Data Mining and Decision Support Systems Quiz
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Questions and Answers

What distinguishes managerial support systems from enterprise systems?

  • Enterprise systems are created to support only tactical decision-making.
  • Enterprise systems are designed to provide detailed analytics for specific managers.
  • Managerial support systems are specifically designed to assist an individual manager or a small group. (correct)
  • Managerial support systems are used by all employees of an organization.

Which component is NOT a primary part of a decision support system (DSS)?

  • Data visualization (correct)
  • Data management
  • Dialog management interface
  • Model management

Which software is commonly associated with data mining?

  • PowerPoint
  • Google Analytics
  • Oracle Data Mining (correct)
  • Microsoft Excel

Which of the following statements is TRUE regarding decision trees in data mining?

<p>Decision trees visualize sets of decisions leading to various outcomes. (C)</p> Signup and view all the answers

What is the primary purpose of a DSS generator?

<p>To provide capabilities to build specific DSS applications quickly. (B)</p> Signup and view all the answers

Which term describes the process of discovering patterns from large datasets?

<p>Data mining (B)</p> Signup and view all the answers

Which of the following best describes enterprise systems?

<p>Intended to streamline operations across the entire organization. (B)</p> Signup and view all the answers

What role does dialog management play in a DSS?

<p>It facilitates user interaction with the DSS. (D)</p> Signup and view all the answers

What does rule induction focus on in the context of data mining?

<p>The extraction of if-then rules based on statistical significance. (B)</p> Signup and view all the answers

Which technique is primarily used for predicting customer churn?

<p>Nearest neighbor classification (D)</p> Signup and view all the answers

Which use of data mining aims to determine the products commonly bought together?

<p>Market basket analysis (A)</p> Signup and view all the answers

In the context of data mining, what is genetic algorithms primarily based on?

<p>Concepts of genetic combination, mutation, and natural selection. (D)</p> Signup and view all the answers

What is a key purpose of direct marketing in data mining?

<p>To identify which prospects yield the highest response rate. (D)</p> Signup and view all the answers

How does customer retention in data mining typically occur?

<p>Through segmentation of customers based on their behaviors and lifetime value. (C)</p> Signup and view all the answers

What function does a Group Support System (GSS) serve?

<p>To enhance collaborative efforts during meetings. (D)</p> Signup and view all the answers

What is the main focus of payment or default analysis?

<p>To identify specific patterns predicting payment defaults. (A)</p> Signup and view all the answers

What is primarily supported by the Group Systems GSS in a typical meeting room setup?

<p>Simultaneous anonymous idea generation (C)</p> Signup and view all the answers

Which component of Geographic Information Systems is regarded as the most critical?

<p>Data that is spatially referenced (B)</p> Signup and view all the answers

What has been the recent focus of research in Group Systems beyond traditional group sessions?

<p>Supporting remote and virtual team collaborations (B)</p> Signup and view all the answers

Which of the following components is NOT considered a part of the GIS framework?

<p>Crisis communication protocols (B)</p> Signup and view all the answers

In what way have GIS technologies changed since their introduction in the 1990s?

<p>Enhanced desktop computing abilities integrating geographic data (D)</p> Signup and view all the answers

Which aspect is crucial for a successful Geographic Information System to function effectively?

<p>A well-designed plan and specific business rules (B)</p> Signup and view all the answers

What is a primary advantage of having a large public screen in a Group Systems GSS meeting?

<p>To facilitate common viewing of information (D)</p> Signup and view all the answers

What role do people play in the functionality of GIS technology?

<p>They manage systems and develop application plans. (C)</p> Signup and view all the answers

What key benefit do Information Systems personnel gain from integrating internal and external data?

<p>Insights into cost and quality issues for geographic data (B)</p> Signup and view all the answers

Which statement best describes the evolution of Executive Information Systems (EISs)?

<p>EISs' user base has expanded from top executives to include all management levels. (D)</p> Signup and view all the answers

What aspect of geographic analysis does NOT align with its capabilities?

<p>Forecasting financial trends based on demographic data (A)</p> Signup and view all the answers

Which of the following is a primary ongoing development in geographic technologies?

<p>3D and dynamic modeling for simulating movement (D)</p> Signup and view all the answers

What has largely replaced the term Executive Information Systems in many contexts?

<p>Performance Management Software (A)</p> Signup and view all the answers

In what way do spatial technologies connect with wireless capabilities?

<p>To facilitate the real-time deployment of assets (C)</p> Signup and view all the answers

Which type of data is commonly integrated into successful Executive Information Systems?

<p>Qualitative data such as competitive insights and assessments (C)</p> Signup and view all the answers

Which question is least likely to be answered by geographic analysis?

<p>What marketing strategy will maximize profits? (A)</p> Signup and view all the answers

What is the primary concern of Knowledge Management (KM)?

<p>Implementing behavior changes to reflect new knowledge (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of a Knowledge Management System (KMS)?

<p>Minimal user input required (C)</p> Signup and view all the answers

What is the main goal of a Knowledge Management System?

<p>To disseminate knowledge throughout the firm (A)</p> Signup and view all the answers

In a Communities of Practice (COP) KMS, who is responsible for validating the knowledge?

<p>Members of the community themselves (A)</p> Signup and view all the answers

What type of KMS initiative was developed for the Corporate KMS within the Pharmaceutical Firm?

<p>A company-wide KMS supporting multiple communities of practice (D)</p> Signup and view all the answers

Which tool is NOT among the three most commonly used in the Corporate KMS?

<p>Project management tool (A)</p> Signup and view all the answers

What principle describes the expectation of benefits exceeding costs in Knowledge Management?

<p>Value proposition framework (B)</p> Signup and view all the answers

What was the primary mission of the Field Sales KMS team?

<p>To create and structure relevant KMS content (D)</p> Signup and view all the answers

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