5 Questions
What must Google prove to attract digital advertising dollars from advertisers?
Must prove that digital ads work
What is a primary concern for individuals regarding online publishers' use of tracking codes from companies like Google and Facebook?
Privacy needs to be scrutinized more carefully
How does Google protect the privacy of consumers?
By using patent-pending mathematical formulas when it matches one of its users with a shopper who makes a purchase in a brick-and-mortar store
According to Paul Stephens of Privacy Rights Clearinghouse, how easy is it for a marketing organization to identify an individual using data?
It is relatively easy, requiring only a few pieces of data
What is the main purpose of online publishers using tracking codes from companies like Google and Facebook?
To track user behavior for targeted advertising
Test your knowledge of digital advertising and online tracking in this quiz. Explore the strategies that Google uses to attract advertising dollars and the tracking codes used by online publishers. This quiz covers topics such as proving the effectiveness of digital ads, working with customers, and privacy regulations.
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