Podcast
Questions and Answers
Which of the following is NOT a characteristic of Geschäftsmodellmustern (business model patterns)?
Which of the following is NOT a characteristic of Geschäftsmodellmustern (business model patterns)?
- Similarity in terms of configuration.
- Novelty in terms of market application. (correct)
- Similarity in terms of structure.
- Similarity in terms of the model's building blocks.
When applying Geschäftsmodellmustern (business model patterns), what does the 'Kombinieren' approach involve?
When applying Geschäftsmodellmustern (business model patterns), what does the 'Kombinieren' approach involve?
- Applying a pattern that has never been used before.
- Implementing the pattern in a completely new industry.
- Using the same pattern for a different product.
- Integrating two or more different models together. (correct)
Which of the following is a key aspect of Geschäftsmodellinnovation (business model innovation)?
Which of the following is a key aspect of Geschäftsmodellinnovation (business model innovation)?
- Focusing solely on reducing costs without improving customer benefits.
- Maintaining the existing business model to avoid risks.
- Renewing the business model to increase value for customers and the company. (correct)
- Introducing a new invention without considering its business applications.
In the context of the Business Model Canvas, which of the following best describes 'Key Activities'?
In the context of the Business Model Canvas, which of the following best describes 'Key Activities'?
When using the Business Model Canvas, what does the 'Value Proposition' block primarily focus on?
When using the Business Model Canvas, what does the 'Value Proposition' block primarily focus on?
Which element does the 'Magisches Dreieck' (Magic Triangle) use to define what the customer is offered?
Which element does the 'Magisches Dreieck' (Magic Triangle) use to define what the customer is offered?
If a company seeks to understand its internal strengths and weaknesses alongside external opportunities and threats, which tool should it use?
If a company seeks to understand its internal strengths and weaknesses alongside external opportunities and threats, which tool should it use?
In the context of business model development, what is the primary goal of 'Ideenfindung' (Ideation)
In the context of business model development, what is the primary goal of 'Ideenfindung' (Ideation)
What is the main purpose of 'Prototyping' in the Geschäftsmodelle entwickeln und umsetzen (business model development and implementation) process?
What is the main purpose of 'Prototyping' in the Geschäftsmodelle entwickeln und umsetzen (business model development and implementation) process?
When is the Business Model Canvas framework typically MOST useful during the Geschäftsmodelle entwickeln und umsetzen (business model development and implementation) phases?
When is the Business Model Canvas framework typically MOST useful during the Geschäftsmodelle entwickeln und umsetzen (business model development and implementation) phases?
Which tool is designed to identify and visualize the roles and relationships between different actors associated with a business model?
Which tool is designed to identify and visualize the roles and relationships between different actors associated with a business model?
What step comes directly before 'Wahl des Testformats (Choice of test format)' in the seven steps of the Geschäftsmodell-Testzyklus (business model test cycle)?
What step comes directly before 'Wahl des Testformats (Choice of test format)' in the seven steps of the Geschäftsmodell-Testzyklus (business model test cycle)?
Which of the following is a characteristic of the Lean Dashboard method?
Which of the following is a characteristic of the Lean Dashboard method?
In the context of identifying sources for Geschäftsmodell (business model) changes, what does the term 'Äussere' (External) primarily refer to?
In the context of identifying sources for Geschäftsmodell (business model) changes, what does the term 'Äussere' (External) primarily refer to?
What is the intended outcome when combining the SWOT-Matrix?
What is the intended outcome when combining the SWOT-Matrix?
According to the module content, what is a key aspect to focus on during the 'Bewertung & Ausgestaltung' phase of development?
According to the module content, what is a key aspect to focus on during the 'Bewertung & Ausgestaltung' phase of development?
What should guide the adaptation of Geschäftsmodellmuster (business model patterns) in the Ideengenerierung (idea generation) process?
What should guide the adaptation of Geschäftsmodellmuster (business model patterns) in the Ideengenerierung (idea generation) process?
Which of the following is most closely associated with the term 'Minimum Viable Product (MVP)'?
Which of the following is most closely associated with the term 'Minimum Viable Product (MVP)'?
During the initial Brainstorming process for new ideas, what should one avoid during the Brainstorming-Regeln (brainstorming rules)?
During the initial Brainstorming process for new ideas, what should one avoid during the Brainstorming-Regeln (brainstorming rules)?
Based on the canvas model, what is generally the first element to begin when filling out a business model?
Based on the canvas model, what is generally the first element to begin when filling out a business model?
