Differentiating Goals, Objectives, Strategies, and Tactics Quiz

Making Objectives Measurable

• An objective can be made measurable by including specific numbers and targets, such as "reaching +10% activity growth in a specific sector".
• The purpose of including numbers in a measurable objective is to make it clear and achievable.

Goal Setting Terminology

• The word that best describes the 'strategy' in goal setting is "plan".
• Tactics are distinguished from objectives and strategies in that they are specific actions taken to achieve an objective, whereas objectives are specific targets and strategies are overall plans.
• The main purpose of tactics in goal setting is to achieve specific objectives.

Importance of Differentiation

• It is important to differentiate between goals, objectives, and strategies in planning because they are distinct concepts that serve different purposes.
• Differentiating between goals, objectives, strategies, and tactics helps to clarify the planning process and ensure effective achievement of targets.

Creating a Plan of Action

• The purpose of creating a plan of action for key accounts is to achieve specific objectives and targets.

Vision and Objectives

• In the context of Nestlé's objectives, the term 'Vision' refers to the company's overall long-term goal or aspiration.

Strategy vs. Tactics

• The main difference between strategy and tactics in the context of setting objectives is that strategy is the overall plan, while tactics are specific actions taken to achieve that plan.

Measurable Objectives

• Setting measurable objectives is significant because it allows for clear targets and evaluation of progress.
• Measurable objectives provide a clear direction and focus for actions.

Objectives and Tactics

• The statement that best describes the purpose of calling a key contact once per month as a tactic is that it is a specific action taken to achieve an objective.
• An objective is a specific target or outcome that is desired to be achieved.
• A key characteristic of an objective is that it is measurable.
• The statement that is true about objectives is that they are specific targets or outcomes.
• What differentiates an objective from a strategy is that an objective is a specific target, while a strategy is the overall plan.
• A characteristic of a well-defined objective is that it is achievable, among other things.
• Objectives should be measurable because it allows for clear evaluation of progress and achievement.

This quiz focuses on distinguishing between goals, objectives, strategies, and tactics in a business context. Learn how to apply specific words like 'increase', 'deliver', 'sell', 'obtain', 'find', 'decrease', 'accelerate', 'attract', and 'implement' to create measurable objectives. Understand the role of strategies in determining how something is done.