Digital Advertising and Online Tracking Quiz
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Questions and Answers

What must Google prove to attract digital advertising dollars from advertisers?

  • Must prove that digital ads work (correct)
  • Must work with customers and offer them loyalty programs
  • Must provide discounts to users
  • Must first negotiate with the Canadian Government a regulation to protect privacy

    • What is a primary concern for individuals regarding online publishers' use of tracking codes from companies like Google and Facebook?

  • That publishers should share profits with Google, Facebook and others
  • That publishers should pay to users a fee for using their private information
  • Privacy needs to be scrutinized more carefully (correct)
  • That publishers should be careful to display only ads that are of interest to users

    • How does Google protect the privacy of consumers?

  • Through an agreement between Google and sellers
  • Through Periscope Data Analysis
  • Through Google Attribution
  • By using patent-pending mathematical formulas when it matches one of its users with a shopper who makes a purchase in a brick-and-mortar store (correct)

    • According to Paul Stephens of Privacy Rights Clearinghouse, how easy is it for a marketing organization to identify an individual using data?

    <p>It is relatively easy, requiring only a few pieces of data</p> Signup and view all the answers

    What is the main purpose of online publishers using tracking codes from companies like Google and Facebook?

    <p>To track user behavior for targeted advertising</p> Signup and view all the answers

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