Podcast
Questions and Answers
What is the main purpose of development communication?
What is the main purpose of development communication?
- To improve the quality of life of people through communication. (correct)
- To create a sense of national unity and patriotism.
- To spread awareness about government policies and programs.
- To promote economic growth by increasing industrial production.
Which of the following is NOT a key characteristic of development communication?
Which of the following is NOT a key characteristic of development communication?
- It uses various communication channels to reach a wide audience.
- It emphasizes the role of technology in driving development. (correct)
- It focuses on promoting social and economic change.
- It seeks to influence people's behavior to achieve development goals.
What is the significance of understanding "the audience" for a development communicator?
What is the significance of understanding "the audience" for a development communicator?
- To avoid any cultural sensitivities that might offend the audience.
- To tailor messages to the specific needs and interests of the target audience. (correct)
- To ensure that the communicator can speak in a language that everyone understands.
- To identify potential influencers who can help spread the message effectively.
How does development communication contribute to the development process?
How does development communication contribute to the development process?
Which of the following is a core responsibility of a development communicator?
Which of the following is a core responsibility of a development communicator?
What is the primary way in which development communication can help bring about social and economic change?
What is the primary way in which development communication can help bring about social and economic change?
Why is it essential for development communicators to possess knowledge of professional techniques?
Why is it essential for development communicators to possess knowledge of professional techniques?
How does development communication help to bridge the gap between development programs and the people they are intended to benefit?
How does development communication help to bridge the gap between development programs and the people they are intended to benefit?
What was the primary focus of Doordarshan when it began broadcasting in 1959?
What was the primary focus of Doordarshan when it began broadcasting in 1959?
What event in 1975 marked the use of satellites for broadcasting educational and developmental programs?
What event in 1975 marked the use of satellites for broadcasting educational and developmental programs?
Which state was NOT part of the villages that received satellite broadcast programs through SITE?
Which state was NOT part of the villages that received satellite broadcast programs through SITE?
In which decade did rural radio broadcasts begin to play a role in development communication in India?
In which decade did rural radio broadcasts begin to play a role in development communication in India?
What type of content was most commonly featured in the early rural radio programs?
What type of content was most commonly featured in the early rural radio programs?
What is one primary purpose of development communication?
What is one primary purpose of development communication?
What significant initiative did the government launch after independence that highlighted development themes in newspapers?
What significant initiative did the government launch after independence that highlighted development themes in newspapers?
Which group is most affected by the lack of access to information and communication technologies?
Which group is most affected by the lack of access to information and communication technologies?
What is essential for people to respond effectively to social, economic, and technological changes?
What is essential for people to respond effectively to social, economic, and technological changes?
Which of these was NOT a purpose of rural radio broadcasts in the 1940s?
Which of these was NOT a purpose of rural radio broadcasts in the 1940s?
Which of the following is NOT listed as an objective of the lesson?
Which of the following is NOT listed as an objective of the lesson?
What type of information was included in the rural radio programs beyond farming?
What type of information was included in the rural radio programs beyond farming?
How can communication serve as an empowerment tool?
How can communication serve as an empowerment tool?
Which media forms are traditionally used for development communication?
Which media forms are traditionally used for development communication?
What core aspect is highlighted in the context of development communication?
What core aspect is highlighted in the context of development communication?
What challenge does development communication aim to address?
What challenge does development communication aim to address?
What role do traditional media play in development communication?
What role do traditional media play in development communication?
How do groups of volunteers communicate important messages to construction workers?
How do groups of volunteers communicate important messages to construction workers?
What is a challenge faced by development workers in conveying messages?
What is a challenge faced by development workers in conveying messages?
Why is it important to create comics locally for development communication?
Why is it important to create comics locally for development communication?
What nutritional issue is highlighted regarding construction workers?
What nutritional issue is highlighted regarding construction workers?
Which aspect of development communication is particularly noted as a concern?
Which aspect of development communication is particularly noted as a concern?
What health communication method is described as participatory and effective?
What health communication method is described as participatory and effective?
What specific dietary supplement is recommended for construction workers to improve their nutrition?
What specific dietary supplement is recommended for construction workers to improve their nutrition?
What is the basic purpose of development?
What is the basic purpose of development?
Which of the following is NOT listed as a core area of development?
Which of the following is NOT listed as a core area of development?
What is the role of development communication?
What is the role of development communication?
Which of the following is an example of a resource for expertise in development communication?
Which of the following is an example of a resource for expertise in development communication?
What type of campaigns is parallel to development communication?
What type of campaigns is parallel to development communication?
Which method is used during elections to influence voter decisions?
Which method is used during elections to influence voter decisions?
What does a development campaign aim to achieve?
What does a development campaign aim to achieve?
Which factor is essential for development communication?
Which factor is essential for development communication?
What is the primary goal of the Sarva Shiksha Abhiyan?
