Design Principles and Message Transmission

• "Proyectar" is a method that generates a structure based on knowledge of one's skills, shortcomings, and audience, with the goal of achieving something in a planned way.

Project = Design

• A project is the execution plan for a piece of work.
• Design involves a designer transforming a purpose into a form through a creative process.

Definition of Design

• Design is the discipline of solving visual information problems within our context and society.
• Uncertainty is an inherent part of the design process.
• Design is communication.
• Design creates a visual identity with a specific purpose in mind, targeting a specific audience.
• For example, green can be used to convey peace and tranquility, while red symbolizes movement, sports, and activity.

Design as Message Transmission

• Design serves as a vehicle for conveying messages and creating meaning.
• Questions to consider: Where will it be built? Who is it for? What is its purpose?
• Designing requires investigation, identification of patterns, seeking similarities/appropriations, reflection, and iterative review.
• It involves looking, reflecting, and researching.

Strategic Thinking = Design

• It is a process of creation and strategy in which a designer translates a purpose (an idea) into a form.

Designer

• Designers possess artistic inspiration, design, and respond to a need by following a project-based methodology, learning, and apply to problems.
• A designer's identity is explored throughout the process, and the answer they provide is temporary or not.

Project-Based Thinking

• Project-based thinking is a way of thinking.

Methodology

• Methodology is a research plan.
• Project-based methodology:
  • Learn project-based dynamics.
  • Operate using the project-based process methodically.
  • Present relationship-based conceptual alignment.

Networks

• The more networks, the more knowledge.
• Networks include environment, color, audience, and place.

Metaphor

• Metaphor is a rhetorical device that transfers the meaning of one concept to another, establishing a relationship of similarity between them.
• Metaphors are images, concepts, and ideas subtly related and associated within a text to create new layers of meaning beyond the literal.
• It involves naming something through its similarity or analogy to something else.
• For instance, a globe wrapped in a garbage bag symbolizes pollution, humanity's negative impact on the environment, and the global ecological crisis.

Classification

• Classification is an ordered list or relationship of things or people arranged according to a system or criteria.