouping common approaches and activities across different platforms?
What was the key purpose of grouping common approaches and activities across different platforms?
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When conducting cross-industry comparisons, what elements were specifically considered?
When conducting cross-industry comparisons, what elements were specifically considered?
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In the comparison of the United Kingdom and the United States' healthcare sectors, what factors were identified as contributing to variance in Big Tech entry processes?
In the comparison of the United Kingdom and the United States' healthcare sectors, what factors were identified as contributing to variance in Big Tech entry processes?
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What did the researchers iteratively engage with to develop their mid-range theory?
What did the researchers iteratively engage with to develop their mid-range theory?
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According to the provided text, what information is summarized in Table 2?
According to the provided text, what information is summarized in Table 2?
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What sector has Google become an essential partner in?
What sector has Google become an essential partner in?
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What major step did Microsoft take in 2011 concerning healthcare?
What major step did Microsoft take in 2011 concerning healthcare?
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Which cloud service platform is mentioned in relation to Microsoft's healthcare expansion?
Which cloud service platform is mentioned in relation to Microsoft's healthcare expansion?
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What was a significant trend in many industries that led Microsoft to support healthcare?
What was a significant trend in many industries that led Microsoft to support healthcare?
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When did Microsoft announce the expansion of its AI and cloud services for healthcare?
When did Microsoft announce the expansion of its AI and cloud services for healthcare?
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How has Microsoft been able to collect large-scale data in the healthcare system?
How has Microsoft been able to collect large-scale data in the healthcare system?
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What type of projects does Google lead in the healthcare industry?
What type of projects does Google lead in the healthcare industry?
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What educational venture was launched by Amazon in 2020?
What educational venture was launched by Amazon in 2020?
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What type of partnership does Facebook pursue in the healthcare sector?
What type of partnership does Facebook pursue in the healthcare sector?
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Which service is NOT associated with Amazon's offerings in education?
Which service is NOT associated with Amazon's offerings in education?
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How does Facebook utilize its platform for education?
How does Facebook utilize its platform for education?
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What technology is mentioned as part of Amazon's healthcare platform?
What technology is mentioned as part of Amazon's healthcare platform?
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Which Amazon initiative focuses on healthcare product sales?
Which Amazon initiative focuses on healthcare product sales?
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What is described as a core function of Facebook's platform in healthcare?
What is described as a core function of Facebook's platform in healthcare?
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Which educational program is linked to Amazon's internal operations?
Which educational program is linked to Amazon's internal operations?
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Which of the following is least likely to be part of Facebook's educational initiatives?
Which of the following is least likely to be part of Facebook's educational initiatives?
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What is a key factor for incumbent firms to consider when entering highly regulated industries?
What is a key factor for incumbent firms to consider when entering highly regulated industries?
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What advantage do entering Big Tech firms have in regulated industries?
What advantage do entering Big Tech firms have in regulated industries?
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What must new entrants, such as biotech startups, prioritize for their success in regulated industries?
What must new entrants, such as biotech startups, prioritize for their success in regulated industries?
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What is a major concern for regulators regarding dominant Big Tech platforms?
What is a major concern for regulators regarding dominant Big Tech platforms?
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How might the locus of competition shift in highly regulated industries?
How might the locus of competition shift in highly regulated industries?
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Which of the following is a necessary consideration for incumbent firms when interacting with entering platforms?
Which of the following is a necessary consideration for incumbent firms when interacting with entering platforms?
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What long-term implication must incumbent firms consider regarding Big Tech's value-creating actions?
What long-term implication must incumbent firms consider regarding Big Tech's value-creating actions?
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What should entrepreneurs of tomorrow focus on in light of changes in competition due to Big Tech platforms?
What should entrepreneurs of tomorrow focus on in light of changes in competition due to Big Tech platforms?
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Why are data analytics capabilities especially important in highly regulated industries?
Why are data analytics capabilities especially important in highly regulated industries?
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What role do successful platforms play in existing value chains in regulated industries?
What role do successful platforms play in existing value chains in regulated industries?
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What is a critical first step for platform managers entering data-intensive industries?
