Data Science introduction

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Questions and Answers

According to the lecture, what analogy is used to emphasize the value and importance of data in the modern era?

  • Data is the new gold
  • Data is the new electricity
  • Data is the new water
  • Data is the new oil (correct)

Which of the following is NOT explicitly mentioned as a source where large amounts of data are being collected and warehoused?

  • Online trading and purchasing activities
  • Government surveillance systems (correct)
  • Web data and e-commerce platforms
  • Financial and credit transactions

What is typically expected of cognitive computing systems in terms of their interaction with humans?

  • To minimize data processing to conserve energy
  • To operate strictly based on pre-programmed rules
  • To replace human interaction entirely for efficiency
  • To mimic human behavior and interact seamlessly (correct)

In the context of cognitive computing, which attribute enables systems to learn from new information and adjust to changing objectives?

<p>Being Adaptive (B)</p> Signup and view all the answers

What is the significance of the 'contextual' aspect of cognitive computing?

<p>It enables systems to understand meaning by leveraging additional information sources. (A)</p> Signup and view all the answers

According to the lecture, what is the relationship between cognitive computing and data science?

<p>Cognitive computing relies on data science to acquire and analyze complex data for smarter systems (A)</p> Signup and view all the answers

What is Online Analytical Processing (OLAP) used for in the realm of data analysis?

<p>Data warehousing (B)</p> Signup and view all the answers

Which of the following exemplifies 'operational or transactional' data?

<p>Payroll records (D)</p> Signup and view all the answers

What is the primary characteristic of 'non-operational' data as it relates to organizational data?

<p>External data like industry sales or forecasts (C)</p> Signup and view all the answers

What is considered to be 'meta data'?

<p>Data about the design and structure of a database (C)</p> Signup and view all the answers

How can 'information' be derived from data, according to the lecture?

<p>By identifying patterns, associations, or relationships within the data (A)</p> Signup and view all the answers

Based on the lecture, what enables the conversion of information into knowledge?

<p>By considering historical patterns and future trends (B)</p> Signup and view all the answers

According to the lecture, what practical application does knowledge discovery have in the retail sector?

<p>Understanding consumer buying behavior based on promotional efforts (D)</p> Signup and view all the answers

Which of the following is a direct application of extracting 'information' from the analysis of retail point of sale transaction data?

<p>Identifying which products are selling and when (A)</p> Signup and view all the answers

What action can a retailer take, based on knowledge derived from analyzing supermarket sales in relation to promotional efforts?

<p>Determine which items are most susceptible to promotional efforts (B)</p> Signup and view all the answers

What is required when processing large amounts of uncertain data with cognitive computing?

<p>Data must be of different types such as images, text, speech, and sensors. (A)</p> Signup and view all the answers

How do cognitive and data science facilitate the behavior of smarter people's personal devices and systems?

<p>By collecting more data to acquire and analyzing the data using more complex algorithms and technologies. (B)</p> Signup and view all the answers

Based on the context, what is indexing used for?

<p>Searching (A)</p> Signup and view all the answers

In the context of the lecture, which is considered information?

<p>The patterns, associations, or relationships among all data. (C)</p> Signup and view all the answers

What can information be converted into?

<p>Knowledge (B)</p> Signup and view all the answers

Flashcards

What is Data?

Facts, numbers, or text that can be processed by a computer. Organizations accumulate vast amounts in different formats/databases.

Operational/Transactional Data

Data related to the operation of a business, such as sales, cost, inventory, payroll, and accounting data.

Nonoperational Data

Data that is not directly related to the daily operations of a business, such as industry sales, forecast data, and macroeconomic data.

Meta Data

Data about data itself; describes the characteristics and relationships of data. Examples include database design or data dictionary definitions.

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What is Information?

Patterns, associations, or relationships found within data that provide context and meaning.

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What is Knowledge?

The result of converting information into actionable insights about historical patterns and future trends.

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Data Mining

Using algorithms and statistical methods to extract useful knowledge from data.

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Cognitive Computing

Mimicking human thought processes through computer models and algorithms.

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Study Notes

  • Data Science Introduction

Course Assessment Breakdown:

  • Assignment 1 is due in Week 4 and is worth 2.5 points.
  • Quiz 1 is in Week 6 and accounts for 2.5 points.
  • The Midterm exam takes place in Week 8 and is worth 20 points.
  • Assignment 2 is scheduled for Week 11 and is also worth 2.5 points.
  • Quiz 2 will be in Week 12, contributing 2.5 points to the grade.
  • The Practical exam is in Week 14 and is worth 10 points.
  • The Final Project is due in Week 14 and is worth 10 points.
  • The Final exam is scheduled for Weeks 15-16 and is worth 50 points.
  • The total points for the course add up to 100.

The Value of Data:

  • Data is considered the new "oil".

Data Sources:

  • Web data and e-commerce platforms are sources of data.
  • Financial, banking, and credit transactions generate substantial data.
  • Online trading and purchasing activities contribute to the data pool.
  • Social networks are significant sources of data.
  • A lot of data is actively being collected and warehoused.

Data Utility:

  • Data can be used for aggregation and statistical analysis.
  • Data warehousing and OLAP (Online Analytical Processing) are applications of data.
  • Indexing, searching, and querying are performed on data.
  • Data enables keyword-based searches.
  • Pattern matching, like XML/RDF, can be performed on data.
  • Knowledge discovery is a capability derived from data.
  • Data facilitates data mining processes.
  • Statistical modeling is conducted using data.

Data Defined:

  • Data consists of facts, numbers, or text processable by a computer.
  • Organizations accumulate vast amounts of data in different formats and in different databases.
  • Operational or transactional data includes sales, cost, inventory, payroll, and accounting information.
  • Nonoperational data includes industry sales, forecast data, and macro-economic data.
  • Meta data defines data about the data itself, like logical database design or data dictionary definitions.

Information Defined:

  • Information surfaces from the patterns, associations, or relationships found in data.
  • Analyzing retail point of sale transaction data provides information on which products sell, and when.

Knowledge Defined:

  • Knowledge comes from the conversion of information, revealing historical patterns and future trends.
  • Analyzing retail supermarket sales data, in relation to promotional efforts, gives insight into consumer buying behavior.
  • Manufacturers or retailers can use that determination to identify items susceptible to promotional efforts.

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