Designing Survey Questions

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What is the primary reason for making the initial questions in a survey easy to answer?

To ensure the respondent's willingness to answer

To minimize refusals by subjects at the introduction of the survey (correct)

To avoid respondents feeling embarrassed about their answers

To increase the response rate for demographic information

What is the term for the tendency of respondents to answer in a way that is seen as socially desirable?

Nonacquiescence tendency

Response style

Acquiescence bias

Social desirability bias (correct)

Which of the following data collection methods is most likely to be affected by response styles?

Interviews

Self-administered questionnaires

Multiple-choice questions (correct)

Mail surveys

What is the term for the extent to which a survey measures the intended topic?

Validity Signup and view all the answers

What is the purpose of probability sampling in survey research?

To ensure that the odds of being selected are known or can be calculated Signup and view all the answers

What is the term for the extent to which a survey is consistent and repeatable?

Reliability Signup and view all the answers

What is the primary focus of qualitative research?

Analyzing personal narratives and expressions of ideas Signup and view all the answers

What is the primary advantage of survey research?

Efficient collection of large amounts of data Signup and view all the answers

What is the purpose of content analysis in survey design?

To quantify answers to open-ended questions Signup and view all the answers

What type of response scale allows for the measurement of magnitude or quantitative size?

Interval scale Signup and view all the answers

What is an important consideration when designing survey items?

Considering the potential for response bias Signup and view all the answers

What is the primary advantage of using surveys to collect data on sensitive topics?

Gathering data on sensitive topics without intrusion or discomfort Signup and view all the answers

What is a limitation of qualitative research?

The researcher's own viewpoint may influence interpretation of the data. Signup and view all the answers

What is a characteristic of naturalistic observation?

It involves observing behavior in a natural setting. Signup and view all the answers

What is a concern in qualitative research related to self-reports?

The accuracy of self-reports from participants. Signup and view all the answers

What is archival study?

A method of re-examining existing records for a new purpose. Signup and view all the answers

What is internal validity concerned with?

The certainty that the changes in behavior were caused by the independent variable. Signup and view all the answers

What is empirical phenomenology?

A research approach that involves self-reflection on experiences. Signup and view all the answers