Data Mining Techniques

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Questions and Answers

What is a characteristic of nominal data?

  • It is used in data mining for classification and clustering tasks. (correct)
  • It is used in data mining for ranking and regression tasks.
  • It has an inherent order or hierarchy.
  • It represents qualitative data that can be measured or compared with numbers.

What is the primary purpose of categorizing attributes into different types in data preprocessing?

  • To determine the data type for each attribute.
  • To serve as a foundation for subsequent data processing steps. (correct)
  • To reduce the dimensionality of the dataset.
  • To identify the most important attributes for data mining tasks.

What type of data can be ranked in a particular order, but the distance between values is not uniform?

  • Nominal data
  • Binary data
  • Quantitative data
  • Ordinal data (correct)

What is a characteristic of binary data?

<p>It has only two possible values. (C)</p> Signup and view all the answers

What is the term used to describe an organized collection of data?

<p>Dataset (C)</p> Signup and view all the answers

What is the term used to describe a property or characteristic of an object?

<p>Attribute (C)</p> Signup and view all the answers

What is the primary issue in data mining that pattern evaluation addresses?

<p>Lack of novelty in the discovered patterns (C)</p> Signup and view all the answers

What is the term used to describe a collection of attributes that describe an object?

<p>Data object (B)</p> Signup and view all the answers

What is the term used to describe a discovered pattern that lacks novelty?

<p>Uninteresting pattern (A)</p> Signup and view all the answers

What is the primary purpose of pattern evaluation in data mining?

<p>To evaluate the novelty and interest of the discovered patterns. (B)</p> Signup and view all the answers

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Study Notes

Data Mining

  • Data mining is the process of extracting knowledge or insights from large amounts of data using various statistical and computational techniques.
  • The primary goal of data mining is to discover hidden patterns and relationships in the data that can be used to make informed decisions or predictions.
  • Data mining can be performed on structured, semi-structured, or unstructured data, stored in various forms such as databases, data warehouses, and data lakes.

Applications of Data Mining

  • Data mining has a wide range of applications across various industries, including marketing, finance, healthcare, and telecommunications.
  • Examples of applications include:
    • Identifying customer segments and targeting marketing campaigns in marketing.
    • Identifying risk factors for diseases and developing personalized treatment plans in healthcare.

Use Cases of Data Mining

  • Market Basket Analysis: analyzing data on customer purchases to identify items that are frequently purchased together and making recommendations or suggestions to customers.
  • Fraud Detection: identifying outliers or correlations that should not exist, such as reoccurring payments to an unknown account.

Types of Data

  • Relational Database: a collection of multiple data sets formally organized by tables, records, and columns.
  • Data Warehouse: a technology that collects data from various sources to provide meaningful business insights, used for analytical purposes and decision-making.
  • Data Repositories: a destination for data storage, often referring to a specific kind of setup within an IT structure.
  • Object-Relational Database: a combination of object-oriented and relational database models, supporting classes, objects, inheritance, etc.

Data and Attributes

  • Data: a collection of data objects and their attributes.
  • Attribute: a property or characteristic of an object, also known as a variable, field, characteristic, or feature.
  • Data Object: a collection of attributes that describe an object, also known as a record, point, case, sample, entity, or instance.
  • Data Set: an organized collection of data, often associated with a unique body of work and covering one topic at a time.

Types of Attributes

  • Nominal Data: qualitative data that cannot be measured or compared with numbers, representing categories without inherent order or hierarchy.
  • Ordinal Data: categorical data with an inherent order or hierarchy, but with non-uniform distances between values.
  • Binary Data: data with only two possible values, often represented as 0 or 1.

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