Design principles help accelerate team decision-making.
They provide a shared language and vision for alignment.
They replace subjective with objective, arbitrary with reason, and randomness with intention.
Design teams aim for quality, and unique principles define quality for the team's domain and users.
Principles should reflect company values, vision, and goals.
They should differentiate the product from the competition.
Principles should be easily absorbed and adopted by the team.
They should resonate authentically in voice, tone, and ethos.
A vision directs design principles.
Principles guide creation towards the vision.

Take this quiz to test your knowledge on the importance of design principles in accelerating team decision-making. Learn how principles provide a shared language and vision for alignment, and how they differentiate a product from the competition. Discover why principles should reflect company values, resonate authentically, and guide creation towards a vision. Test your understanding of how design teams aim for quality, and how unique principles define quality for the team's domain and users. Are you ready to see how much you know about design principles? Take