Diagnóstico de Maturidade - Varejo de Resultado

Diagnóstico de Maturidade - Varejo de Resultado

• Identificação do Cliente:
  • Dados do Respondente: Includes fields for name, job title (owner/partner, director, manager, other), email, and phone.
  • Como conheceu a Varejo de Resultado?: Options include referral, LinkedIn, Instagram, industry event, and other.
  • Principal desafio atual: Focus areas like improving financial results, streamlining processes, expanding operations, reducing costs, increasing sales, and managing personnel.

Perfil da Empresa

• Dados Cadastrais: Includes fields for company name (social and fantasia), CNPJ number, and other details.
• Formato do Negócio:
  • Formato principal: Lists options like large supermarkets (5000+ sq meters), medium supermarkets, small supermarkets, convenience stores, and wholesale warehouses
  • Formatos mistos?: Indicates whether the company operates with different formats (yes/no). If Yes, the following formats are noted
  • Quais formatos? Options for multiple types of formats are presented..
• Porte da Operação: Collects data on time in the market (up to 20+ years) and their number of stores.
• Regiões de atuação: Options for locations within Brazil (multiple choice).
• Faturamento mensal total: Ranges listed from less than R$ 500,000 up to above R$ 10 million.
• Número total de funcionários: Data from less than 10 to above 100 employees.
• Departamentos e Serviços: Displays the active departments (multiple choice) in the company such as dry goods, liquids, cold cuts and cheeses, butchery, bakery, fishmonger, etc.

Avaliação dos 8 Pilares

• Pilar Estratégico:
  • Planejamento estratégico: Categorizes as having no plan, informal plan, documented but not practiced, or annually/quarterly reviewed.
  • Definição de metas: Describes the different options from no definition, informal definition, or complete definition by department and individual.
  • Análise de mercado: Explains the strategies relating to market analysis.
  • Orçamento: Levels of how the organization manages its budget
• Pilar Comercial: • Política de preços: Specifies whether pricing is fixed or based on competition, categories, or region. • Gestão de campanhas: Describes the promotional activities, noting if there are no plans, just promotional events or structured, complete calendar.
• Pilar Operacional: • Gestão de lojas: Categories the methods and strategies used in managing each store. • Processos operacionais: Indicates whether procedures are undocumented, partially documented, standardized, monitored, or a combination. • Prevenção de perdas: Options for different levels of control over inventory management • Padrão visual: Evaluates whether there is no, basic, or complete branding
• Pilar Administrativo: Includes fields for business processes for finance, management, and reporting.
• Pilar Tecnologia: Data on the ERP (Enterprise Resource Planning) system in use, the levels of automation in the stores and how e-commerce is set-up.
• Pilar Supply Chain: Shows how the company manages its suppliers, procurement processes (from no processes to planned processes for purchases), storage and distribution.
• Pilar Pessoas: Shows information on employee recruitment strategies and employee training.
• Pilar Resultado: Presents KPIs (Key Performance Indicators) and the frequency of performance analysis.

Prioridades e Investimentos

• Prioridades: Lists the areas that are most urgent for improvement.
• Prazo: Identifies the desired timeline for implementation.
• Orçamento: Showcases the available investment budget.