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What must Google prove to attract digital advertising dollars from advertisers?
What must Google prove to attract digital advertising dollars from advertisers?
- Must prove that digital ads work (correct)
- Must work with customers and offer them loyalty programs
- Must provide discounts to users
- Must first negotiate with the Canadian Government a regulation to protect privacy
What is a primary concern for individuals regarding online publishers' use of tracking codes from companies like Google and Facebook?
What is a primary concern for individuals regarding online publishers' use of tracking codes from companies like Google and Facebook?
- That publishers should share profits with Google, Facebook and others
- That publishers should pay to users a fee for using their private information
- Privacy needs to be scrutinized more carefully (correct)
- That publishers should be careful to display only ads that are of interest to users
How does Google protect the privacy of consumers?
How does Google protect the privacy of consumers?
- Through an agreement between Google and sellers
- Through Periscope Data Analysis
- Through Google Attribution
- By using patent-pending mathematical formulas when it matches one of its users with a shopper who makes a purchase in a brick-and-mortar store (correct)
According to Paul Stephens of Privacy Rights Clearinghouse, how easy is it for a marketing organization to identify an individual using data?
According to Paul Stephens of Privacy Rights Clearinghouse, how easy is it for a marketing organization to identify an individual using data?
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What is the main purpose of online publishers using tracking codes from companies like Google and Facebook?
What is the main purpose of online publishers using tracking codes from companies like Google and Facebook?
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