What is a critical first step for platform managers entering data-intensive industries?
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How might platform firms effectively gain access to data?
How might platform firms effectively gain access to data?
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What is a primary concern for platforms dealing with sensitive data in regulated industries?
What is a primary concern for platforms dealing with sensitive data in regulated industries?
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What aspect drives the value of a platform for its users in the context of sensitive data?
What aspect drives the value of a platform for its users in the context of sensitive data?
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How can platforms capture value in data-intensive industries after accessing data?
How can platforms capture value in data-intensive industries after accessing data?
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What implication does the study hold for incumbent firms in response to Big Tech platforms?
What implication does the study hold for incumbent firms in response to Big Tech platforms?
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Study Notes
Digital Colonization of Highly Regulated Industries
- Digital platforms have not visibly transformed highly regulated industries, like healthcare and education, despite disrupting many other sectors.
- The study analyzes how Big Tech enters highly regulated industries through a four-stage process called "digital colonization".
- This process involves providing data infrastructure, capturing relevant data, generating insights from the data, and creating new products.
- Platforms gain competitive advantages using these methods in highly regulated industries.
- Platforms' entry is characterized by a focus on data, leveraging existing data infrastructure across various industries, and understanding specific regulatory contexts.
Platform Business Model & Data
- Platforms create value by connecting users, facilitating transactions, and reducing costs.
- Network effects enhance platform value as more users join.
- Data network effects increase platform value with accumulated data.
- Big Tech firms use data analysis to improve products, which can improve overall services.
- Data is a key element for platform business models, significantly influencing their influence.
Regulations and Platform Entry
- Highly regulated sectors, like healthcare and education, face higher entry barriers due to extensive regulatory oversight.
- These industries have significant regulatory control from governments and specialized regulatory bodies.
- These regulations often impose high entry barriers and operational compliance costs, making platform entry challenging.
- Data privacy, fair competition, and value balance are critical concerns in regulatory-intensive industries.
- Table 1 (in the document text) provides examples of healthcare and education industry regulations.
Platform Entry in Healthcare and Education
- Big Tech has entered healthcare by providing data infrastructure services to incumbents like hospitals; they focus on data acquisition and analysis, generating new products and services.
- Big Tech's entry in education often involves providing hardware, software, and learning platforms.
- Examples include providing cloud services, API capabilities, and targeted resources.
- Big Techs use relationships as well as AI/ML capabilities to generate data-driven insights for product development, enabling value addition beyond incumbents' offerings.
Research Design and Methodology
- A comparative case study approach was used for this research, focusing on cross-industry, cross-country, and cross-platform comparisons.
- The study included over 3,500 articles, business reports, and company press releases on healthcare and education.
- Specific focus was on the UK and the US to analyze and compare State dominance in service delivery and Big Tech entry strategies.
Big Tech Activities Timelines
- Tables 3 and 4 provide timelines of Big Tech activities in healthcare and education in specific countries.
- Google's initial focus was on healthcare data collection and analysis, and later on developing healthcare products and services.
- Key investments in AI/ML and partnerships in healthcare and education sectors were highlighted.
- Other key platforms such as Apple, Facebook, and Amazon have parallel activities and timelines for their entry into healthcare and education.
Data Capture and Value Addition
- Direct data capture is when Big Tech firms create their own data through interactions or partnerships.
- Indirect data capture involves obtaining existing data from incumbents.
- Big Tech firms convert acquired data into valuable insights, designs new products/services.
Contributions to Theory and Practice
- Platform entry into highly regulated industries is identified as "digital colonization".
- Data capture and analysis are critical competitive advantages in these sectors.
- The study emphasizes the importance of access to data, data infrastructure services, and data analysis capability for successful platform entry.
- High entry barriers make collaboration or partnering necessary, leading to a new competitive landscape in these sectors.
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Description
This quiz explores the concept of digital colonization in highly regulated sectors like healthcare and education. It discusses how Big Tech companies implement a four-stage process for entering these markets, focusing on data infrastructure and regulatory contexts. Test your understanding of platform business models and the role of data in enhancing value.
