Development Communication Overview

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Questions and Answers

What is the main purpose of development communication?

  • To improve the quality of life of people through communication. (correct)
  • To create a sense of national unity and patriotism.
  • To spread awareness about government policies and programs.
  • To promote economic growth by increasing industrial production.

Which of the following is NOT a key characteristic of development communication?

  • It uses various communication channels to reach a wide audience.
  • It emphasizes the role of technology in driving development. (correct)
  • It focuses on promoting social and economic change.
  • It seeks to influence people's behavior to achieve development goals.

What is the significance of understanding "the audience" for a development communicator?

  • To avoid any cultural sensitivities that might offend the audience.
  • To tailor messages to the specific needs and interests of the target audience. (correct)
  • To ensure that the communicator can speak in a language that everyone understands.
  • To identify potential influencers who can help spread the message effectively.

How does development communication contribute to the development process?

<p>All of the above. (D)</p> Signup and view all the answers

Which of the following is a core responsibility of a development communicator?

<p>All of the above. (D)</p> Signup and view all the answers

What is the primary way in which development communication can help bring about social and economic change?

<p>By empowering individuals to make informed decisions that improve their lives. (C)</p> Signup and view all the answers

Why is it essential for development communicators to possess knowledge of professional techniques?

<p>All of the above. (D)</p> Signup and view all the answers

How does development communication help to bridge the gap between development programs and the people they are intended to benefit?

<p>All of the above (D)</p> Signup and view all the answers

What was the primary focus of Doordarshan when it began broadcasting in 1959?

<p>Agricultural programs (C)</p> Signup and view all the answers

What event in 1975 marked the use of satellites for broadcasting educational and developmental programs?

<p>SITE (B)</p> Signup and view all the answers

Which state was NOT part of the villages that received satellite broadcast programs through SITE?

<p>Punjab (B)</p> Signup and view all the answers

In which decade did rural radio broadcasts begin to play a role in development communication in India?

<p>1940s (B)</p> Signup and view all the answers

What type of content was most commonly featured in the early rural radio programs?

<p>Folk songs and farming information (C)</p> Signup and view all the answers

What is one primary purpose of development communication?

<p>To facilitate participation in development activities (A)</p> Signup and view all the answers

What significant initiative did the government launch after independence that highlighted development themes in newspapers?

<p>Five Year Plans (C)</p> Signup and view all the answers

Which group is most affected by the lack of access to information and communication technologies?

<p>Rural poor populations (B)</p> Signup and view all the answers

What is essential for people to respond effectively to social, economic, and technological changes?

<p>Knowledge and information communication (D)</p> Signup and view all the answers

Which of these was NOT a purpose of rural radio broadcasts in the 1940s?

<p>Interviews with politicians (C)</p> Signup and view all the answers

Which of the following is NOT listed as an objective of the lesson?

<p>Analyze media effectiveness in entertainment (B)</p> Signup and view all the answers

What type of information was included in the rural radio programs beyond farming?

<p>Weather and market information (C)</p> Signup and view all the answers

How can communication serve as an empowerment tool?

<p>By facilitating knowledge sharing and engagement (C)</p> Signup and view all the answers

Which media forms are traditionally used for development communication?

<p>Printed materials, radio, and television (A)</p> Signup and view all the answers

What core aspect is highlighted in the context of development communication?

<p>Participation in development activities (B)</p> Signup and view all the answers

What challenge does development communication aim to address?

<p>Isolation of specific groups from valuable information (A)</p> Signup and view all the answers

What role do traditional media play in development communication?

<p>They are closest to the audience needing development messages. (B)</p> Signup and view all the answers

How do groups of volunteers communicate important messages to construction workers?

<p>Via humorous skits and plays. (A)</p> Signup and view all the answers

What is a challenge faced by development workers in conveying messages?

<p>Finding low-cost methods to teach new skills. (B)</p> Signup and view all the answers

Why is it important to create comics locally for development communication?

<p>They are more engaging when tailored to local culture. (D)</p> Signup and view all the answers

What nutritional issue is highlighted regarding construction workers?

<p>Unawareness of balanced nutrition. (A)</p> Signup and view all the answers

Which aspect of development communication is particularly noted as a concern?

