5 Questions
Who are considered the first to adopt innovations according to Diffusion of Innovation Theory?
Innovators
Which group in the population is characterized by being more skeptical and adopting innovations only after most people?
Laggards
What distinguishes early adopters from innovators in the Diffusion of Innovation Theory?
Being influential and open to trying innovations
Which group in the population is characterized by being watchful and wary about their involvement in new ideas?
Early majority
What is the key role of health education specialists according to the Diffusion of Innovation Theory?
To adapt marketing strategies for different adoption categories
Explore the concepts of the Diffusion of Innovation Theory proposed by Rogers in 1983. Learn about different categories of individuals based on their adoption of innovations, ranging from Innovators to Laggards.
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