Data Validation and Analytics Quiz

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Questions and Answers

Which code snippets correctly retain only the top 10 highest sales values in a data frame?

  • df %>% filter(rank(desc(sales)) % filter(sales %in% max(sales))
  • df %>% arrange(desc(sales)) %>% slice_max(sales, n = 10) (correct)
  • df %>% arrange(desc(sales)) %>% top_n(10)
  • df %>% select(sales) %>% slice(1:10)

What is the optimal decision-making approach that integrates both predictive and prescriptive analytics?

  • Forecasting customer demand and determining best inventory practices (correct)
  • Analyzing past sales without considering future implications
  • Summarizing reports of various customer behaviors
  • Predicting market trends without actionable recommendations

When visualizing discrete group data like shoe sizes or age groups, which visualization method is most appropriate?

  • Boxplot
  • Bar chart (correct)
  • Scatter plot
  • Histogram

Which of the following represents an ordinal variable?

<p>Customer satisfaction ratings from 1 to 5 (B)</p> Signup and view all the answers

To investigate the reasons behind a decline in product sales, which analytic method is most commonly used in diagnostic analysis?

<p>Cohort analysis to explore customer preference shifts (C)</p> Signup and view all the answers

Which type of distribution is characterized by most scores clustering around the center and being symmetrical?

<p>Normal distribution (A)</p> Signup and view all the answers

In which situation would you utilize a scatter plot as a means of data visualization?

<p>To compare sales figures across different regions (B)</p> Signup and view all the answers

Which of the following analytic tools would be less effective for addressing customer behavior trends?

<p>Using descriptive statistics (D)</p> Signup and view all the answers

Which statement correctly describes the scan() function in relation to read.table()?

<p>scan() is more flexible, allowing data to be read into vectors, lists, or matrices (D)</p> Signup and view all the answers

In which situation would a bar graph be the most appropriate choice for data visualization?

<p>When comparing quantities across different categories (D)</p> Signup and view all the answers

What will the str(df) function output when applied to a data frame in R?

<p>It provides the structure of the data frame, including data types and dimensions (C)</p> Signup and view all the answers

Which characteristic distinguishes a tibble from a traditional data frame in R?

<p>Tibbles do not support row names, while data frames do (B)</p> Signup and view all the answers

Which statistical method is best for analyzing the relationship between two categorical variables?

<p>Chi-square test of independence (D)</p> Signup and view all the answers

In a retail setting, what type of data analysis is most useful for creating personalized marketing strategies?

<p>Predictive modeling based on customer behavior and purchase history (D)</p> Signup and view all the answers

What is a limitation of using read.table() compared to scan()?

<p>read.table() cannot handle mixed data types efficiently (B)</p> Signup and view all the answers

Which best describes the role of a bar graph in data analysis?

<p>It visually presents comparisons among different groups or categories (A)</p> Signup and view all the answers

What action should be taken if the p-value is less than the significance level (α) during hypothesis testing?

<p>Reject the null hypothesis (A)</p> Signup and view all the answers

What is the most appropriate initial step when cleaning a dataset with duplicate rows?

<p>Sort the dataset by a key variable and remove rows that are identical in all columns (D)</p> Signup and view all the answers

Which metric is most relevant for evaluating the performance of a classification model?

<p>Area Under the Receiver Operating Characteristic Curve (AUC-ROC) (A)</p> Signup and view all the answers

How does the challenge of Velocity in big data affect data architecture design for near-real-time analytics?

<p>It promotes the implementation of event-driven architectures for data processing (A)</p> Signup and view all the answers

When conducting diagnostic analysis to determine causes for a sales decrease, which method would be most suitable?

<p>Employing regression analysis to correlate sales with advertising spend (B)</p> Signup and view all the answers

What method is least effective for handling duplicate data rows before analysis?

<p>Ignoring duplicates and proceeding with the analysis (B)</p> Signup and view all the answers

In the context of classification metrics, which statement is inaccurate?

<p>Mean Squared Error (MSE) is an essential metric for classification tasks (D)</p> Signup and view all the answers

What does an increased p-value signify in hypothesis testing?

<p>The null hypothesis is likely true (A)</p> Signup and view all the answers

Flashcards

Flexibility of scan()

The scan() function allows reading data into various data structures like vectors, lists, or matrices, offering flexibility for different data types and organization.

Purpose of a Bar Graph

A bar graph effectively visualizes the relationship between a categorical independent variable and a dependent variable, often displaying counts or frequencies of different categories.

What does str(df) do?

The str() function in R provides a concise summary of the structure of a data frame, revealing the types of data (numeric, character, etc.) stored in each column.

Key difference between a tibble and a data frame

Tibbles in R, unlike traditional data frames, lack support for row names, making them more suitable for data manipulation and analysis.

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Analyzing relationship between categorical variables

The chi-square test of independence is a statistical method used to analyze the relationship between two categorical variables in a dataset, assessing whether there is a significant association between them.

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Data analysis for personalized marketing

Personalized marketing strategies can be developed by analyzing customer behavior and purchase history data to identify patterns and trends, enabling targeted offers and recommendations.

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Bar chart

A visual representation of data where bars of varying lengths represent the frequency of discrete categories.

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Diagnostic analysis

A type of analysis that seeks to identify the root cause or underlying factors behind an observed phenomenon.

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Normal distribution

A data distribution where most scores are clustered around the middle, creating a bell-shaped curve.

