Diffusion of Innovation Concepts

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Questions and Answers

What is expansion diffusion?

The spread of an innovation/idea through a population that results in an expanding area of dissemination.

What is hierarchical diffusion?

The spread of an idea through an established structure usually from people of power to those with less or no power.

What are some examples of hierarchical diffusion?

iPhones, AIDS, fashion trends, Ebola.

What is contagious diffusion?

The spread of an idea or trait through a group equally without regard to social class or economic position. Signup and view all the answers

What are some examples of contagious diffusion?

Diseases like cold and flu, the spread of Islam, Silly Bands. Signup and view all the answers

What is stimulus diffusion?

The spread of an underlying principle even though the characteristic itself doesn't spread. Signup and view all the answers

What are some examples of stimulus diffusion?

McDonald's burgers adapted to local tastes in India, the spread of different sizes of softballs. Signup and view all the answers

What is relocation diffusion?

A sequential diffusion process where the items being diffused are transmitted as carriers move to new areas. Signup and view all the answers

What is hierarchical diffusion?

The diffusion of innovation from a place or person of power to others in a leveled pattern. Signup and view all the answers

What is contagious diffusion?

The process where numerous places or people near the origin become adopters. Signup and view all the answers

What is relocation diffusion?

Involves the actual movement of the original adopters from their point of origin to a new place. Signup and view all the answers

What is an example of hierarchical diffusion?

Many people cutting their hair the way Taylor Swift did. Signup and view all the answers

What is an example of stimulus diffusion?

Different menu items from McDonald's around the world. Signup and view all the answers

What is an example of contagious diffusion?

Hinduism spreading throughout the Indian subcontinent. Signup and view all the answers

What is an example of relocation diffusion?

The spread of Christianity by people moving and bringing it with them. Signup and view all the answers

Study Notes

Expansion Diffusion

Innovation spreads continuously through a population, increasing the number of influencers.
Results in a broader area of dissemination as ideas or traits migrate from one location to another.

Hierarchical Diffusion

Ideas spread through established structures, often from those in power to those with less power.
Operates in a "leapfrogging" manner, moving from major cities to smaller towns.

Examples of Hierarchical Diffusion

Adoption of iPhones across various social strata.
Spread of AIDS awareness primarily through influential figures.
Fashion trends circulating from urban centers to surrounding areas.
Outbreaks of diseases like Ebola influenced by hierarchical patterns.

Contagious Diffusion

Ideas or traits spread equally among individuals without consideration of social class or power.
Often resembles the spread of infectious diseases, affecting large populations simultaneously.

More Examples of Hierarchical Diffusion

Diseases such as the common cold or flu spreading among various social circles.
Religion, exemplified by the spread of Islam from influential leaders.
Silly Bands gained popularity without hierarchical influence due to their low cost.

Stimulus Diffusion

Underlying principles of an idea spread while specific characteristics may not.
Modifications occur due to cultural barriers, allowing innovation to adapt to new environments.

Examples of Stimulus Diffusion

McDonald's altered menu items in India (chicken instead of beef) to accommodate cultural sensitivities.
Development of different-sized softballs in Chicago and Minneapolis, spreading tailored to local preferences.

Relocation Diffusion

Involves the movement of individuals carrying cultural attributes to new areas.
Notable example includes European migrants bringing their culture to America.

Reinforcement of Hierarchical Diffusion

Innovations or ideas disseminate from individuals or entities with power or high influence to less powerful counterparts.

Variation in Stimulus Diffusion

Original ideas are altered by adopters, leading to a modified version being widely accepted.

Characteristics of Contagious Diffusion

Proliferation occurs near the point of origin, affecting numerous individuals or locations in close proximity.

Key Aspects of Relocation Diffusion

Involves physical movement of original adopters from their area of origin to different regions, taking cultural practices with them.

Additional Examples

Taylor Swift's hairstyle popularity represents hierarchical diffusion through imitation by fans.
Menu variations at McDonald's globally exemplify stimulus diffusion, showcasing cultural adaptations.
Spread of Hinduism in the Indian subcontinent illustrates contagious diffusion as it affects many simultaneously.
Christianity's expansion through migration serves as a prime example of relocation diffusion, facilitated by moving populations.

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Description

Explore the different types of diffusion, including expansion, hierarchical, and contagious diffusion. Understanding these concepts illustrates how innovations and ideas spread among populations based on various social structures and dynamics.