Data-driven Management in Marketing

Revenue - Costs = Profit

Overall Equipment Effectiveness

<p>Availability, Performance, and Quality</p> Signup and view all the answers

<p>Material Requirements Planning</p> Signup and view all the answers

<p>Data Analysis Expressions (DAX)</p> Signup and view all the answers

<p>Non-Relational Databases (NoSQL) (B)</p> Signup and view all the answers

<p>Extract, Transform, and Load</p> Signup and view all the answers

<p>Textual data (D)</p> Signup and view all the answers

Management focused on making decisions based on data.

A software application that combines different business processes into a single, integrated system.

The process of creating and presenting data-driven information in a clear and concise way to inform decision-making.

A type of artificial intelligence allowing computers to 'learn' from data without explicit programming.

A marketing strategy that focuses on attracting customers by giving them valuable content.

The process of optimizing a website to be found by search engines like Google.

Paying for advertising placement on search engine results pages.

The process of attracting customers through digital channels like social media, email, and online advertising.

A visual representation of the stages customers go through from initial interest to purchase.

Software that helps businesses manage customer interactions and relationships.

A detailed list of the components that make up a product.

A specific location in a production process where a particular operation takes place.

A document that specifies the steps and sequence of operations in a production process.

A specific instruction for a production run, defining what to produce, when, and how much.

A system that calculates the materials and components needed for a specific production plan.

Software designed to manage and control the movement and storage of goods in a warehouse.

The process of ensuring that products meet quality standards.

A production strategy that aims to produce goods only when they are needed, minimizing stock levels.

A measure of the production output achieved per unit of input.

The rate at which goods are produced over a specified time period.

The total time machines or production lines are not operational.

The total cost of producing a single unit.

Measures the overall effectiveness of a production process by considering availability, performance, and quality.

The department responsible for purchasing goods and services for a company.

Goods and services that are directly used to create a finished product.

Goods and services that support the company's operations but are not directly incorporated into the product.

A document that formally requests information from potential suppliers about their ability to provide goods or services.

A document that requests price quotes from potential suppliers for specific goods or services.

A document that formally orders goods or services from a supplier.

An agreement between a buyer and supplier that guarantees multiple orders over a longer period with fixed terms.

A contract that defines the quality of service or performance expected from a supplier.

A measure of how often inventory is sold and replaced over a specific period. Higher turnover means less capital tied up in stock.

The total cost a company pays to maintain inventory in storage, including warehousing, insurance, rent, and any unsold goods.

The number or percentage of orders a company cannot fulfill due to insufficient stock.

The time it takes to receive goods and store them in their designated location in a warehouse.

A set of official documents summarizing a company's financial performance and position.

A snapshot of a company's assets and liabilities at a specific point in time.

A summary of a company's revenue, expenses, and profit or loss over a specific period.

A document that explains the details behind the numbers presented in the financial statements.

A document that provides information on a company's social impact and responsibility.

The amount of liquid assets a company has available to cover its short-term liabilities.

A measure of a company's ability to pay off its short-term liabilities with its current assets.

A measure of a company's ability to meet short-term liabilities using its most liquid assets.

A measure of the proportion of a company's assets that are financed through debt.

The profit remaining after subtracting the cost of goods sold from revenue.

The profit that remains after subtracting all expenses from revenue.

A measure of a company's profit as a percentage of the combined total worth of all ownership interests.

A measure that includes both equity and debt in its calculation.

The net amount of cash moving in and out of a business, reflecting its ability to generate liquid funds.

A financial metric that shows a company's operating performance by measuring earnings before accounting for financing costs, tax impacts, and non-cash expenses.

The process of finding and hiring new employees.

The management of employee contracts, including terms and conditions.

The defined processes and procedures for various HR tasks, such as onboarding, performance reviews, or leave requests.

Keeping track of company assets, such as laptops, phones, or equipment.

Calculating and processing employee salaries and wages.

Managing employee schedules, absences, and time tracking.

Evaluating employee performance and providing feedback.

A visual representation of the structure of a company, showing reporting lines and key roles.