Untitled Quiz

Course Information

• Course Title: Introduction to Communication Studies
• Course Code: 1113
• Authors: Dr. 'awḍ 'Ibrāhīm 'Awaḍ and Dr. Daffa'allah Mūsā Razq Allah
• Publication Year: 2017

Course Objectives

• Students will be able to define communication and its types, levels
• Students will be able to explain the characteristics of mass communication tools
• Students will be able to apply communication models
• Students will be able to explain the scientific basis of successful communication
• Students will be able to use verbal and nonverbal language in the communication process
• Students will be able to apply communication skills in various media

Course Content

• Unit 1: Communication Concepts

  • 1.1 Communication Definition: Humans are social beings needing interaction, Communication is vital for survival. Communication is a social and behavioral event essential for human society. It satisfies physical, social and psychological needs. Communication is as old as humanity.
  • 1.2 Comparison between Communication and Media: Western thought often considers media as a subset of communication, While the Arabic term for "media" encompasses more than just information, encompassing the entire interactive process involving source, receiver, and methods of dissemination and response.
  • 1.3 Evolution of Communication: Examining the evolution of communication methods. Starting with basic forms of communication (e.g., spoken language) throughout to more sophisticated writing systems.
  • 1.4 Global Communication Theories: A discussion on theories of global communication (e.g., Authoritarian System, Soviet System, Libertarian System, Social Responsibility Theory).

• Unit 2: Communication Levels and Forms

  • 2.1 Different Communication Levels: Intrapersonal, Interpersonal, and Mass Communication.
  • 2.2 Various Communication Styles:
    • Intrapersonal Communication: Self-talk; the individual as sender and receiver.
    • Interpersonal Communication: Communication between two or more people, in informal settings
    • Group Communication: Communication involving small groups, facilitated by face-to-face interaction.
    • Organizational Communication: The flow of information within an organization.
    • Mass Communication: Broad-reaching communication, through media.

• Unit 3: Communication Models

  • 3.1 Elements of Communication: Sender, receiver, message, channel, feedback, and noise.
  • 3.2 Various Communication Models:
    • Aristotle's model: Focus on rhetoric and persuasion.
    • Harold Lasswell's model: Uses five Ws (who, what, whom, when, why) to analyze communication.
    • Claude Shannon and Warren Weaver's model: Consideration of the concept of "noise" as disruption.
    • Wilbur Schramm's/Osgood's model: Highlights shared experience and the decoding process .
    • David Berlo's model: Focus on the role of the medium and the effect on the message.
    • Interactive model: Focus on the communicative environment itself.
  • 3.3 The Interplay between Channel, Source, and Message : Analysis of how these components overlap and interact specifically within mass media.

• Unit 4: Communication Skills

  • 4.1 Communication Skills: Listening, speaking, questioning, reading, and writing.
  • 4.2 Media Skills: Media genres like radio and journalism.
  • 4.3 Skills for the 21st Century: Includes acquiring knowledge, awareness of the global community, information literacy, command of language and terminology, and time management.

• Unit 5: Nonverbal Communication and Communication Studies -5.1 Language as a Communication Tool : Language as a living entity with significant historical and social impact. Discussing the evolution of language as a component for communication in human history.

  • 5.2 Nonverbal Languages and Meanings: This section will address the importance and role of nonverbal human languages via the five senses:

    • Sight, hearing, smell, touch, and taste. -Body language. -Emotions

  • 5.3 Nonverbal Communication Principles: Qualities such as sincerity, effect and expression, clarity, organization, etc... discussing the principles underpinning effective nonverbal communication. -5.4 Nonverbal Communication Characteristics and Factors of Success: This segment explores the unique characteristics of nonverbal communication, highlighting its greater influence in comparison to verbal communication. It expands on the crucial implications and contributing factors supporting successful nonverbal communication..

  • 5.5 Comparing Verbal and Nonverbal Communication Types: This section will shed light on the critical differences between verbal and nonverbal communication and will delve into the significance of each in communicative scenarios.

  • 5.6 Utilizing Nonverbal Communication: This section will focus on techniques and approaches involved in effectively utilizing nonverbal communication.

  • 5.7 Ways to Enhance Nonverbal Communication: This will explore various ways to improve nonverbal communication proficiency and provide guidance in understanding body language.