Diffusion of Innovation Theory (Rogers, 1983)
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Questions and Answers

Who are considered the first to adopt innovations according to Diffusion of Innovation Theory?

  • Innovators (correct)
  • Laggards
  • Late majority
  • Early adopters

    • Which group in the population is characterized by being more skeptical and adopting innovations only after most people?

  • Early majority
  • Early adopters
  • Innovators
  • Laggards (correct)

    • What distinguishes early adopters from innovators in the Diffusion of Innovation Theory?

  • Being influential and open to trying innovations (correct)
  • Being involved through peer programs
  • Being more skeptical than others
  • Being the last to adopt innovations

    • Which group in the population is characterized by being watchful and wary about their involvement in new ideas?

    <p>Early majority</p> Signup and view all the answers

    What is the key role of health education specialists according to the Diffusion of Innovation Theory?

    <p>To adapt marketing strategies for different adoption categories</p> Signup and view all the answers

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