During the Anwendung von Geschäftsmodellmustern (application of business model patterns), which one best describes the 'Übertragen' action?
During the Anwendung von Geschäftsmodellmustern (application of business model patterns), which one best describes the 'Übertragen' action?
What is emphasized during the brainstorming-regeln (brainstorming phase) to generate new solutions?
What is emphasized during the brainstorming-regeln (brainstorming phase) to generate new solutions?
Which tool mainly focuses on the interaction with the customer or client?
Which tool mainly focuses on the interaction with the customer or client?
The Business Model Canvas is divided into several parts; which one represents the customers?
The Business Model Canvas is divided into several parts; which one represents the customers?
What is the key aspect of the magic triangle?
What is the key aspect of the magic triangle?
What describes the relationship between building blocks?
What describes the relationship between building blocks?
What are the four elements in the 'für die vier wichtigsten Unternehmensbereiche' (for the four most important business sectors)?
What are the four elements in the 'für die vier wichtigsten Unternehmensbereiche' (for the four most important business sectors)?
Which of the following is NOT an example for a Geschäftsmodellmuster (business model pattern) that has been discussed?
Which of the following is NOT an example for a Geschäftsmodellmuster (business model pattern) that has been discussed?
Which tool should be used during a analysis, if a completely new Geschäftsmodell (business model) should be established?
Which tool should be used during a analysis, if a completely new Geschäftsmodell (business model) should be established?
Which Method would be used to look at the Business and generate new ideas?
Which Method would be used to look at the Business and generate new ideas?
What ist the Main-Goal for "Markteintritt" (Market Entry)?
What ist the Main-Goal for "Markteintritt" (Market Entry)?
A SWOT is a Tool for Analysis, but what is analyzed?
A SWOT is a Tool for Analysis, but what is analyzed?
What is the main idea for Annahmebasierte Geschäftsmodellentwicklung (Assumption-based business model development)?
What is the main idea for Annahmebasierte Geschäftsmodellentwicklung (Assumption-based business model development)?
What of the following is key in the Brainstroming-process?
What of the following is key in the Brainstroming-process?
What needs to be the adaptation on the pattern, that should be considered?
What needs to be the adaptation on the pattern, that should be considered?
When you create a new Businessmodel, what ist he Goal for it?
When you create a new Businessmodel, what ist he Goal for it?
What ist the Lean Dashboard for?
What ist the Lean Dashboard for?
Flashcards
Business Model Innovation
Business Model Innovation
The innovation of a business model requires renewing at least one aspect of the business model and deriving a clear business benefit.
Assumption-Based Development
Assumption-Based Development
Systematically reducing the uncertainty in five phases, resulting in a validated new business model ready for market introduction.
Ideengenerierung
Ideengenerierung
A structured brainstorming process for generating ideas for the design of the business model, based on existing, successful business models of other organizations.
Business Model development process
Business Model development process
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Adaption of Business Models
Adaption of Business Models
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SWOT-Analysis
SWOT-Analysis
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Value Proposition Canvas
Value Proposition Canvas
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Rollenmodell / Role Model
Rollenmodell / Role Model
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Magical Triangle
Magical Triangle
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Revenue Streams
Revenue Streams
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Business Model Canvas
Business Model Canvas
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Study Notes
- The presentation discusses Digital Business and IT Innovation with the code HFWI.X.DY.3_4.24-ML-S2410-DBIN.BA1A.
- The agenda for Block 8 includes learning goals, assessing patterns and homework.
Module Overview in Detail
- Block 1 (21.01.25) focuses on the proactive procurement of information related to innovations and trends, evaluating them in terms of strategic potential.
- Block 2 (28.01.25) involves evaluating the potential benefits of selected technologies.
- Block 3 (30.01.25) focuses on specifying necessary measures and quantifying the effort to integrate chosen technologies into the organization.
- Block 4 (06.02.25) involves defining the framework for business process analysis with the client, including gathering information on the current state.
- Block 5 (13.02.25) includes analysis of the current state and identification of vulnerabilities in business processes.
- Block 6 (20.02.25) covers the evaluation and presentation of variants and derivation of recommendations for the client.
- Block 7 (25.02.25) consists of the application of the Business Model Canvas.
- Block 8 (04.03.25) is focused on evaluating patterns.
- Block 9 (06.03.25) is a challenge involving proof of competence.
- There is a final exam to demonstrate competence
Learning Objectives
- Standardized patterns of Business Model Canvas are learned, including:
- Unbundling models.
