Podcast
Questions and Answers
What is the primary reason for making the initial questions in a survey easy to answer?
What is the primary reason for making the initial questions in a survey easy to answer?
- To ensure the respondent's willingness to answer
- To minimize refusals by subjects at the introduction of the survey (correct)
- To avoid respondents feeling embarrassed about their answers
- To increase the response rate for demographic information
What is the term for the tendency of respondents to answer in a way that is seen as socially desirable?
What is the term for the tendency of respondents to answer in a way that is seen as socially desirable?
- Nonacquiescence tendency
- Response style
- Acquiescence bias
- Social desirability bias (correct)
Which of the following data collection methods is most likely to be affected by response styles?
Which of the following data collection methods is most likely to be affected by response styles?
- Interviews
- Self-administered questionnaires
- Multiple-choice questions (correct)
- Mail surveys
What is the term for the extent to which a survey measures the intended topic?
What is the term for the extent to which a survey measures the intended topic?
What is the purpose of probability sampling in survey research?
What is the purpose of probability sampling in survey research?
What is the term for the extent to which a survey is consistent and repeatable?
What is the term for the extent to which a survey is consistent and repeatable?
What is the primary focus of qualitative research?
What is the primary focus of qualitative research?
What is the primary advantage of survey research?
What is the primary advantage of survey research?
What is the purpose of content analysis in survey design?
What is the purpose of content analysis in survey design?
What type of response scale allows for the measurement of magnitude or quantitative size?
What type of response scale allows for the measurement of magnitude or quantitative size?
What is an important consideration when designing survey items?
What is an important consideration when designing survey items?
What is the primary advantage of using surveys to collect data on sensitive topics?
What is the primary advantage of using surveys to collect data on sensitive topics?
What is a limitation of qualitative research?
What is a limitation of qualitative research?
What is a characteristic of naturalistic observation?
What is a characteristic of naturalistic observation?
What is a concern in qualitative research related to self-reports?
What is a concern in qualitative research related to self-reports?
What is archival study?
What is archival study?
What is internal validity concerned with?
What is internal validity concerned with?
What is empirical phenomenology?
What is empirical phenomenology?
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