Decision Making and Information Quality
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Questions and Answers

What distinguishes information from data?

  • Data is processed and analyzed, while information is raw and unanalyzed.
  • Information is created from incomplete data, whereas data is always complete.
  • Data is raw, unanalyzed facts, while information is processed and analyzed data. (correct)
  • Information is a collection of raw facts, while data is meaningful content.

Which attribute of useful information ensures that it meets a manager’s specific needs?

  • Quality
  • Completeness
  • Relevance (correct)
  • Timeliness

Which of the following best describes the concept of uncertainty in decision-making?

  • It involves determining the probabilities of alternative outcomes.
  • It indicates that managers lack complete information due to time constraints.
  • It is when relationships between data points are ambiguous.
  • It refers to situations where future outcomes are unknown and probabilities cannot be assessed. (correct)

In which stage of the decision-making process do managers evaluate the outcome of the decision?

<p>Evaluate decision effectiveness (B)</p> Signup and view all the answers

As managers ascend the organizational hierarchy, they are likely to face which type of problems more frequently?

<p>Unstructured problems that are new or unusual. (D)</p> Signup and view all the answers

What is the first step in the decision-making process?

<p>Identify a problem (A)</p> Signup and view all the answers

Which factor can contribute to incomplete information available to managers?

<p>The presence of time constraints and information costs (B)</p> Signup and view all the answers

When managers allocate weights to decision criteria, what are they essentially doing?

<p>Prioritizing the criteria based on relevance (C)</p> Signup and view all the answers

Which condition allows managers to make decisions with complete confidence in the information available?

<p>Certainty (D)</p> Signup and view all the answers

What is a characteristic of nonprogrammed decisions?

<p>They require custom solutions to unique problems. (D)</p> Signup and view all the answers

Which bias involves a tendency to favor information that supports one's existing beliefs?

<p>Confirmation bias (A)</p> Signup and view all the answers

What does the concept of bounded rationality imply in decision-making?

<p>Managers often settle for satisfactory solutions rather than optimal ones. (B)</p> Signup and view all the answers

What role does intuitive decision-making play in management?

<p>It draws from past experiences and judgments without conscious reasoning. (B)</p> Signup and view all the answers

Which of the following is a key feature of evidence-based decision-making?

<p>Using the best available facts and data for informed choices. (C)</p> Signup and view all the answers

What is the primary function of Customer Relationship Management (CRM) systems?

<p>To compile information on customers and monitor interactions. (A)</p> Signup and view all the answers

Which of the following describes a policy in terms of programmed decisions?

<p>A broad guideline for making decisions. (B)</p> Signup and view all the answers

How does the anchoring effect bias decision-making?

<p>By fixating decision-makers on the first piece of information encountered. (D)</p> Signup and view all the answers

What is a potential advantage of using brainstorming in decision-making processes?

<p>It encourages a wide range of alternative solutions through collaborative input. (C)</p> Signup and view all the answers

In the context of decision-making, what does the term 'groupthink' refer to?

<p>The pressure to conform to a dominant perspective, suppressing dissenting opinions. (A)</p> Signup and view all the answers

What best describes the impact of information technology on business management?

<p>It enhances service efficiency and enables new business opportunities. (C)</p> Signup and view all the answers

What does the rational decision-making approach assume?

<p>Managers will logically evaluate all alternatives to make the best choice. (A)</p> Signup and view all the answers

Flashcards

Data

Raw, unanalyzed facts, such as numbers, symbols, or text.

Information

Processed and analyzed data that provides meaning and context.

Information Quality

The accuracy and reliability of information. High-quality information is trustworthy and dependable.

Information Timeliness

The timeliness of information. Real-time information is crucial for quick decision-making.

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Information Completeness

Information that is complete and provides all the necessary details for a task or decision.

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Information Relevance

Information relevant to a manager's specific needs and context.

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Problem

A discrepancy between a desired state and an actual state.

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Decision Making

A process of making choices among different alternatives to resolve a problem.

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Nonprogrammed decisions

Decisions made in response to unique situations with customized solutions.

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Programmed decisions

Decisions made based on established guidelines for recurring situations.

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Procedure

A series of steps to address a well-defined problem.

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Rule

A clear statement outlining what is allowed or prohibited.

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Policy

A general guideline for decision-making.

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Certainty

All necessary information for a decision is available.

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Risk

Sufficient information is available to assess the likelihood of success or failure.

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Uncertainty

Incomplete information about alternatives and future events. Goals are clear, but information is lacking.

