Data Mining Attributes Quiz

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Questions and Answers

What is one of the reasons for the enormous data growth in both commercial and scientific databases?

  • Decrease in data generation and collection technologies
  • Lack of interest in data collection
  • Advances in data generation and collection technologies (correct)
  • Inefficient data storage technologies

Which company has Peta Bytes of web data, according to the text?

  • Apple
  • Google
  • Yahoo (correct)
  • Microsoft

What is one of the examples of the competitive pressure mentioned in the text?

  • Offer generic services to all customers
  • Provide better, customized services for an edge in Customer Relationship Management (correct)
  • Do not adapt to changing market trends
  • Ignore customer needs

What is the new mantra (slogan) mentioned in the text?

<p>Gather whatever data you can whenever and wherever possible (B)</p> Signup and view all the answers

What is the purpose of data aggregation?

<p>To reduce the number of attributes or objects (A)</p> Signup and view all the answers

Why is sampling used in data mining?

<p>Processing the entire set of data is too time consuming (B)</p> Signup and view all the answers

What is the main issue when merging data from heterogeneous sources?

<p>Duplicate or almost duplicate data objects (B)</p> Signup and view all the answers

What is the purpose of data preprocessing?

<p>Dealing with duplicate data issues (D)</p> Signup and view all the answers

What is the purpose of attribute transformation in data preprocessing?

<p>To change the scale of the data (B)</p> Signup and view all the answers

Why do statisticians use sampling?

<p>Obtaining the entire set of data of interest is too expensive or time consuming (B)</p> Signup and view all the answers

What is the purpose of feature subset selection in data preprocessing?

<p>To reduce the number of attributes (B)</p> Signup and view all the answers

What is the purpose of discretization and binarization in data preprocessing?

<p>To transform continuous attributes into categorical ones (B)</p> Signup and view all the answers

What is the primary purpose of data mining?

<p>To analyze massive datasets and discover meaningful patterns (A)</p> Signup and view all the answers

Which fields can benefit from data mining?

<p>Various fields such as finance, telecommunications, and astronomy (C)</p> Signup and view all the answers

What are the sources of ideas for data mining?

<p>Machine learning, AI, pattern recognition, statistics, and database systems (C)</p> Signup and view all the answers

What are the tasks involved in data mining?

<p>Prediction methods and description methods (C)</p> Signup and view all the answers

What does predictive modeling in data mining involve?

<p>Finding models for class attributes as a function of other attributes (C)</p> Signup and view all the answers

What are examples of classification tasks in data mining?

<p>Categorizing credit card transactions, land covers, news stories, intruders in cyberspace, and tumor cells (B)</p> Signup and view all the answers

What are applications of classification tasks in data mining?

<p>Fraud detection in credit card transactions and churn prediction for telephone customers (D)</p> Signup and view all the answers

What is an example of an application involving sky objects in data mining?

<p>Predicting the class (star or galaxy) of sky objects based on telescopic survey images (D)</p> Signup and view all the answers

What is the aim of sky survey cataloging in data mining?

<p>To predict the class of visually faint sky objects based on segmented images and measured attributes (D)</p> Signup and view all the answers

What do the diverse applications of data mining demonstrate?

<p>The diverse uses of data mining in various fields, from finance and telecommunications to astronomy (B)</p> Signup and view all the answers

What is an example of regression in data mining?

<p>Sales prediction (A)</p> Signup and view all the answers

What is an application of cluster analysis in data mining?

<p>Custom profiling for marketing (C)</p> Signup and view all the answers

What is an example of association rule discovery in data mining?

<p>Market-basket analysis (A)</p> Signup and view all the answers

What is an application of deviation/anomaly/change detection in data mining?

<p>Credit card fraud detection (D)</p> Signup and view all the answers

What are some motivating challenges in data mining?

<p>Scalability, high dimensionality, heterogeneous and complex data (C)</p> Signup and view all the answers

What does clustering in data mining aim to do?

<p>Find groups of similar objects while maximizing inter-cluster distances and minimizing intra-cluster distances (C)</p> Signup and view all the answers

What is a practical application of clustering in data mining?

<p>Market segmentation (A)</p> Signup and view all the answers

What is an example of association analysis in data mining?

<p>Identification of subspace differential coexpression patterns related to lung cancer (B)</p> Signup and view all the answers

What is an application of deviation/anomaly/change detection in data mining?

<p>Identifying abnormal behavior in sensor networks (A)</p> Signup and view all the answers

What does regression in data mining predict?

