Design Fundamentals

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Questions and Answers

What is the term for the purity or intensity of a color?

Hue
Value
Saturation (correct)
Tone

What type of grid system is often used in newspapers and magazines?

Asymmetrical Grid
Column Grid (correct)
Manuscript Grid
Modular Grid

What is the term for the visual relationship between different elements in a composition?

Emphasis
Proportion
Balance
Unity (correct)

What is the term for a color and the two colors on either side of its complementary color?

Split-Complementary (B) Signup and view all the answers

What is the benefit of using a grid system in design?

It ensures consistency in design and layout (A) Signup and view all the answers

What is the term for the distribution of visual weight in a composition?

Balance (C) Signup and view all the answers

What is the primary purpose of Kerning in typography?

To adjust the space between individual characters (A) Signup and view all the answers

Which of the following is a principle of creating a visual hierarchy in design?

Varying font sizes and styles to create visual flow (A) Signup and view all the answers

What is the term for the space between lines of text in typography?

Leading (D) Signup and view all the answers

Which of the following color harmony principles involves using colors that are opposite each other on the color wheel?

Complementary (D) Signup and view all the answers

What is the purpose of using asymmetrical balance in composition?

To create a sense of tension and conflict (D) Signup and view all the answers

What is the term for the actual color in color theory?

Hue (D) Signup and view all the answers

Study Notes

Color Theory

Color Wheel: a circular representation of colors, with primary colors (red, yellow, blue) at the center
Color Harmony:
- Monochromatic: different shades of the same color
- Complementary: colors opposite each other on the color wheel
- Analogous: colors next to each other on the color wheel
- Split-Complementary: a color and the two colors on either side of its complementary color
Color Properties:
- Hue: the actual color (e.g. red, blue)
- Saturation: the purity or intensity of a color
- Value: the lightness or darkness of a color

Grid Systems

Grid: a network of horizontal and vertical lines that divide a page into columns and rows
Grid Types:
- Manuscript Grid: a simple grid with a fixed number of columns and rows
- Column Grid: a grid with multiple columns, often used in newspapers and magazines
- Modular Grid: a grid with modules (smaller units) that can be combined to create a larger grid
Grid Benefits:
- Organization: helps to organize content in a logical and consistent manner
- Consistency: ensures consistency in design and layout
- Flexibility: allows for easy rearrangement of content

Composition Principles

Balance: the distribution of visual weight in a composition
- Symmetrical: identical elements on either side of a central axis
- Asymmetrical: balanced elements without perfect symmetry
Proportion: the relationship between the size of different elements in a composition
Emphasis: the focal point in a composition that draws the viewer's attention
Unity: the visual relationship between different elements in a composition
Visual Hierarchy: the arrangement of elements in a composition to guide the viewer's attention

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Description

Test your understanding of design principles, including color theory, grid systems, and composition principles. Learn about the color wheel, color harmony, and color properties, as well as different types of grids and their benefits. Improve your knowledge of composition principles, including balance, proportion, emphasis, unity, and visual hierarchy.