12 Questions
What is the term for the purity or intensity of a color?
Saturation
What type of grid system is often used in newspapers and magazines?
Column Grid
What is the term for the visual relationship between different elements in a composition?
Unity
What is the term for a color and the two colors on either side of its complementary color?
Split-Complementary
What is the benefit of using a grid system in design?
It ensures consistency in design and layout
What is the term for the distribution of visual weight in a composition?
Balance
What is the primary purpose of Kerning in typography?
To adjust the space between individual characters
Which of the following is a principle of creating a visual hierarchy in design?
Varying font sizes and styles to create visual flow
What is the term for the space between lines of text in typography?
Leading
Which of the following color harmony principles involves using colors that are opposite each other on the color wheel?
Complementary
What is the purpose of using asymmetrical balance in composition?
To create a sense of tension and conflict
What is the term for the actual color in color theory?
Hue
Study Notes
Color Theory
- Color Wheel: a circular representation of colors, with primary colors (red, yellow, blue) at the center
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Color Harmony:
- Monochromatic: different shades of the same color
- Complementary: colors opposite each other on the color wheel
- Analogous: colors next to each other on the color wheel
- Split-Complementary: a color and the two colors on either side of its complementary color
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Color Properties:
- Hue: the actual color (e.g. red, blue)
- Saturation: the purity or intensity of a color
- Value: the lightness or darkness of a color
Grid Systems
- Grid: a network of horizontal and vertical lines that divide a page into columns and rows
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Grid Types:
- Manuscript Grid: a simple grid with a fixed number of columns and rows
- Column Grid: a grid with multiple columns, often used in newspapers and magazines
- Modular Grid: a grid with modules (smaller units) that can be combined to create a larger grid
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Grid Benefits:
- Organization: helps to organize content in a logical and consistent manner
- Consistency: ensures consistency in design and layout
- Flexibility: allows for easy rearrangement of content
Composition Principles
-
Balance: the distribution of visual weight in a composition
- Symmetrical: identical elements on either side of a central axis
- Asymmetrical: balanced elements without perfect symmetry
- Proportion: the relationship between the size of different elements in a composition
- Emphasis: the focal point in a composition that draws the viewer's attention
- Unity: the visual relationship between different elements in a composition
- Visual Hierarchy: the arrangement of elements in a composition to guide the viewer's attention
Test your understanding of design principles, including color theory, grid systems, and composition principles. Learn about the color wheel, color harmony, and color properties, as well as different types of grids and their benefits. Improve your knowledge of composition principles, including balance, proportion, emphasis, unity, and visual hierarchy.
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