<p>Continuous valued variables using linear or nonlinear models (C)</p> Signup and view all the answers

What is included in the dataset used for data mining?

<p>72 million stars, 20 million galaxies, a 9 GB object catalog, and a 150 GB image database (D)</p> Signup and view all the answers

What are some key attributes used in classifying galaxies for data mining?

<p>Image features and characteristics of light waves received (C)</p> Signup and view all the answers

What type of data set represents data objects as points in a multi-dimensional space?

<p>Data matrix (B)</p> Signup and view all the answers

Which type of data involves a set of items in each record?

<p>Transaction data (A)</p> Signup and view all the answers

What is the term for data objects with considerably different characteristics than others?

<p>Outliers (A)</p> Signup and view all the answers

Which characteristic of data refers to the frequency of terms in each document?

<p>Sparsity (A)</p> Signup and view all the answers

What type of data set consists of a collection of records with fixed attributes?

<p>Record data (A)</p> Signup and view all the answers

Which type of data quality problem refers to the modification of original values?

<p>Noise (A)</p> Signup and view all the answers

What type of data includes sequences of transactions and genomic sequence data?

<p>Ordered data (B)</p> Signup and view all the answers

Which type of data set is represented as term vectors with the frequency of terms in each document?

<p>Document data (A)</p> Signup and view all the answers

What characteristic of data refers to the number of attributes or features?

<p>Dimensionality (B)</p> Signup and view all the answers

Which type of data set involves a generic graph, molecules, and webpages?

<p>Graph-based data (D)</p> Signup and view all the answers

What type of data quality problem refers to data objects with considerably different characteristics than others?

<p>Outliers (C)</p> Signup and view all the answers

Which type of data set includes sequences of transactions and spatio-temporal data?

<p>Ordered data (D)</p> Signup and view all the answers

What are attributes also referred to as?

<p>Variables (D)</p> Signup and view all the answers

What is a collection of attributes also known as?

<p>Record (D)</p> Signup and view all the answers

What are attribute values?

<p>Numbers or symbols assigned to an attribute (D)</p> Signup and view all the answers

What distinguishes nominal attributes from ordinal attributes?

<p>Nominal attributes provide enough information to distinguish one object from another (B)</p> Signup and view all the answers

What distinguishes interval attributes from ratio attributes?

<p>Interval attributes have meaningful differences between values, while ratio attributes have meaningful differences and ratios (A)</p> Signup and view all the answers

Who categorized attribute transformations?

<p>S. S. Stevens (B)</p> Signup and view all the answers

What type of values do discrete attributes have?

<p>Finite or countably infinite set of values (A)</p> Signup and view all the answers

What characterizes binary attributes?

<p>They only consider the presence of non-zero attribute values (D)</p> Signup and view all the answers

How are discrete attributes often represented?

<p>Integer variables (D)</p> Signup and view all the answers

What type of values do continuous attributes have?

<p>Real numbers as values (A)</p> Signup and view all the answers

What may not capture all the properties of an attribute?

<p>The way an attribute is measured (C)</p> Signup and view all the answers

What is one of the examples of the competitive pressure mentioned in the text?

<p>Providing better, customized services for an edge in Customer Relationship Management (C)</p> Signup and view all the answers

What is the new mantra (slogan) mentioned in the text for data collection?

<p>Gather whatever data you can whenever and wherever possible (D)</p> Signup and view all the answers

Which company has Peta Bytes of web data, according to the text?

<p>Yahoo (C)</p> Signup and view all the answers

What is the primary reason for the enormous data growth in both commercial and scientific databases, as mentioned in the text?

<p>Advances in data generation and collection technologies (D)</p> Signup and view all the answers

What is the purpose of data preprocessing in data mining?

<p>To deal with duplicate data issues (C)</p> Signup and view all the answers

What is the main issue when merging data from heterogeneous sources?

<p>Duplicate data (C)</p> Signup and view all the answers

What does aggregation involve in data mining?

<p>Combining two or more attributes (or objects) into a single attribute (or object) (D)</p> Signup and view all the answers

Why do statisticians use sampling?

<p>Obtaining the entire set of data of interest is too expensive or time consuming (B)</p> Signup and view all the answers

What is the aim of sampling in data mining?

<p>Preliminary investigation of the data and final data analysis (B)</p> Signup and view all the answers

What characterizes the purpose of feature subset selection in data preprocessing?

