Data Mining: Addressing Data Quality Issues

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Questions and Answers

Consider a dataset containing customer purchase information. Which preprocessing technique would be most effective in reducing the impact of minor variations in product names (e.g., 'Laptop' vs. 'laptop') on association rule mining?

  • Sampling
  • Aggregation
  • Normalization (correct)
  • Discretization

In a sensor network monitoring environmental conditions, some sensors occasionally transmit erroneous negative temperature readings during brief hardware glitches. Which data preprocessing technique is most appropriate to address this specific type of noise?

  • Aggregation
  • Dimensionality Reduction
  • Discretization
  • Outlier Removal (correct)

A hospital database contains patient records, including age, but some patients chose not to disclose their age. To avoid skewing analyses, which method is most appropriate for handling these missing values?

  • Estimating missing ages based on other patient characteristics using a regression model. (correct)
  • Replacing all missing ages with a predetermined constant value, such as zero.
  • Elimination of all records with missing age values.
  • Replacing all missing ages with the average age of all patients.

Two datasets, one containing customer transaction history and another containing customer demographic information from different sources, are merged. Tax ID appears in both. What is the most appropriate data preprocessing technique to ensure each customer is represented only once in the combined dataset?

<p>Elimination of duplicate customer records based on Tax ID (A)</p> Signup and view all the answers

You are analyzing sales data for a national retail chain. Instead of analyzing daily sales for each store, you decide to aggregate the data to monthly sales at the regional level. What is the primary benefit of this aggregation?

<p>It reduces noise and variability in the data, providing a more stable overall trend. (B)</p> Signup and view all the answers

In a large dataset of social media posts, you want to analyze the sentiment towards a particular brand. Due to computational limitations, you cannot process the entire dataset. Which sampling method would be most appropriate to ensure that the subset accurately reflects the sentiment distribution in the entire dataset?

<p>Stratified sampling based on user demographics (A)</p> Signup and view all the answers

A dataset contains hundreds of features related to gene expression levels. Many of these features are highly correlated. Which dimensionality reduction technique would be most effective in reducing the number of features while preserving most of the variance in the data?

<p>Principal Component Analysis (PCA) (A)</p> Signup and view all the answers

Consider a dataset with customer purchase history. Instead of using individual product prices, you want to create a new feature representing the price range category (e.g., low, medium, high). Which preprocessing technique is most appropriate for this transformation?

<p>Discretization (C)</p> Signup and view all the answers

A dataset contains income values that range from $20,000 to $1,000,000. To reduce the skewness caused by high-income earners and make the data more suitable for linear regression, which attribute transformation technique would be most effective?

<p>Logarithmic transformation (C)</p> Signup and view all the answers

You want to compare the similarity between customer profiles based on their movie preferences. The dataset contains binary data indicating whether a customer has watched a particular movie (1) or not (0). Which similarity measure is most appropriate for this type of data?

<p>Jaccard coefficient (C)</p> Signup and view all the answers

A dataset contains customer reviews with varying lengths. What is the appropriate preprocessing technique to ensure reviews are similar in length before applying a text mining technique?

<p>Normalization (C)</p> Signup and view all the answers

A dataset contains temperature readings in both Celsius and Fahrenheit. What is the appropriate preprocessing technique to make the readings comparable?

<p>Normalization (B)</p> Signup and view all the answers

A database contains purchase history. Some clients have not agreed to share their information. What is the appropriate preprocessing technique to handle this issue?

<p>Both A and B are appropriate. (D)</p> Signup and view all the answers

When combining a database of Tax records with a database of PAN card records, there can be duplicates. What is the appropriate method to address this issue?

<p>Cleaning (D)</p> Signup and view all the answers

Instead of tracking individual town sales, you look at district-level sales. What kind of preprocessing is this?

<p>Aggregation (D)</p> Signup and view all the answers

When analyzing social media posts, you take a portion of the data and use that to predict overall trends. What is this called?

<p>Sampling (C)</p> Signup and view all the answers

You have a lot of symptoms to explore when diagnosing a patient. Instead of paying attention to all of them, you should focus on only a few. What is this called?

<p>Dimensionality Reduction (D)</p> Signup and view all the answers

You are analyzing age. Instead of tracking age precisely, you use bins of 10-20, 20-30, etc. What is this called?

<p>Discretization (C)</p> Signup and view all the answers

You are analyzing values that are 10^20. To make them easier to analyze, you switch to log scale. What is this called?

<p>Attribute Transformation (B)</p> Signup and view all the answers

You want to find the straight-line distance between two points. What is this called?

<p>Euclidean Distance (C)</p> Signup and view all the answers

What preprocessing step addresses the issue of 'garbage in, garbage out'?

<p>Data cleaning (D)</p> Signup and view all the answers

Why is preprocessing considered both a technical skill and an art?

<p>It combines technical tools with domain expertise and creative problem-solving. (A)</p> Signup and view all the answers

What guides the choice of preprocessing techniques?

<p>Data characteristics and domain expertise (A)</p> Signup and view all the answers

Which action is not a direct goal of data preprocessing?

