Developing Theoretical Framework in Business Research
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Match the following hypotheses with their corresponding format:

H1: The higher the restaurant service/product dimension (service quality, product quality and atmospherics quality), the higher the satisfaction level. = Directional hypothesis H2: The higher the marketing dimension (brand image and customer relationship management), the higher the satisfaction level. = Directional hypothesis H3: The higher the restaurant service/product dimension (service quality, product quality and atmospherics quality), the higher the revisit intention. = Directional hypothesis H4: The higher the restaurant marketing dimensions (brand image and customer relationship management), the higher the revisit intention. = Directional hypothesis

Match the following statements with their corresponding outcome:

The higher the satisfaction level, the higher the revisit intention. = H5 The higher the satisfaction level, the stronger the intention to recommend to others. = H6 The higher the revisit intentions, the stronger the intention to recommend to others. = H7

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