What is the primary goal of the Sarva Shiksha Abhiyan?
Why is development communication essential in rural areas of India?
Why is development communication essential in rural areas of India?
How should development communication messages be crafted?
How should development communication messages be crafted?
What role do local communities play in development communication?
What role do local communities play in development communication?
What is a significant form of communication used in development campaigns?
What is a significant form of communication used in development campaigns?
What is the time frame mentioned for universal elementary education under the Sarva Shiksha Abhiyan?
What is the time frame mentioned for universal elementary education under the Sarva Shiksha Abhiyan?
Which of the following best represents a core area of development communication?
Which of the following best represents a core area of development communication?
What type of initiatives are sometimes used for polio immunization?
What type of initiatives are sometimes used for polio immunization?
Flashcards
Development Communication
Development Communication
A tool for facilitating participation in development activities through effective information exchange.
Two-Way Process
Two-Way Process
Effective communication involves feedback and interaction between parties.
Media Forms
Media Forms
Various channels like print, radio, and television used for communication.
Empowerment Tool
Empowerment Tool
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Knowledge and Information
Knowledge and Information
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Rural Poor Exclusion
Rural Poor Exclusion
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Core Areas of Development
Core Areas of Development
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Development Campaigns
Development Campaigns
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Communication Types
Communication Types
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Role of Development Communicator
Role of Development Communicator
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Development Messages
Development Messages
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Understanding Development
Understanding Development
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Effective Distribution
Effective Distribution
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Acceptance in Society
Acceptance in Society
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Behavior Transformation
Behavior Transformation
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Traditional Media
Traditional Media
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Street Theatre
Street Theatre
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Balanced Nutrition
Balanced Nutrition
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Humorous Skits
Humorous Skits
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Health Communication
Health Communication
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Comics in Education
Comics in Education
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Education for Workers
Education for Workers
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Local Content Creation
Local Content Creation
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Agriculture
Agriculture
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Fisheries
Fisheries
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Animal Husbandry
Animal Husbandry
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Food Security
Food Security
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Public Works
Public Works
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Health and Sanitation
Health and Sanitation
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Education
Education
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Rural Radio Broadcasts
Rural Radio Broadcasts
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Krishi Darshan
Krishi Darshan
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SITE
SITE
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Development Themes
Development Themes
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Five Year Plans
Five Year Plans
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Local Dialects
Local Dialects
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Weather Information Broadcast
Weather Information Broadcast
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Interviews in Programs
Interviews in Programs
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Polio Immunization Campaigns
Polio Immunization Campaigns
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Sarva Shiksha Abhiyan
Sarva Shiksha Abhiyan
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Community Participation
Community Participation
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Public Information Campaigns
Public Information Campaigns
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Mass Media in Development
Mass Media in Development
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Rural Communication Needs
Rural Communication Needs
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Attractive Messaging
Attractive Messaging
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Study Notes
Development Communication
- Effective communication is a two-way process
- Communication is used as an empowerment tool to facilitate participation in development activities
- Knowledge and information are essential for people to respond to societal changes
- Millions of people in developing countries lack access to information
- Communication is crucial for promoting development activities
- Development communication uses various media forms to improve people's lives
Definition of Development Communication
- Development communication involves using communication to improve or change something for the better
- It involves different types of messages to change people's socioeconomic conditions
- It aims to transform people's behaviors to improve their quality of life
- Those who create or produce development programs are known as development communicators
Role of a Development Communicator
- Understanding the development and communication process is crucial
- Possessing professional communication techniques is necessary
- Knowing the audience is essential for effective communication
- Developing messages that are easy to understand and apply is important
Using Various Media for Development Communication
- Radio broadcasts, especially in rural areas, were a common method in India, particularly in the 1940s and 1950s
- Programs were often about farming, weather, and market rates;
- Satellite broadcasts of educational and developmental programs in the 1970s reached 2400 villages
- Newspapers highlighted development programs during the Five Year Plans
- Radio and Television (Doordarshan and All India Radio) were impactful in spreading development messages
- Traditional forms of media are close to the people and are the best to engage those who need the message; such forms of media are participatory and effective.
- Street theatre is used in some areas using humor in skits to portray messages
- Comics are locally produced and focus on local concerns and issues
Core Areas of Development
- Agriculture
- Fisheries
- Animal Husbandry
- Food Security
- Communication
- Irrigation
- Public Works
- Employment
- Environment
- Ecology
- Income generation activities
- Education
- Health and Sanitation
- Family Welfare
Development Campaigns
- Campaigns are used to influence people's choices during elections and to improve various development scenarios
- Print, radio, and television are used
- Campaigns often focus on a specific period or event (e.g., polio immunization, Sarva Shiksha Abhiyan)
- Development communication needs expert guidance, including knowledge seekers
- Experts can provide information/expertise in agricultural/horticultural colleges, universities, and government departments; and in specific fields such as fisheries and cooperative societies
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