<p>To select the most relevant features for analysis (A)</p> Signup and view all the answers

What is the purpose of discretization and binarization in data preprocessing?

<p>To transform continuous attributes into discrete or binary attributes (A)</p> Signup and view all the answers

What is the purpose of attribute transformation in data preprocessing?

<p>To modify original values to improve data quality (C)</p> Signup and view all the answers

Which type of data set includes sequences of transactions and spatio-temporal data?

<p>Ordered data (B)</p> Signup and view all the answers

What is the term for data objects with considerably different characteristics than others?

<p>Outliers (B)</p> Signup and view all the answers

What is the main issue when merging data from heterogeneous sources?

<p>Noise (D)</p> Signup and view all the answers

What type of data quality problem refers to the modification of original values?

<p>Noise (A)</p> Signup and view all the answers

What is the characteristic of data that represents data objects as points in a multi-dimensional space?

<p>Dimensionality (B)</p> Signup and view all the answers

What type of data set involves a set of items in each record?

<p>Transaction data (D)</p> Signup and view all the answers

What are the important characteristics of data mentioned in the text?

<p>Dimensionality, sparsity, resolution (A)</p> Signup and view all the answers

What does document data represent?

<p>Term vectors with the frequency of terms in each document (C)</p> Signup and view all the answers

What does poor data quality have significant negative impacts on?

<p>Data processing efforts (A)</p> Signup and view all the answers

What are examples of data quality problems mentioned in the text?

<p>Noise, outliers, missing values (A)</p> Signup and view all the answers

What type of data set consists of a collection of records with fixed attributes?

<p>Record data (C)</p> Signup and view all the answers

What does association analysis use?

<p>Asymmetric attributes (A)</p> Signup and view all the answers

What is the primary focus of data mining?

<p>Analyzing massive datasets and discovering meaningful patterns (D)</p> Signup and view all the answers

What is the aim of predictive modeling in data mining?

<p>Finding models for class attributes as a function of other attributes (A)</p> Signup and view all the answers

What are the applications of classification tasks in data mining?

<p>Detecting fraudulent activities and predicting customer churn (C)</p> Signup and view all the answers

What is the main source of data for predicting the class of sky objects in astronomy?

<p>Telescopic survey images (A)</p> Signup and view all the answers

What is the primary aim of sky survey cataloging in data mining?

<p>Predicting the class of visually faint sky objects based on segmented images and measured attributes (D)</p> Signup and view all the answers

What are the key components that data mining draws ideas from?

<p>Machine learning, AI, and pattern recognition (D)</p> Signup and view all the answers

What are the two main types of data mining tasks mentioned?

<p>Predictive modeling and descriptive modeling (C)</p> Signup and view all the answers

In data mining, what does classification involve?

<p>Categorizing data into predefined classes (C)</p> Signup and view all the answers

What is the primary focus of attribute transformation in data preprocessing?

<p>Normalizing the values of attributes for consistency (D)</p> Signup and view all the answers

What is the aim of fraud detection in credit card transactions using data mining?

<p>Identifying patterns of fraudulent behavior (A)</p> Signup and view all the answers

What is the primary function of data mining in the field of finance?

<p>Predicting stock market trends (C)</p> Signup and view all the answers

What is the primary application of data mining in the field of telecommunications?

<p>Predicting customer churn (C)</p> Signup and view all the answers

What is the primary aim of attribute transformation in data mining?

<p>To convert attributes to different types to suit analysis needs (D)</p> Signup and view all the answers

What differentiates nominal attributes from ordinal attributes?

<p>Nominal attributes have meaningful differences between values, while ordinal attributes provide only enough information to distinguish one object from another (A)</p> Signup and view all the answers

How are discrete attributes often represented?

<p>As integer variables (B)</p> Signup and view all the answers

What characterizes binary attributes?

<p>They only consider the presence of non-zero attribute values (A)</p> Signup and view all the answers

What is the purpose of discretization and binarization in data preprocessing?

<p>To convert continuous attributes to integer variables (B)</p> Signup and view all the answers

What distinguishes interval attributes from ratio attributes?

<p>Interval attributes provide enough information to order objects, while ratio attributes have meaningful differences and ratios (C)</p> Signup and view all the answers

What is the aim of sky survey cataloging in data mining?

<p>To identify and classify galaxies based on their attributes (B)</p> Signup and view all the answers

What type of values do continuous attributes have?

<p>Real numbers (D)</p> Signup and view all the answers

How are attributes often referred to collectively?

