Digital Advertising Revenue Models

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What does the current portion of long-term borrowings contain?

The installments of long-term borrowings that are payable in one year of the reporting date (correct)

The total assets of the company

The interest on long-term borrowings

The entire long-term borrowing amount

What does equity represent in a business?

The amount invested by creditors in the business

The total assets of the business

The total liabilities of the business

The difference between the total assets and total liabilities that belongs to the owners (correct)

What is the main purpose of a cash flow statement?

To organize cash receipts and payments based on where they come from (correct)

To determine the profitability of a company

To prepare the balance sheet

To calculate the depreciation of assets

What does retained earnings comprise of?

The total net profit or loss retained in the business once the dividends are distributed to the owners Signup and view all the answers

Why is the cash flow statement advantageous?

For determining the short-term sustainability of a company Signup and view all the answers

What does the cash flow statement organize cash receipts and payments based on?

The functional areas of cash flow Signup and view all the answers

What is a characteristic of successful entrepreneurs?

They are not easily depressed or frustrated when things do not go based on plans. Signup and view all the answers

What do entrepreneurs consider as an alternative to failure?

Discovering Signup and view all the answers

What is a result of the combination of failures and lessons learned by successful entrepreneurs?

They become smarter. Signup and view all the answers

Which of the following is an example of an entrepreneur who bounced back from failure?

All of the above Signup and view all the answers

What did Henry Ford experience five times?

Bankruptcy Signup and view all the answers

What was the outcome of Steve Jobs' experience with NeXT?

It was a huge success. Signup and view all the answers

What is the significance of a founder agreement in a startup?

To establish a clear business relationship with co-founders Signup and view all the answers

What is the consequence of not structuring a business as a corporation or LLC?

Higher taxes and increased liabilities Signup and view all the answers

What is the purpose of researching a company name before selecting it?

To avoid trademark infringement and domain name issues Signup and view all the answers

What is the analogy used to describe the importance of a founder agreement?

A prenuptial agreement Signup and view all the answers

What is a common mistake startups make when beginning operations?

Not consulting with a lawyer Signup and view all the answers

What is the benefit of establishing a clear business relationship with co-founders?

Avoiding legal problems and litigation Signup and view all the answers

What is the main purpose of Republic Act No. 8293?

To provide security and protection over intellectual properties Signup and view all the answers

What is protected by copyright and related rights?

Literary, scientific, and artistic pieces Signup and view all the answers

What happens to the copyright of a work when the author dies?

The copyright lasts for 50 years after the author's death Signup and view all the answers

What is the purpose of a trademark or service mark?

To differentiate goods and services Signup and view all the answers

What is the duration of copyright protection for a work with multiple authors?

The duration of the last living author's life plus 50 years Signup and view all the answers

What is automatically granted to authors and artists when they produce their work?

Copyright protection Signup and view all the answers

What is the primary revenue model used by social media sites and search engines?

Advertising revenue Signup and view all the answers

What is promoted content also known as?

Suggested content Signup and view all the answers

Why is high-quality data valuable to businesses?

Because it is more special and valuable Signup and view all the answers

What is the primary purpose of lead generation companies?

To create and maintain databases of customer information Signup and view all the answers

What type of promotion involves placing a logo on a website or sports team jersey?

Sponsorships Signup and view all the answers

What is the primary source of revenue for companies that focus on transactions and intermediation?

Transaction fees Signup and view all the answers