18 Questions
What is the primary reason for making the initial questions in a survey easy to answer?
To minimize refusals by subjects at the introduction of the survey
What is the term for the tendency of respondents to answer in a way that is seen as socially desirable?
Social desirability bias
Which of the following data collection methods is most likely to be affected by response styles?
Multiple-choice questions
What is the term for the extent to which a survey measures the intended topic?
Validity
What is the purpose of probability sampling in survey research?
To ensure that the odds of being selected are known or can be calculated
What is the term for the extent to which a survey is consistent and repeatable?
Reliability
What is the primary focus of qualitative research?
Analyzing personal narratives and expressions of ideas
What is the primary advantage of survey research?
Efficient collection of large amounts of data
What is the purpose of content analysis in survey design?
To quantify answers to open-ended questions
What type of response scale allows for the measurement of magnitude or quantitative size?
Interval scale
What is an important consideration when designing survey items?
Considering the potential for response bias
What is the primary advantage of using surveys to collect data on sensitive topics?
Gathering data on sensitive topics without intrusion or discomfort
What is a limitation of qualitative research?
The researcher's own viewpoint may influence interpretation of the data.
What is a characteristic of naturalistic observation?
It involves observing behavior in a natural setting.
What is a concern in qualitative research related to self-reports?
The accuracy of self-reports from participants.
What is archival study?
A method of re-examining existing records for a new purpose.
What is internal validity concerned with?
The certainty that the changes in behavior were caused by the independent variable.
What is empirical phenomenology?
A research approach that involves self-reflection on experiences.
Learn how to craft effective survey questions that encourage honest responses. This quiz covers the importance of introductory questions, avoiding sensitive topics, and using common response options to increase participation.
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