2 Questions
Match the following hypotheses with their corresponding format:
H1: The higher the restaurant service/product dimension (service quality, product quality and atmospherics quality), the higher the satisfaction level. = Directional hypothesis H2: The higher the marketing dimension (brand image and customer relationship management), the higher the satisfaction level. = Directional hypothesis H3: The higher the restaurant service/product dimension (service quality, product quality and atmospherics quality), the higher the revisit intention. = Directional hypothesis H4: The higher the restaurant marketing dimensions (brand image and customer relationship management), the higher the revisit intention. = Directional hypothesis
Match the following statements with their corresponding outcome:
The higher the satisfaction level, the higher the revisit intention. = H5 The higher the satisfaction level, the stronger the intention to recommend to others. = H6 The higher the revisit intentions, the stronger the intention to recommend to others. = H7
Learn about the process of developing a theoretical framework in business research, including specifying the theory used, identifying variables, discussing relationships, and using a schematic. Dive into the features and importance of a theoretical framework.
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