Demographics

Trait theory in marketing is problematic because researchers always agree on which traits to measure.

Brand equity is the value derived from the perception of the product or service itself.

Freud related much of our behavior to a conflict between a desire to gratify needs and be responsible.

True or false: Freud believed in the existence of the collective unconscious.

True or false: Motivational research used in-depth interviews to find reasons behind a consumer's motivation.

True or false: Anthropomorphism is the attribution of human characteristics to non-human creatures and beings.

True or false: Lifestyles and psychographics can be used to separate people into groups based on their leisure behaviors.

Psychographics allow marketers to understand why consumers buy a product.

Psychographic studies include a lifestyle profile that looks at items that differentiate between users and non-users of a product.

The Pareto principle states that roughly 80% of the effects come from 20% of the causes.

Geodemography combines data on consumer expenditures and other socioeconomic factors with geographic information on areas where people live.

True or false: Operant conditioning is a method of learning that uses rewards and punishment to modify behavior.

True or false: In operant conditioning, behavior that is rewarded is likely to be repeated, and behavior that is punished will rarely occur.

True or false: In classical conditioning, the conditioned stimulus occurs before the unconditioned stimulus.

True or false: In classical conditioning, the conditioned stimulus acts as a type of signal or cue for the unconditioned stimulus.