<p>The difficulty of addressing sensitive topics. (D)</p> Signup and view all the answers

What health communication method is described as participatory and effective?

<p>Street theatre performances. (D)</p> Signup and view all the answers

What specific dietary supplement is recommended for construction workers to improve their nutrition?

<p>Green leafy vegetables. (D)</p> Signup and view all the answers

What is the basic purpose of development?

<p>To enlarge people’s choices and create an environment for healthy lives (B)</p> Signup and view all the answers

Which of the following is NOT listed as a core area of development?

<p>Public Administration (A)</p> Signup and view all the answers

What is the role of development communication?

<p>To inform and guide people effectively (C)</p> Signup and view all the answers

Which of the following is an example of a resource for expertise in development communication?

<p>State Fisheries Department (B)</p> Signup and view all the answers

What type of campaigns is parallel to development communication?

<p>Election campaigns (A)</p> Signup and view all the answers

Which method is used during elections to influence voter decisions?

<p>Public meetings and advertisements (B)</p> Signup and view all the answers

What does a development campaign aim to achieve?

<p>To ensure people vote for a specific candidate or party (D)</p> Signup and view all the answers

Which factor is essential for development communication?

<p>Expert guidance and relevant information (A)</p> Signup and view all the answers

What is the primary goal of the Sarva Shiksha Abhiyan?

<p>Provide education for all children in the 6-14 age group by 2010. (D)</p> Signup and view all the answers

Why is development communication essential in rural areas of India?

<p>A large population lives in these areas and needs government support. (C)</p> Signup and view all the answers

How should development communication messages be crafted?

<p>They should be relevant and appealing to the audience. (B)</p> Signup and view all the answers

What role do local communities play in development communication?

<p>They are encouraged to participate in school management and campaigns. (D)</p> Signup and view all the answers

What is a significant form of communication used in development campaigns?

<p>Public Information campaigns. (A)</p> Signup and view all the answers

What is the time frame mentioned for universal elementary education under the Sarva Shiksha Abhiyan?

<p>By 2010. (D)</p> Signup and view all the answers

Which of the following best represents a core area of development communication?

<p>Community education and awareness. (D)</p> Signup and view all the answers

What type of initiatives are sometimes used for polio immunization?

<p>Time-bound programmes. (D)</p> Signup and view all the answers

Flashcards

Development Communication

A tool for facilitating participation in development activities through effective information exchange.

Two-Way Process

Effective communication involves feedback and interaction between parties.

Media Forms

Various channels like print, radio, and television used for communication.

Empowerment Tool

Communication acts as a means to empower individuals in society.

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Knowledge and Information

Essential resources for people to navigate social and technological changes.

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Rural Poor Exclusion

The lack of access to information and media among rural underserved populations.

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Core Areas of Development

Key focus areas for interventions aimed at improving quality of life and opportunities.

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Development Campaigns

Strategic initiatives to promote awareness and mobilize community participation.

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Communication Types

Includes interpersonal, group, and mass communication in the context of development.

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Role of Development Communicator

An individual who explains the development process to the public for acceptance.

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Development Messages

Messages aimed at transforming behaviors and improving quality of life.

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Understanding Development

Development refers to change, particularly towards improvement or progress.

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Effective Distribution

Preparing and sharing messages so they are understood and accepted by a large audience.

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Acceptance in Society

Identification with a community helps gather human resources for welfare.

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Behavior Transformation

Goal of development communication to influence societal behaviors positively.

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Traditional Media

Forms of communication like folk art that are familiar to communities, especially for development.

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Street Theatre

A participatory medium used to communicate development messages through performances.

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Balanced Nutrition

A diet that includes a variety of foods necessary for health and growth.

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Humorous Skits

Short, funny plays used in street theatre to convey serious messages.

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Health Communication

The method of delivering health-related messages effectively to the target audience.

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Comics in Education

Visual storytelling medium utilized for simplifying complex messages for better comprehension.

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Education for Workers

Efforts to teach skills and information to marginalized workers through various means.

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Local Content Creation

Developing educational materials like comics that reflect community culture and needs.