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Cohort analysis

A method of analyzing data by grouping individuals based on shared characteristics and observing their behavior over time.

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Ordinal variable

A variable that categorizes data into distinct, unordered groups. Unlike nominal variables, there is an inherent order or ranking among the categories.

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Regression analysis

A statistical technique used to analyze data and make predictions about future outcomes. Often involves finding relationships between variables.

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A/B testing

A method of comparing different versions of a product, service, or website to see which performs best.

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Predictive analysis

Analyzing data to understand past trends and predict future outcomes. Useful for forecasting and planning.

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Hypothesis Testing Decision: Rejecting the Null

If the p-value is smaller than the significance level (α), we reject the null hypothesis. This means the observed data is unlikely to have occurred under the null hypothesis, providing evidence for the alternative hypothesis.

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Handling Duplicate Rows: Sorting and Removing

When handling duplicate rows in a dataset, it's crucial to first sort the dataset based on a key variable (like an ID or date). This allows for easy identification and removal of duplicates, ensuring that only truly unique rows remain.

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Classification Model Evaluation: AUC-ROC

The Area Under the Receiver Operating Characteristic Curve (AUC-ROC) is a key metric for evaluating classification models. It measures the ability of the model to distinguish between different classes, indicating how well it can predict positive and negative instances.

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Big Data Velocity Challenge: Event-Driven Architectures

The challenge of Velocity in big data refers to the rapid speed at which data is generated and requires processing. This necessitates event-driven architectures that can handle data streams in real-time, ensuring timely analysis and insights.

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Diagnostic Analysis: Finding the Root Cause

Diagnostic analysis focuses on identifying the underlying causes of events or issues, such as a decline in sales. It involves exploring data patterns, relationships, and potential factors to understand the root cause.

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Big Data Velocity: Real-Time Processing

In big data, velocity refers to the speed at which data is generated and needs to be processed. Dealing with this challenge requires systems that can handle real-time data streams, enabling near-real-time analytics.

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Study Notes

Exam Details

  • Exam date: Wednesday, November 27, 2024
  • Start time: 11:00 AM
  • End time: 11:27 AM
  • Duration: 26 minutes, 33 seconds
  • Status: Completed

Purpose of Data Validation

  • Key purpose: To verify data accuracy and quality before analysis.

Purpose of Descriptive Analytics

  • Main purpose: Summarize and describe historical data.

Data Variance

  • High variance indicates data points are widely spread out.

Handling Outliers

  • Best method for data entry errors: Remove outliers based on predefined thresholds (e.g., Z-score or IQR).

CSV Import Function

  • Function for importing CSV files and outputting as a tibble: read_csv().

SQL Database Query

  • Function for executing SQL queries and retrieving data into R as a data frame: dbGetQuery().

Hypothesis Testing

  • If p-value is less than significance level (α), reject the null hypothesis.

Handling Duplicate Rows

  • Most appropriate first step for duplicate rows: Sort the dataset by a key variable and remove rows that are identical in all columns.

Classification Model Evaluation

  • Most relevant metric for classification tasks: AUC-ROC (Area Under the Receiver Operating Characteristic Curve).

Big Data Velocity Challenge

  • Velocity in big data influences design by promoting event-driven architectures.

Diagnostic Analysis Methods

  • Methodology for identifying underlying causes of a sales decrease: Exploratory Data Analysis (EDA) techniques (e.g., correlation analysis, hypothesis testing).

Big Data Volume Management

  • Effective technique for ensuring scalable analytical systems for fluctuating data loads: cloud-based platforms for on-demand scalability.

Outlier Detection Methods

  • Methods for checking outliers: Scatterplots, histograms, boxplots.

Excel File Import

  • read_excel() function from the readxl package is used to import Excel files but does not support password protected files.

Null Hypothesis Rejection

  • Rejecting the null hypothesis (H₀) supports the alternative hypothesis.

Data Filtering

  • Code to keep top 10 highest sales values: arrange(desc(sales)) %>% slice_max(sales, n = 10)

Analysis Integration

  • Example of predictive and prescriptive analysis integration: Forecasting demand for a new product and recommending optimal inventory levels.

Data Reading Functions

  • scan() function is a flexible function for reading data into vectors, lists, or matrices.

Bar Graph Usage

  • Best for when independent variable is categorical.

R Data Frame Structure

  • str(df) returns data frame structure.

Tibble vs Data Frame

  • Key difference: Tibbles do not support row names, while data frames do.

Categorical Variable Analysis

  • Method for analyzing categorical relationships: Chi-square test of independence.

Data Interpretation Phase

  • Typical activity during the data interpretation phase: Analyzing data to derive insights and conclusions.

Pipe Operator Usage

  • Pipe operator (%>%) chains multiple functions together.

Imbalanced Classes

  • Proper data cleaning technique during imbalanced class handling: Oversampling the minority class or undersampling the majority class.

CSV Import settings

  • Argument to prevent automatic conversion of strings into factors when importing CSV files: stringsAsFactors = FALSE.

Categorical Variable Handling

  • Technique for high-cardinality categorical variables: Group rare categories into an "Other" category.

Type I Error

  • Occurs when the null hypothesis is rejected when it is actually true.

Data Summarization

  • Correct way to summarize sales column: summarize(total_sales = sum(sales)).

Data Normalization

  • Means standardizing data to a common scale.

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