Decision Making and Information Quality
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Questions and Answers

What distinguishes information from data?

  • Data is processed and analyzed, while information is raw and unanalyzed.
  • Information is created from incomplete data, whereas data is always complete.
  • Data is raw, unanalyzed facts, while information is processed and analyzed data. (correct)
  • Information is a collection of raw facts, while data is meaningful content.
  • Which attribute of useful information ensures that it meets a manager’s specific needs?

  • Quality
  • Completeness
  • Relevance (correct)
  • Timeliness
  • Which of the following best describes the concept of uncertainty in decision-making?

  • It involves determining the probabilities of alternative outcomes.
  • It indicates that managers lack complete information due to time constraints.
  • It is when relationships between data points are ambiguous.
  • It refers to situations where future outcomes are unknown and probabilities cannot be assessed. (correct)
  • In which stage of the decision-making process do managers evaluate the outcome of the decision?

    <p>Evaluate decision effectiveness</p> Signup and view all the answers

    As managers ascend the organizational hierarchy, they are likely to face which type of problems more frequently?

    <p>Unstructured problems that are new or unusual.</p> Signup and view all the answers

    What is the first step in the decision-making process?

    <p>Identify a problem</p> Signup and view all the answers

    Which factor can contribute to incomplete information available to managers?

    <p>The presence of time constraints and information costs</p> Signup and view all the answers

    When managers allocate weights to decision criteria, what are they essentially doing?

    <p>Prioritizing the criteria based on relevance</p> Signup and view all the answers

    Which condition allows managers to make decisions with complete confidence in the information available?

    <p>Certainty</p> Signup and view all the answers

    What is a characteristic of nonprogrammed decisions?

    <p>They require custom solutions to unique problems.</p> Signup and view all the answers

    Which bias involves a tendency to favor information that supports one's existing beliefs?

    <p>Confirmation bias</p> Signup and view all the answers

    What does the concept of bounded rationality imply in decision-making?

    <p>Managers often settle for satisfactory solutions rather than optimal ones.</p> Signup and view all the answers

    What role does intuitive decision-making play in management?

    <p>It draws from past experiences and judgments without conscious reasoning.</p> Signup and view all the answers

    Which of the following is a key feature of evidence-based decision-making?

    <p>Using the best available facts and data for informed choices.</p> Signup and view all the answers

    What is the primary function of Customer Relationship Management (CRM) systems?

    <p>To compile information on customers and monitor interactions.</p> Signup and view all the answers

    Which of the following describes a policy in terms of programmed decisions?

    <p>A broad guideline for making decisions.</p> Signup and view all the answers

    How does the anchoring effect bias decision-making?

    <p>By fixating decision-makers on the first piece of information encountered.</p> Signup and view all the answers

    What is a potential advantage of using brainstorming in decision-making processes?

    <p>It encourages a wide range of alternative solutions through collaborative input.</p> Signup and view all the answers

    In the context of decision-making, what does the term 'groupthink' refer to?

    <p>The pressure to conform to a dominant perspective, suppressing dissenting opinions.</p> Signup and view all the answers

    What best describes the impact of information technology on business management?

    <p>It enhances service efficiency and enables new business opportunities.</p> Signup and view all the answers

    What does the rational decision-making approach assume?

    <p>Managers will logically evaluate all alternatives to make the best choice.</p> Signup and view all the answers

    Study Notes

    Data and Information

    • Data: Raw, unanalyzed facts.
    • Information: Processed and analyzed data.
    • Useful information has quality, timeliness, completeness, and relevance.

    Attributes of Useful Information

    • Quality: Accurate and reliable information is high-quality information.
    • Timeliness: Information needed readily available.
    • Completeness: Includes all necessary information.
    • Relevance: Meets manager's specific needs.

    Incomplete Information

    • Risk: Outcomes and probabilities are known.
    • Uncertainty: Outcomes and probability are unknown.
    • Ambiguity: Information can be interpreted in multiple ways.
    • Time Constraints & Costs: Insufficient time/resources to evaluate all alternatives.

    Decision Making Process

    • Step 1: Identify the problem (existing vs. desired conditions).
    • Step 2: Identify decision criteria.
    • Step 3: Prioritize criteria (weighted if unequal importance).
    • Step 4: Develop alternatives.
    • Step 5: Analyze alternatives using criteria.
    • Step 6: Select an alternative.
    • Step 7: Implement the chosen alternative.
    • Step 8: Evaluate decision effectiveness (problem solved?).

    Types of Decisions

    • Structured Problems: Straightforward, familiar, and easily defined.
    • Unstructured Problems: New, unusual, requiring custom solutions.
    • Programmed Decisions: Repeated, standardized procedures, rules, or policies.
      • Procedure: Sequential steps for structured problems.
      • Rule: Explicit statements for permitted/prohibited actions.
      • Policy: Guidelines for decision-making.
    • Nonprogrammed Decisions: Unique, nonrecurring, custom solutions for unstructured problems.

    Conditions Affecting Decision Failure

    • Certainty: Complete information available.
    • Risk: Clear-cut goals, estimated probability of success/failure.
    • Uncertainty: Known goals, incomplete information.
    • Ambiguity: Unknown/unclear goals, undefined alternatives, and unavailable outcomes.

    Decision-Making Biases and Errors

    • Overconfidence Bias: Overestimating knowledge.
    • Immediate Gratification Bias: Choosing immediate rewards.
    • Anchoring Effect: Fixation on initial information.
    • Confirmation Bias: Seeking confirming information.
    • Hindsight Bias: False belief in predicating outcomes after they occur.
    • Sunk Costs Error: Fixation on past expenditures.
    • Self-Serving Bias: Taking credit for success, blaming others for failure.

    Decision Making Approaches

    • Rational Decision Making: Logical, consistent choices maximizing value.
      • Rationality Assumptions: Objective, logical decision-makers with clear goals, alternatives, and consequences.
    • Bounded Rationality: Rational, limited by info-processing capacity.
      • Satisficing: Accept "good enough" solutions instead of maximizing.
    • Intuitive Decision Making: Based on experience, feelings, judgments.
      • Intuition: Quick apprehension based on practice and experience, not arbitrary.

    Innovative Decision-Making Techniques

    • Brainstorming: Face-to-face group to suggest diverse options.
    • Evidence-Based Decision Making: Decisions based on best available evidence.
    • Rigorous Debate: Constructive conflict improves decision quality.
    • Avoid Groupthink: Avoid suppressing dissenting opinions.

    Information Systems and Management

    • Information Technology (IT): Methods for acquiring, organizing, manipulating, and transmitting information.
    • Impact of IT on Business:
      • Portable offices, remote access, better service, leaner organizations, enhanced collaboration, global exchange, improved management processes, and flexibility.
    • Information System: Uses IT to convert data into information for decision-making.
    • Customer Relationship Management (CRM) Systems: Compile customer data for monitoring contacts.
    • Enterprise Resource Planning (ERP) Systems: Integrate organizational processes.

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    Description

    This quiz explores the distinction between data and information, focusing on the attributes that make information useful. It covers concepts such as quality, timeliness, completeness, relevance, and the decision-making process. Test your understanding of how these factors influence effective decision making.

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