18 Questions
How can you make an objective measurable?
Start with action words like 'increase', 'deliver', or 'sell', then use numbers.
What is the purpose of including numbers in a measurable objective?
To provide a clear and quantifiable target for success.
Which word best describes the 'strategy' in goal setting?
Concrete
What distinguishes tactics from objectives and strategies?
Objectives are the overall goals, while tactics are the specific actions taken.
In goal setting, what is the main purpose of tactics?
To outline the specific steps needed to achieve objectives.
Why is it important to differentiate between goals, objectives, and strategies in planning?
To avoid duplication of efforts and clearly define each element's role.
What is the purpose of creating a plan of action for key accounts?
To set achievable goals for each sales activity
In the context of Nestlé's objectives, what does the term 'Vision' refer to?
Achieving or exceeding the 2020 target for the account
What is the main difference between strategy and tactics in the context of setting objectives?
Strategy focuses on long-term goals while tactics deal with short-term actions
What is the significance of setting measurable objectives like reaching +10% activity growth in a specific sector?
To ensure clear and quantifiable goals are established
Why is it important to differentiate between goals, objectives, strategies, and tactics when planning for key accounts?
To ensure clarity and alignment in the planning process
Which statement best describes the purpose of calling a key contact once per month as a tactic?
To maintain a strong relationship with the client
Which of the following best describes an objective?
A specific, measurable goal to achieve
What is a key characteristic of an objective?
Quantifiable and time-bound
Which of the following statements is true about objectives?
Every objective should start with a verb
What differentiates an objective from a strategy?
An objective is what you aim to achieve, while a strategy is how you plan to achieve it
Which of the following is NOT a characteristic of a well-defined objective?
Flexible and open-ended
Why should objectives be measurable?
To track progress and determine success
This quiz focuses on distinguishing between goals, objectives, strategies, and tactics in a business context. Learn how to apply specific words like 'increase', 'deliver', 'sell', 'obtain', 'find', 'decrease', 'accelerate', 'attract', and 'implement' to create measurable objectives. Understand the role of strategies in determining how something is done.
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