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Agriculture

The practice of cultivating soil, growing crops, and raising animals for food and products.

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Fisheries

Industries and practices related to catching, processing, and selling fish and other aquatic organisms.

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Animal Husbandry

The management and breeding of livestock for food and other products.

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Food Security

Ensuring that all people have access to sufficient and nutritious food.

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Public Works

Infrastructure projects carried out by the government for community benefit.

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Health and Sanitation

Practices aimed at maintaining health and preventing disease, especially through cleanliness.

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Education

The process of facilitating learning and acquiring knowledge, skills, values, and habits.

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Rural Radio Broadcasts

Radio programs in the 1940s aimed at rural communities, discussing farming and local issues.

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Krishi Darshan

A television program launched by Doordarshan in 1959 focused on agriculture.

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SITE

Satellite Instructional Television Experiment launched in 1975, broadcasting educational programs to villages.

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Development Themes

Topics focusing on government initiatives for planned development, often covered in newspapers post-Independence.

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Five Year Plans

Government initiatives for economic and social development in India, started after Independence.

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Local Dialects

Languages or variations used in specific regions for effective communication in programs.

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Weather Information Broadcast

Programs that provide weather forecasts to help farmers plan their activities.

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Interviews in Programs

Discussions with experts, officials, and farmers included in broadcasts to share knowledge.

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Polio Immunization Campaigns

Scheduled health initiatives targeting polio vaccination on specific days.

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Sarva Shiksha Abhiyan

A national program aiming to provide education for all children aged 6-14 by 2010 with community involvement.

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Community Participation

Involvement of local populations in managing and executing development projects.

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Public Information Campaigns

Initiatives designed to spread knowledge and awareness in communities, often in rural areas.

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Mass Media in Development

The role of newspapers, radio, and television in promoting development messages to large audiences.

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Rural Communication Needs

Understanding the specific information requirements of rural communities for effective outreach.

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Attractive Messaging

Creating engaging content to ensure development messages resonate with the target audience.

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Study Notes

Development Communication

  • Effective communication is a two-way process
  • Communication is used as an empowerment tool to facilitate participation in development activities
  • Knowledge and information are essential for people to respond to societal changes
  • Millions of people in developing countries lack access to information
  • Communication is crucial for promoting development activities
  • Development communication uses various media forms to improve people's lives

Definition of Development Communication

  • Development communication involves using communication to improve or change something for the better
  • It involves different types of messages to change people's socioeconomic conditions
  • It aims to transform people's behaviors to improve their quality of life
  • Those who create or produce development programs are known as development communicators

Role of a Development Communicator

  • Understanding the development and communication process is crucial
  • Possessing professional communication techniques is necessary
  • Knowing the audience is essential for effective communication
  • Developing messages that are easy to understand and apply is important

Using Various Media for Development Communication

  • Radio broadcasts, especially in rural areas, were a common method in India, particularly in the 1940s and 1950s
  • Programs were often about farming, weather, and market rates;
  • Satellite broadcasts of educational and developmental programs in the 1970s reached 2400 villages
  • Newspapers highlighted development programs during the Five Year Plans
  • Radio and Television (Doordarshan and All India Radio) were impactful in spreading development messages
  • Traditional forms of media are close to the people and are the best to engage those who need the message; such forms of media are participatory and effective.
  • Street theatre is used in some areas using humor in skits to portray messages
  • Comics are locally produced and focus on local concerns and issues

Core Areas of Development

  • Agriculture
  • Fisheries
  • Animal Husbandry
  • Food Security
  • Communication
  • Irrigation
  • Public Works
  • Employment
  • Environment
  • Ecology
  • Income generation activities
  • Education
  • Health and Sanitation
  • Family Welfare

Development Campaigns

  • Campaigns are used to influence people's choices during elections and to improve various development scenarios
  • Print, radio, and television are used
  • Campaigns often focus on a specific period or event (e.g., polio immunization, Sarva Shiksha Abhiyan)
  • Development communication needs expert guidance, including knowledge seekers
  • Experts can provide information/expertise in agricultural/horticultural colleges, universities, and government departments; and in specific fields such as fisheries and cooperative societies

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