Digital Business Management
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Questions and Answers

What is the main focus of digital transformation in business?

  • Enhancing human resources management
  • Managing support activities through technology
  • Automating existing processes
  • Applying technology to change processes and add value (correct)
  • Why is a breadth of knowledge in different business processes important for managing digital business?

  • To automate traditional processes
  • To cover activities from marketing to logistics ensuring success (correct)
  • To decrease the need for human resources management
  • To solely focus on marketing and sales activities
  • What is the primary goal of applying digital technology in an organization's supply chain management?

  • To eliminate human resources management
  • To reduce the company's value chain activities
  • To enhance all aspects of the supply chain management using electronic communications (correct)
  • To increase dependency on traditional channels to market
  • What does optimizing an organization’s value chain involve?

    <p>Improving different value-adding activities across the company's supply side and demand side</p> Signup and view all the answers

    What characterizes the digital business era according to the text?

    <p>Management of a network of interrelated value chains or value networks</p> Signup and view all the answers

    In the context of digital business, what is the significance of using technology in traditional channels to market and supply?

    <p>To improve competitiveness by integrating digital and traditional channels</p> Signup and view all the answers

    What is the difference between e-commerce and digital business?

    <p>E-commerce only involves transactions between organizations and customers, while digital business encompasses all digital interactions within an organization.</p> Signup and view all the answers

    What characterizes buy-side e-commerce?

    <p>Transactions between an organization and its suppliers and partners.</p> Signup and view all the answers

    Why is it important for organizations to prioritize buy-side and sell-side activities in e-commerce management?

    <p>To deliver identified benefits.</p> Signup and view all the answers

    What indicates a failure of management in e-commerce?

    <p>Transactions that fail or sites that are difficult to use.</p> Signup and view all the answers

    How have social media interactions changed the dynamics of online commerce?

    <p>By offering new platforms to interact with customers.</p> Signup and view all the answers

    What poses a challenge for all organizations according to the text?

    <p>Deciding which emerging technologies and marketing approaches to prioritize.</p> Signup and view all the answers

    What is the main focus of a digital business strategy?

    <p>Customer relationship management</p> Signup and view all the answers

    In the context of digital business, what does 'growth hacking' refer to?

    <p>Implementing strategies for rapid growth</p> Signup and view all the answers

    What distinguishes a digital business from an e-commerce business?

    <p>Use of technology in operations</p> Signup and view all the answers

    What aspect is essential for successful implementation of digital marketing?

    <p>Integration with social media platforms</p> Signup and view all the answers

    How does customer experience play a role in digital business?

    <p>It influences customer loyalty and satisfaction</p> Signup and view all the answers

    What is the key factor in managing digital business transformation effectively?

    <p>Rapid and continuous change adaptation</p> Signup and view all the answers

    Study Notes

    Digital Business

    • Digital business involves applying technology to change business processes, adding value to the business and its customers, rather than just automating existing processes.
    • It requires a breadth of knowledge across different business processes and activities, including marketing, sales, new product development, manufacturing, and logistics.

    Digital Business Definition

    • Digital business involves using digital technology and media to improve competitiveness by optimizing internal processes and integrating digital and traditional channels to market and supply.
    • It involves enhancing all aspects of an organization's supply chain management and optimizing its value chain.

    Value Chain and Value Network

    • A value chain describes the different value-adding activities that connect a company's supply side with its demand side.
    • The digital business era involves managing a network of interrelated value chains or value networks.

    E-commerce

    • E-commerce refers to all electronically mediated information exchanges between an organization and its external stakeholders.
    • Buy-side e-commerce involves transactions between an organization and its suppliers and partners, while sell-side e-commerce involves transactions between an organization and its customers.

    Managing E-commerce

    • Managing e-commerce involves prioritizing buy-side and sell-side activities and putting in place plans and resources to deliver identified benefits.
    • It requires managing risks to success, such as technical problems, difficulties with customer service, and fulfillment failures.
    • Social media and peer-to-peer interactions have changed the dynamics of online commerce.
    • The rise of mobile technology platforms offers new platforms to interact with customers, which must be evaluated and prioritized.

    Key Challenges

    • Deciding which emerging technologies and marketing approaches to prioritize and which to ignore is a challenge for organizations.

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    Description

    Test your knowledge on managing digital business and the importance of applying technology to drive value. Explore different aspects of the value chain, from marketing and sales to logistics and new product development.

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