<p>Variables (A)</p> Signup and view all the answers

What does the type of an attribute depend on?

<p>Its addition and multiplication properties (A)</p> Signup and view all the answers

What is the purpose of attribute measurement in data mining?

<p>To capture all properties of an attribute (C)</p> Signup and view all the answers

What is the aim of clustering in data mining?

<p>To group similar data objects together (A)</p> Signup and view all the answers

What is the primary aim of clustering in data mining?

<p>To find groups of similar objects while maximizing inter-cluster distances and minimizing intra-cluster distances (A)</p> Signup and view all the answers

What is an application of deviation/anomaly/change detection in data mining?

<p>Credit card fraud detection (B)</p> Signup and view all the answers

What type of data set includes 9 GB object catalog and a 150 GB image database?

<p>Dataset for classifying galaxies (A)</p> Signup and view all the answers

What characteristic of data refers to the frequency of terms in each document?

<p>Data sparsity (D)</p> Signup and view all the answers

What are motivating challenges in data mining?

<p>All of the above (D)</p> Signup and view all the answers

What is the aim of sky survey cataloging in data mining?

<p>To classify galaxies based on image features and light wave characteristics (A)</p> Signup and view all the answers

What is an example of association rule discovery in data mining?

<p>Identification of subspace differential coexpression patterns related to lung cancer (A)</p> Signup and view all the answers

What is included in the dataset used for data mining?

<p>All of the above (D)</p> Signup and view all the answers

What does regression in data mining predict?

<p>Continuous valued variables (C)</p> Signup and view all the answers

What are applications of cluster analysis in data mining?

<p>All of the above (D)</p> Signup and view all the answers

What is the term for data objects with considerably different characteristics than others?

<p>Outliers (D)</p> Signup and view all the answers

What characterizes binary attributes?

<p>They have a finite set of values (B)</p> Signup and view all the answers

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Study Notes

Data Mining and Attributes Overview

  • Attributes are also referred to as variables, fields, characteristics, or features, and collectively describe an object.
  • Object, also known as record, point, case, sample, entity, or instance, is a collection of attributes.
  • Attribute values are numbers or symbols assigned to an attribute, and a single attribute can be mapped to different attribute values.
  • Different types of attributes include nominal, ordinal, interval, and ratio, each with distinct properties.
  • The type of an attribute depends on its properties, such as distinctness, order, addition, and multiplication.
  • Nominal attributes provide only enough information to distinguish one object from another, while ordinal attributes provide enough information to order objects.
  • Interval attributes have meaningful differences between values, while ratio attributes have meaningful differences and ratios.
  • Attributes can be transformed, and this categorization is due to S. S. Stevens.
  • Discrete attributes have a finite or countably infinite set of values, while continuous attributes have real numbers as values.
  • Asymmetric attributes, such as binary attributes, only consider the presence of non-zero attribute values.
  • Discrete attributes are often represented as integer variables, while continuous attributes are typically represented as floating-point variables.
  • The way an attribute is measured may not capture all its properties, as shown with different scales preserving different properties of length.

Data Mining: Key Concepts and Applications

  • Data mining involves classifying galaxies, with attributes like image features and characteristics of light waves received.
  • The dataset includes 72 million stars, 20 million galaxies, a 9 GB object catalog, and a 150 GB image database.
  • Regression in data mining predicts continuous valued variables using linear or nonlinear models, with examples like sales prediction and time series analysis.
  • Clustering in data mining finds groups of similar objects while maximizing inter-cluster distances and minimizing intra-cluster distances.
  • Applications of cluster analysis include custom profiling for marketing, grouping documents for browsing, and clustering genes and proteins with similar functionality.
  • Market segmentation and document clustering are practical applications of clustering in data mining.
  • Association rule discovery predicts the occurrence of an item based on occurrences of other items, with applications in market-basket analysis and medical informatics.
  • An example of association analysis is the identification of subspace differential coexpression patterns related to lung cancer.
  • Deviation/anomaly/change detection in data mining is used in applications such as credit card fraud detection and identifying abnormal behavior in sensor networks.
  • The motivating challenges in data mining include scalability, high dimensionality, heterogeneous and complex data, data ownership and distribution, and non-traditional analysis.
  • Data mining involves the collection of data objects and their attributes, with examples like eye color and temperature.
  • The text is from "Introduction to Data Mining, 2nd Edition" and "Advances in Knowledge Discovery and Data Mining, 1996" by Fayyad et al.

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