Design Thinking Quiz

Design Thinking: The Three Phases of Immersion, Ideation, and Prototyping

• Design Thinking is a methodology used to identify and solve problems creatively through unconventional means.
• The first phase of Design Thinking is Immersion and Discovery, where information is gathered about clients, their business, competitors, and users.
• The Design Thinking approach is based on three phases: Immersion, Ideation, and Prototyping.
• The Immersion phase involves studying the problem from the company's and client's perspectives and identifying needs and opportunities.
• Analysis and Synthesis is a stage of Design Thinking where data collected during Immersion is transformed into insights and strategic direction.
• The Ideation phase is a brainstorming session where ideas are presented without being judged, and a variety of profiles of people are involved.
• Synthesis tools are used to stimulate creativity and generate solutions in line with the context of the subject in question.
• Prototyping is the phase of validating the ideas generated and making them tangible.
• Prototyping can happen at the same time as the other phases and can be tested and implemented if successful.
• The Design Thinking methodology is not set in stone and evolves over time.
• Design methodologies work by modifying the meaning of previous findings and generating new interpretations.
• The MJV team can contribute to transforming business challenges into innovative solutions through Design Thinking.