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Ambiguity

The problem or goal is unclear, alternatives are difficult to define, and information about outcomes is unavailable.

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Overconfidence bias

The tendency to overestimate your knowledge or abilities.

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Immediate gratification bias

The preference for immediate rewards over delayed ones.

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Anchoring effect

Focusing excessively on initial information and dismissing subsequent information.

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Confirmation bias

Seeking information that confirms prior choices while ignoring conflicting evidence.

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Hindsight bias

Incorrectly believing you could have predicted an outcome after it has occurred.

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Sunk costs error

Focusing on past investments instead of weighing future consequences.

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Study Notes

Data and Information

  • Data: Raw, unanalyzed facts.
  • Information: Processed and analyzed data.
  • Useful information has quality, timeliness, completeness, and relevance.

Attributes of Useful Information

  • Quality: Accurate and reliable information is high-quality information.
  • Timeliness: Information needed readily available.
  • Completeness: Includes all necessary information.
  • Relevance: Meets manager's specific needs.

Incomplete Information

  • Risk: Outcomes and probabilities are known.
  • Uncertainty: Outcomes and probability are unknown.
  • Ambiguity: Information can be interpreted in multiple ways.
  • Time Constraints & Costs: Insufficient time/resources to evaluate all alternatives.

Decision Making Process

  • Step 1: Identify the problem (existing vs. desired conditions).
  • Step 2: Identify decision criteria.
  • Step 3: Prioritize criteria (weighted if unequal importance).
  • Step 4: Develop alternatives.
  • Step 5: Analyze alternatives using criteria.
  • Step 6: Select an alternative.
  • Step 7: Implement the chosen alternative.
  • Step 8: Evaluate decision effectiveness (problem solved?).

Types of Decisions

  • Structured Problems: Straightforward, familiar, and easily defined.
  • Unstructured Problems: New, unusual, requiring custom solutions.
  • Programmed Decisions: Repeated, standardized procedures, rules, or policies.
    • Procedure: Sequential steps for structured problems.
    • Rule: Explicit statements for permitted/prohibited actions.
    • Policy: Guidelines for decision-making.
  • Nonprogrammed Decisions: Unique, nonrecurring, custom solutions for unstructured problems.

Conditions Affecting Decision Failure

  • Certainty: Complete information available.
  • Risk: Clear-cut goals, estimated probability of success/failure.
  • Uncertainty: Known goals, incomplete information.
  • Ambiguity: Unknown/unclear goals, undefined alternatives, and unavailable outcomes.

Decision-Making Biases and Errors

  • Overconfidence Bias: Overestimating knowledge.
  • Immediate Gratification Bias: Choosing immediate rewards.
  • Anchoring Effect: Fixation on initial information.
  • Confirmation Bias: Seeking confirming information.
  • Hindsight Bias: False belief in predicating outcomes after they occur.
  • Sunk Costs Error: Fixation on past expenditures.
  • Self-Serving Bias: Taking credit for success, blaming others for failure.

Decision Making Approaches

  • Rational Decision Making: Logical, consistent choices maximizing value.
    • Rationality Assumptions: Objective, logical decision-makers with clear goals, alternatives, and consequences.
  • Bounded Rationality: Rational, limited by info-processing capacity.
    • Satisficing: Accept "good enough" solutions instead of maximizing.
  • Intuitive Decision Making: Based on experience, feelings, judgments.
    • Intuition: Quick apprehension based on practice and experience, not arbitrary.

Innovative Decision-Making Techniques

  • Brainstorming: Face-to-face group to suggest diverse options.
  • Evidence-Based Decision Making: Decisions based on best available evidence.
  • Rigorous Debate: Constructive conflict improves decision quality.
  • Avoid Groupthink: Avoid suppressing dissenting opinions.

Information Systems and Management

  • Information Technology (IT): Methods for acquiring, organizing, manipulating, and transmitting information.
  • Impact of IT on Business:
    • Portable offices, remote access, better service, leaner organizations, enhanced collaboration, global exchange, improved management processes, and flexibility.
  • Information System: Uses IT to convert data into information for decision-making.
  • Customer Relationship Management (CRM) Systems: Compile customer data for monitoring contacts.
  • Enterprise Resource Planning (ERP) Systems: Integrate organizational processes.

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Description

This quiz explores the distinction between data and information, focusing on the attributes that make information useful. It covers concepts such as quality, timeliness, completeness, relevance, and the decision-making process. Test your understanding of how these factors influence effective decision making.

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