Data Mining and Decision Support Systems Quiz
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Questions and Answers

What distinguishes managerial support systems from enterprise systems?

  • Enterprise systems are created to support only tactical decision-making.
  • Enterprise systems are designed to provide detailed analytics for specific managers.
  • Managerial support systems are specifically designed to assist an individual manager or a small group. (correct)
  • Managerial support systems are used by all employees of an organization.

    • Which component is NOT a primary part of a decision support system (DSS)?

  • Data visualization (correct)
  • Data management
  • Dialog management interface
  • Model management

    • Which software is commonly associated with data mining?

  • PowerPoint
  • Google Analytics
  • Oracle Data Mining (correct)
  • Microsoft Excel

    • Which of the following statements is TRUE regarding decision trees in data mining?

    <p>Decision trees visualize sets of decisions leading to various outcomes.</p> Signup and view all the answers

    What is the primary purpose of a DSS generator?

    <p>To provide capabilities to build specific DSS applications quickly.</p> Signup and view all the answers

    Which term describes the process of discovering patterns from large datasets?

    <p>Data mining</p> Signup and view all the answers

    Which of the following best describes enterprise systems?

    <p>Intended to streamline operations across the entire organization.</p> Signup and view all the answers

    What role does dialog management play in a DSS?

    <p>It facilitates user interaction with the DSS.</p> Signup and view all the answers

    What does rule induction focus on in the context of data mining?

    <p>The extraction of if-then rules based on statistical significance.</p> Signup and view all the answers

    Which technique is primarily used for predicting customer churn?

    <p>Nearest neighbor classification</p> Signup and view all the answers

    Which use of data mining aims to determine the products commonly bought together?

    <p>Market basket analysis</p> Signup and view all the answers

    In the context of data mining, what is genetic algorithms primarily based on?

    <p>Concepts of genetic combination, mutation, and natural selection.</p> Signup and view all the answers

    What is a key purpose of direct marketing in data mining?

    <p>To identify which prospects yield the highest response rate.</p> Signup and view all the answers

    How does customer retention in data mining typically occur?

    <p>Through segmentation of customers based on their behaviors and lifetime value.</p> Signup and view all the answers

    What function does a Group Support System (GSS) serve?

    <p>To enhance collaborative efforts during meetings.</p> Signup and view all the answers

    What is the main focus of payment or default analysis?

    <p>To identify specific patterns predicting payment defaults.</p> Signup and view all the answers

    What is primarily supported by the Group Systems GSS in a typical meeting room setup?

    <p>Simultaneous anonymous idea generation</p> Signup and view all the answers

    Which component of Geographic Information Systems is regarded as the most critical?

    <p>Data that is spatially referenced</p> Signup and view all the answers

    What has been the recent focus of research in Group Systems beyond traditional group sessions?

    <p>Supporting remote and virtual team collaborations</p> Signup and view all the answers

    Which of the following components is NOT considered a part of the GIS framework?

    <p>Crisis communication protocols</p> Signup and view all the answers

    In what way have GIS technologies changed since their introduction in the 1990s?

    <p>Enhanced desktop computing abilities integrating geographic data</p> Signup and view all the answers

    Which aspect is crucial for a successful Geographic Information System to function effectively?

    <p>A well-designed plan and specific business rules</p> Signup and view all the answers

    What is a primary advantage of having a large public screen in a Group Systems GSS meeting?

    <p>To facilitate common viewing of information</p> Signup and view all the answers

    What role do people play in the functionality of GIS technology?

    <p>They manage systems and develop application plans.</p> Signup and view all the answers

    What key benefit do Information Systems personnel gain from integrating internal and external data?

    <p>Insights into cost and quality issues for geographic data</p> Signup and view all the answers

    Which statement best describes the evolution of Executive Information Systems (EISs)?

    <p>EISs' user base has expanded from top executives to include all management levels.</p> Signup and view all the answers

    What aspect of geographic analysis does NOT align with its capabilities?

    <p>Forecasting financial trends based on demographic data</p> Signup and view all the answers

    Which of the following is a primary ongoing development in geographic technologies?

    <p>3D and dynamic modeling for simulating movement</p> Signup and view all the answers

    What has largely replaced the term Executive Information Systems in many contexts?

    <p>Performance Management Software</p> Signup and view all the answers

    In what way do spatial technologies connect with wireless capabilities?

    <p>To facilitate the real-time deployment of assets</p> Signup and view all the answers

    Which type of data is commonly integrated into successful Executive Information Systems?

    <p>Qualitative data such as competitive insights and assessments</p> Signup and view all the answers

    Which question is least likely to be answered by geographic analysis?

    <p>What marketing strategy will maximize profits?</p> Signup and view all the answers

    What is the primary concern of Knowledge Management (KM)?

    <p>Implementing behavior changes to reflect new knowledge</p> Signup and view all the answers

    Which of the following is NOT a characteristic of a Knowledge Management System (KMS)?

    <p>Minimal user input required</p> Signup and view all the answers

    What is the main goal of a Knowledge Management System?

    <p>To disseminate knowledge throughout the firm</p> Signup and view all the answers

    In a Communities of Practice (COP) KMS, who is responsible for validating the knowledge?

    <p>Members of the community themselves</p> Signup and view all the answers

    What type of KMS initiative was developed for the Corporate KMS within the Pharmaceutical Firm?

    <p>A company-wide KMS supporting multiple communities of practice</p> Signup and view all the answers

    Which tool is NOT among the three most commonly used in the Corporate KMS?

    <p>Project management tool</p> Signup and view all the answers

    What principle describes the expectation of benefits exceeding costs in Knowledge Management?

    <p>Value proposition framework</p> Signup and view all the answers

    What was the primary mission of the Field Sales KMS team?

    <p>To create and structure relevant KMS content</p> Signup and view all the answers

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