- Long Tail.
- Multi-sided platforms.
- FREE as a business model.
- Open Business Models.
- Understanding the elements and their interaction.
- Applying criteria for using standard patterns.
- Understanding presentation structure and its impact.
- Knowlede of the influence of relevant attitudes and presentation skills on persuasive work.
Business Model Innovation
- Business model innovation needs: A renewal of at least one aspect of the model, and it has to have a clear business benefit.
- An isolated invention without business use is not innovation.
- Business model innovation means renewing with a goal to increase the value to customers and the company.
Types of Innovation
- Network: concerns with whom the company collaborates to create value.
- Support Processes: refers to how the company supports its core processes.
- Product System: focuses on how well products can be interconnected.
- Channel: denotes how and when the customer receives the product.
- Emotion: covers how strongly the Customer identifies with the product.
- Revenue model: concerns how the company makes money.
- Core processes: relate to how the company organizes its value creation.
- Product Power: refers to how well the product fulfills its task.
- Service: regards how the customer is supported during product usage.
- Brand: refers to how the company communicates what it stands for.
Business Model Canvas Building Blocks
- Key Partners: the network of partners and suppliers.
- Key Activities: important actions for a company. For Example: creating a value proposition.
- Value proposition: the benefits a company offers its customers. For Example through innovation, brand, price etc.
- Customer Relationships: Types of relationships established with various Customer segments.
- Customer Segments: The segmenting of potential Customers.
- Key Resources: the required resources to deliver the business. For Example: financial, human, intellectual etc.
- Channels: Points of Contact For example: sales or distribution.
- Cost Structure: an overview of all the costs.
- Revenue Streams: For Example through fees and sales.
Business Model Canvas Elements for Success
- Customers
- Offer
- Infrastructure
- Financial viability
Canvas Expansion
- Social and ecological costs are factors to consider
- Social and ecological gains are also factors to consider
Application of Business Model Patterns
- Business model patterns are general descriptions of how business models function.
- Their main feature is similarity in configuration, structure, and design of model elements.
- Business model patterns include:transfer, application in a new branch, combination, repetition or a different product.
Business Models previously
- Free, Freemium, Opensource, On-Demand, E-Commerce, Advertising, Subscriptions, Peer-to-Peer, Hidden Revenue.
- Other models: Unbundling models, Long Tail, Multi-sided Platforms, FREE as a business model, Open Business Models.
Collaborative Task
- Define and describe different business models and their examples based on a self-selected company.
- Team 1: unbundling models
- Team 2: long-tail business model
- Team 3: bait and hook model (razor blade model)
- Team 4: open business model
Sources of Change (Examples)
- Resources, products, customers and costs are examples of internal sources of change.
Sources of Change ("External")
- Business models adapt to changing conditions for:
- Partners, competitors or substitutes.
- Laws, markets or new developments.
- The economic situation.
Business Model Development
- Development is a six phase process: analysis, ideation, assessment, verification, prototyping, market entry.
Business Model Analysis
- Tasks are: collection and Evaluation of all information. For Example: SWOT Analysis.
- Existing business models can be innovated by the Business model canvas.
- New Business models should only be designed after the concept.
- There will be Tools to focus on the Ziel groups and players.
Creative Process
- The main objective is to generate new ideas.
- No room for analysis, doubts or criticism.
- Evaluate at a later date.
- Quality over Quantity
Evaluating Ideas
- Select the most promisiong ideas.
- Tools:
- Value Proposition, Business Model canvas and Magic Model.
- Actor and Customer Journey map.
Business Model Review and Adjust
- Evaluate business model ideas.
- Consider the target audience, their needs, their affordability and solution.
Prototyping Methods
- Erstellung eines Modells für eine spezifische Zielgruppe zur frühzeitigen Veranschaulichung eines Wertangebots
Markt Entry Tool
- Evaluation through Market entry with low Eigenschafen and Anforderungen.
Lean Business Model
- Tested model with all the changes.
The Seven Steps of the Business Model Test Cycle
- Developing a business model concept.
- Identifying underlying assumptions.
- Setting up falsifiable hypotheses.
- Selecting a test format and setup
- Test implementation and analysis.
SWOT Analysis
- Internal (strengths and weaknesses) and external (opportunities and threats).
Value Proposition
- Products with higher Value.
Ideation with Business Model Canvas
- Use a Structured Brainstorming.
- Adaption of Muster for the design.
Ideation - Goal
- Generation of many ideas.
- No complete business models, only Models of individual Aspects.
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