Digital Business Quiz: Test Your Knowledge

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Questions and Answers

What is the main focus of digital transformation in business?

Enhancing human resources management
Managing support activities through technology
Automating existing processes
Applying technology to change processes and add value (correct)

Why is a breadth of knowledge in different business processes important for managing digital business?

To automate traditional processes
To cover activities from marketing to logistics ensuring success (correct)
To decrease the need for human resources management
To solely focus on marketing and sales activities

What is the primary goal of applying digital technology in an organization's supply chain management?

To eliminate human resources management
To reduce the company's value chain activities
To enhance all aspects of the supply chain management using electronic communications (correct)
To increase dependency on traditional channels to market

What does optimizing an organization’s value chain involve?

Improving different value-adding activities across the company's supply side and demand side (B) Signup and view all the answers

What characterizes the digital business era according to the text?

Management of a network of interrelated value chains or value networks (D) Signup and view all the answers

In the context of digital business, what is the significance of using technology in traditional channels to market and supply?

To improve competitiveness by integrating digital and traditional channels (C) Signup and view all the answers

What is the difference between e-commerce and digital business?

E-commerce only involves transactions between organizations and customers, while digital business encompasses all digital interactions within an organization. (C) Signup and view all the answers

What characterizes buy-side e-commerce?

Transactions between an organization and its suppliers and partners. (B) Signup and view all the answers

Why is it important for organizations to prioritize buy-side and sell-side activities in e-commerce management?

To deliver identified benefits. (A) Signup and view all the answers

What indicates a failure of management in e-commerce?

Transactions that fail or sites that are difficult to use. (D) Signup and view all the answers

How have social media interactions changed the dynamics of online commerce?

By offering new platforms to interact with customers. (A) Signup and view all the answers

What poses a challenge for all organizations according to the text?

Deciding which emerging technologies and marketing approaches to prioritize. (A) Signup and view all the answers

What is the main focus of a digital business strategy?

Customer relationship management (C) Signup and view all the answers

In the context of digital business, what does 'growth hacking' refer to?

Implementing strategies for rapid growth (A) Signup and view all the answers

What distinguishes a digital business from an e-commerce business?

Use of technology in operations (D) Signup and view all the answers

What aspect is essential for successful implementation of digital marketing?

Integration with social media platforms (C) Signup and view all the answers

How does customer experience play a role in digital business?

It influences customer loyalty and satisfaction (C) Signup and view all the answers

What is the key factor in managing digital business transformation effectively?

Rapid and continuous change adaptation (A) Signup and view all the answers

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Study Notes

Digital Business

Digital business involves applying technology to change business processes, adding value to the business and its customers, rather than just automating existing processes.
It requires a breadth of knowledge across different business processes and activities, including marketing, sales, new product development, manufacturing, and logistics.

Digital Business Definition

Digital business involves using digital technology and media to improve competitiveness by optimizing internal processes and integrating digital and traditional channels to market and supply.
It involves enhancing all aspects of an organization's supply chain management and optimizing its value chain.

Value Chain and Value Network

A value chain describes the different value-adding activities that connect a company's supply side with its demand side.
The digital business era involves managing a network of interrelated value chains or value networks.

E-commerce

E-commerce refers to all electronically mediated information exchanges between an organization and its external stakeholders.
Buy-side e-commerce involves transactions between an organization and its suppliers and partners, while sell-side e-commerce involves transactions between an organization and its customers.

Managing E-commerce

Managing e-commerce involves prioritizing buy-side and sell-side activities and putting in place plans and resources to deliver identified benefits.
It requires managing risks to success, such as technical problems, difficulties with customer service, and fulfillment failures.

New Trends in E-commerce

Social media and peer-to-peer interactions have changed the dynamics of online commerce.
The rise of mobile technology platforms offers new platforms to interact with customers, which must be evaluated and prioritized.