Questions and Answers
What is expansion diffusion?
The spread of an innovation/idea through a population that results in an expanding area of dissemination.
What is hierarchical diffusion?
The spread of an idea through an established structure usually from people of power to those with less or no power.
What are some examples of hierarchical diffusion?
iPhones, AIDS, fashion trends, Ebola.
What is contagious diffusion?
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What are some examples of contagious diffusion?
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What is stimulus diffusion?
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What are some examples of stimulus diffusion?
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What is relocation diffusion?
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What is hierarchical diffusion?
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What is contagious diffusion?
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What is relocation diffusion?
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What is an example of hierarchical diffusion?
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What is an example of stimulus diffusion?
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What is an example of contagious diffusion?
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What is an example of relocation diffusion?
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Study Notes
Expansion Diffusion
- Innovation spreads continuously through a population, increasing the number of influencers.
- Results in a broader area of dissemination as ideas or traits migrate from one location to another.
Hierarchical Diffusion
- Ideas spread through established structures, often from those in power to those with less power.
- Operates in a "leapfrogging" manner, moving from major cities to smaller towns.
Examples of Hierarchical Diffusion
- Adoption of iPhones across various social strata.
- Spread of AIDS awareness primarily through influential figures.
- Fashion trends circulating from urban centers to surrounding areas.
- Outbreaks of diseases like Ebola influenced by hierarchical patterns.
Contagious Diffusion
- Ideas or traits spread equally among individuals without consideration of social class or power.
- Often resembles the spread of infectious diseases, affecting large populations simultaneously.
More Examples of Hierarchical Diffusion
- Diseases such as the common cold or flu spreading among various social circles.
- Religion, exemplified by the spread of Islam from influential leaders.
- Silly Bands gained popularity without hierarchical influence due to their low cost.
Stimulus Diffusion
- Underlying principles of an idea spread while specific characteristics may not.
- Modifications occur due to cultural barriers, allowing innovation to adapt to new environments.
Examples of Stimulus Diffusion
- McDonald's altered menu items in India (chicken instead of beef) to accommodate cultural sensitivities.
- Development of different-sized softballs in Chicago and Minneapolis, spreading tailored to local preferences.
Relocation Diffusion
- Involves the movement of individuals carrying cultural attributes to new areas.
- Notable example includes European migrants bringing their culture to America.
Reinforcement of Hierarchical Diffusion
- Innovations or ideas disseminate from individuals or entities with power or high influence to less powerful counterparts.
Variation in Stimulus Diffusion
- Original ideas are altered by adopters, leading to a modified version being widely accepted.
Characteristics of Contagious Diffusion
- Proliferation occurs near the point of origin, affecting numerous individuals or locations in close proximity.
Key Aspects of Relocation Diffusion
- Involves physical movement of original adopters from their area of origin to different regions, taking cultural practices with them.
Additional Examples
- Taylor Swift's hairstyle popularity represents hierarchical diffusion through imitation by fans.
- Menu variations at McDonald's globally exemplify stimulus diffusion, showcasing cultural adaptations.
- Spread of Hinduism in the Indian subcontinent illustrates contagious diffusion as it affects many simultaneously.
- Christianity's expansion through migration serves as a prime example of relocation diffusion, facilitated by moving populations.
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Description
Explore the different types of diffusion, including expansion, hierarchical, and contagious diffusion. Understanding these concepts illustrates how innovations and ideas spread among populations based on various social structures and dynamics.