<p>Automating algorithm selection (C)</p> Signup and view all the answers

What distinguishes outliers from noise?

<p>Outliers are data points significantly different from the rest, while noise is distortion or unwanted components in the data. (C)</p> Signup and view all the answers

Why is it important to handle missing values during preprocessing?

<p>Missing values can lead to biased or inaccurate results if not properly addressed. (B)</p> Signup and view all the answers

What is the primary risk of not addressing data duplication before data mining?

<p>It can skew results by over-representing duplicated entities. (A)</p> Signup and view all the answers

Which of the following is NOT a typical reason for performing data aggregation?

<p>To increase the level of detail in the data (C)</p> Signup and view all the answers

Why is choosing an appropriate sample size crucial in data sampling?

<p>A sample that is too small may not be representative of the entire dataset. (A)</p> Signup and view all the answers

What is the main goal of dimensionality reduction techniques?

<p>To simplify modeling and reduce processing time (A)</p> Signup and view all the answers

How does feature extraction differ from feature subset selection?

<p>Feature extraction transforms existing features into new ones, while feature subset selection chooses a subset of existing features. (A)</p> Signup and view all the answers

What is a potential drawback of discretizing continuous variables?

<p>It can lead to information loss by grouping values into intervals. (C)</p> Signup and view all the answers

Why might you apply a logarithmic transformation to an attribute?

<p>To reduce skewness and make the data more suitable for linear models (A)</p> Signup and view all the answers

When should you use the Jaccard coefficient instead of Euclidean distance?

<p>When dealing with binary data or sets of attributes (D)</p> Signup and view all the answers

What is the purpose of normalization or standardization?

<p>To scale data to a common range and improve comparability (A)</p> Signup and view all the answers

Which preprocessing technique is most effective for handling variations like 'USA,' 'U.S.A.,' and 'United States of America'?

<p>Text Normalization (D)</p> Signup and view all the answers

Which approach is least effective for dealing with outliers?

<p>Data Obfuscation (A)</p> Signup and view all the answers

Flashcards

Noise

Distortions or unwanted components in data, like static on a phone line.

Outliers

Data points significantly different from the rest, potentially skewing algorithms.

Missing Values

Gaps in the dataset where information is unavailable or not applicable.

Duplication

Redundant data entries, often from merging different data sources.

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Aggregation

Combining multiple data points into a single, representative value.

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Sampling

Selecting a representative subset of data for analysis.

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Dimensionality Reduction

Reducing the number of attributes considered in a dataset.

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Feature Subset Selection

Choosing a subset of the original features in a dataset.

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Feature Extraction/Creation

Creating new features by combining existing ones.

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Discretization

Converting continuous values into discrete intervals or bins.

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Attribute Transformation

Modifying attribute values, such as scaling or logarithmic transformations.

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Principal Component Analysis (PCA)

Finding a new angled axis the principal component that retains the maximum amount of information when you project your data onto it.

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Euclidean Distance

Measuring the straight-line distance between two points.

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Cosine Similarity

Measure the angle between two vectors.

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Jaccard Coefficient

The number of matching attributes divided by the total number of attributes.

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Study Notes

  • Before data mining, data quality is crucial to avoid misleading results "garbage in, garbage out".

Common Data Quality Issues

  • Noise: Distortions in data that obscure the true signal.
  • Outliers: Data points significantly different from others, skewing algorithms.
  • Missing values: Gaps in the dataset due to uncollected or irrelevant information.
  • Duplication: Redundant data entries from merging different sources.

Addressing Data Quality Issues

  • Missing Values, solutions include eliminating the incomplete records or estimating missing values by calculated estimation or probabilistic weighting.
  • Duplications need careful data cleaning practices to identifies and removes redundant entries.

Why Preprocess Matters

  • Data mining algorithms extract only what's present; errors impact results.
  • Preprocessing improves data quality, informativeness, and computational load.

Preprocessing Techniques

  • Aggregation: Combining data points into a representative value, reducing noise and providing a stable dataset.
  • Sampling: Selecting a representative subset of data, needing careful sample size.
  • Different sampling methods: simple random, stratified, bucket sampling.
  • Dimensionality Reduction: Selecting most important attributes for efficiency.
    • Subset Selection: Choosing a subset of existing features.
    • Feature Extraction/Creation: Combining existing attributes.
    • PCA (Principal Component Analysis): Finds a principal component to retain maximum information and reduce dimensionality.
  • Discretization: Converting continuous values into discrete bins.
  • Attribute Transformation: Scaling or adjusting attributes.
  • Normalization/Standardization: Adjusting values to a common scale.

Defining Similarity/Dissimilarity

  • Before mining algorithms, measure how similar or different data items are.

  • Continuous Data: Use Euclidean distance.

  • Nominal Data: Use Mode.

  • Binary Data: Use Jaccard coefficient or cosine similarity.

  • Correlation: Measures linear relationship between data.

  • Preprocessing is vital for clean, informative, and efficient data.

  • Preprocessing maximizes the effectiveness of data mining algorithms.

  • Preprocessing requires technical skill combined with domain expertise.

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