Design Fundamentals

What is the term for the purity or intensity of a color?

What type of grid system is often used in newspapers and magazines?

What is the term for the visual relationship between different elements in a composition?

What is the term for a color and the two colors on either side of its complementary color?

What is the benefit of using a grid system in design?

What is the term for the distribution of visual weight in a composition?

What is the primary purpose of Kerning in typography?

Which of the following is a principle of creating a visual hierarchy in design?

What is the term for the space between lines of text in typography?

Which of the following color harmony principles involves using colors that are opposite each other on the color wheel?

What is the purpose of using asymmetrical balance in composition?

What is the term for the actual color in color theory?

Color Theory

Color Wheel: a circular representation of colors, with primary colors (red, yellow, blue) at the center
Color Harmony:
- Monochromatic: different shades of the same color
- Complementary: colors opposite each other on the color wheel
- Analogous: colors next to each other on the color wheel
- Split-Complementary: a color and the two colors on either side of its complementary color
Color Properties:
- Hue: the actual color (e.g. red, blue)
- Saturation: the purity or intensity of a color
- Value: the lightness or darkness of a color

Grid Systems

Grid: a network of horizontal and vertical lines that divide a page into columns and rows
Grid Types:
- Manuscript Grid: a simple grid with a fixed number of columns and rows
- Column Grid: a grid with multiple columns, often used in newspapers and magazines
- Modular Grid: a grid with modules (smaller units) that can be combined to create a larger grid
Grid Benefits:
- Organization: helps to organize content in a logical and consistent manner
- Consistency: ensures consistency in design and layout
- Flexibility: allows for easy rearrangement of content

Composition Principles

Balance: the distribution of visual weight in a composition
- Symmetrical: identical elements on either side of a central axis
- Asymmetrical: balanced elements without perfect symmetry
Proportion: the relationship between the size of different elements in a composition
Emphasis: the focal point in a composition that draws the viewer's attention
Unity: the visual relationship between different elements in a composition
Visual Hierarchy: the arrangement of elements in a composition to guide the viewer's attention

Test your understanding of design principles, including color theory, grid systems, and composition principles. Learn about the color wheel, color harmony, and color properties, as well as different types of grids and their benefits. Improve your knowledge of composition principles, including balance, proportion, emphasis, unity, and visual hierarchy.