Digital Advertising Revenue Models
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Questions and Answers

What does the current portion of long-term borrowings contain?

  • The installments of long-term borrowings that are payable in one year of the reporting date (correct)
  • The total assets of the company
  • The interest on long-term borrowings
  • The entire long-term borrowing amount

    • What does equity represent in a business?

  • The amount invested by creditors in the business
  • The total assets of the business
  • The total liabilities of the business
  • The difference between the total assets and total liabilities that belongs to the owners (correct)

    • What is the main purpose of a cash flow statement?

  • To organize cash receipts and payments based on where they come from (correct)
  • To determine the profitability of a company
  • To prepare the balance sheet
  • To calculate the depreciation of assets

    • What does retained earnings comprise of?

    <p>The total net profit or loss retained in the business once the dividends are distributed to the owners (D)</p> Signup and view all the answers

    Why is the cash flow statement advantageous?

    <p>For determining the short-term sustainability of a company (B)</p> Signup and view all the answers

    What does the cash flow statement organize cash receipts and payments based on?

    <p>The functional areas of cash flow (C)</p> Signup and view all the answers

    What is a characteristic of successful entrepreneurs?

    <p>They are not easily depressed or frustrated when things do not go based on plans. (B)</p> Signup and view all the answers

    What do entrepreneurs consider as an alternative to failure?

    <p>Discovering (C)</p> Signup and view all the answers

    What is a result of the combination of failures and lessons learned by successful entrepreneurs?

    <p>They become smarter. (A)</p> Signup and view all the answers

    Which of the following is an example of an entrepreneur who bounced back from failure?

    <p>All of the above (D)</p> Signup and view all the answers

    What did Henry Ford experience five times?

    <p>Bankruptcy (D)</p> Signup and view all the answers

    What was the outcome of Steve Jobs' experience with NeXT?

    <p>It was a huge success. (D)</p> Signup and view all the answers

    What is the significance of a founder agreement in a startup?

    <p>To establish a clear business relationship with co-founders (A)</p> Signup and view all the answers

    What is the consequence of not structuring a business as a corporation or LLC?

    <p>Higher taxes and increased liabilities (D)</p> Signup and view all the answers

    What is the purpose of researching a company name before selecting it?

    <p>To avoid trademark infringement and domain name issues (C)</p> Signup and view all the answers

    What is the analogy used to describe the importance of a founder agreement?

    <p>A prenuptial agreement (C)</p> Signup and view all the answers

    What is a common mistake startups make when beginning operations?

    <p>Not consulting with a lawyer (D)</p> Signup and view all the answers

    What is the benefit of establishing a clear business relationship with co-founders?

    <p>Avoiding legal problems and litigation (B)</p> Signup and view all the answers

    What is the main purpose of Republic Act No. 8293?

    <p>To provide security and protection over intellectual properties (A)</p> Signup and view all the answers

    What is protected by copyright and related rights?

    <p>Literary, scientific, and artistic pieces (A)</p> Signup and view all the answers

    What happens to the copyright of a work when the author dies?

    <p>The copyright lasts for 50 years after the author's death (B)</p> Signup and view all the answers

    What is the purpose of a trademark or service mark?

    <p>To differentiate goods and services (C)</p> Signup and view all the answers

    What is the duration of copyright protection for a work with multiple authors?

    <p>The duration of the last living author's life plus 50 years (D)</p> Signup and view all the answers

    What is automatically granted to authors and artists when they produce their work?

    <p>Copyright protection (D)</p> Signup and view all the answers

    What is the primary revenue model used by social media sites and search engines?

    <p>Advertising revenue (A)</p> Signup and view all the answers

    What is promoted content also known as?

    <p>Suggested content (A)</p> Signup and view all the answers

    Why is high-quality data valuable to businesses?

    <p>Because it is more special and valuable (A)</p> Signup and view all the answers

    What is the primary purpose of lead generation companies?

    <p>To create and maintain databases of customer information (A)</p> Signup and view all the answers

    What type of promotion involves placing a logo on a website or sports team jersey?

    <p>Sponsorships (C)</p> Signup and view all the answers

    What is the primary source of revenue for companies that focus on transactions and intermediation?

    <p>Transaction fees (B)</p> Signup and view all the answers

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