Data Collection Methods Quiz: Ethics and Considerations

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Questions and Answers

Which of the following is NOT a factor affecting data collection according to the text?

Use of language

Timing

Bias

Sample size (correct)

What does the text state about the cost of data collection?

The cost is always affordable regardless of the data collection method

The cost is only a factor for printing questionnaires, not for paying data collectors

The cost is not a factor to consider

The cost must be taken into account, as it may be more than can be afforded (correct)

Which of the following is a potential source of bias during data collection?

Respondents' level of education

Respondents' gender

Respondents' age

The way questions are asked or information is gathered (correct)

What does the text suggest about the timing of data collection?

The timing of data collection could lead to different results Signup and view all the answers

Which of the following is an ethical consideration in data collection?

Avoiding offensive questions or questions that do not apply to the culture Signup and view all the answers

What does the text state about the use of language in data collection?

The use of language should be tailored to the respondents to gather more appropriate data Signup and view all the answers

What is the primary purpose of using a focus group?

To diagnose potential problems with a new product Signup and view all the answers

Which of the following is NOT a characteristic of a focus group moderator?

Must be an expert on the topic being discussed Signup and view all the answers

What is the main advantage of using focus groups as a data collection method?

They provide in-depth information in a relatively short period of time Signup and view all the answers

How do focus groups differ from laboratory observations?

Focus groups are conducted in natural settings, while laboratory observations are conducted in controlled environments Signup and view all the answers

What is the main purpose of using observation as a data collection method?

To understand what people do, not just what they say they do Signup and view all the answers

Which of the following is NOT a characteristic of homogeneous focus groups?

The group moderator must have expertise in the topic being discussed Signup and view all the answers

Which type of interview is most susceptible to subjective bias or error?

Unstructured interviews Signup and view all the answers

In a structured interview, what is the characteristic of how the questions are presented?

The questions are predetermined and follow a well-defined pattern. Signup and view all the answers

What is the primary purpose of qualitative interviews?

To gain an understanding of another person's perspective and inner world. Signup and view all the answers

Which type of interview is characterized by having a format or a few predetermined questions, while allowing new ideas to be brought up during the interview?

Semi-structured interviews Signup and view all the answers

What is one advantage of telephone interviews compared to mail surveys or personal interviews?

Frequent callbacks can be made with little expense if no one is home. Signup and view all the answers

Which type of interview is better suited for collecting sensitive data from respondents?

Telephone interviews Signup and view all the answers

What is the primary purpose of a focus group?

To facilitate a discussion and collect qualitative data from a small group Signup and view all the answers

What is the role of the moderator in a focus group?

To lead the group discussion and keep participants focused on the topic Signup and view all the answers

How are participants selected for a focus group?

They are purposively selected based on their ability to provide relevant information Signup and view all the answers

What is the typical size of a focus group?

6 to 12 participants Signup and view all the answers

Which of the following statements about focus groups is incorrect?

Focus groups are used to gather statistical data from a large sample Signup and view all the answers

Which of the following is NOT a characteristic of an aptitude test?

Serves as a measure of intelligence Signup and view all the answers

Which of the following personality inventories is used to determine an individual's introversion or extroversion?

The Myers-Briggs Type Indicator Signup and view all the answers

What is the purpose of using concept scales in a survey?

To measure a single subject or concept Signup and view all the answers

Which of the following is the LEAST desirable outcome when designing a survey?

Answering the research questions Signup and view all the answers

Which of the following is the recommended approach for organizing survey questions?

From easy to difficult Signup and view all the answers

What is the purpose of using response scales in a survey?

To assign an answer to a single question Signup and view all the answers

Study Notes

Factors Affecting Data Collection

Cost of data collection is a significant factor
Timing of data collection is important, as it can impact the accuracy and relevance of the data

Sources of Bias

Potential sources of bias during data collection include interviewer bias and language bias

Focus Groups

Primary purpose of using a focus group is to gather qualitative data through group discussions
Characteristics of a focus group moderator include neutrality, active listening, and guiding the discussion
Main advantage of using focus groups is that they allow for in-depth and spontaneous discussion
Focus groups differ from laboratory observations in that they involve group discussions rather than individual behavior
Homogeneous focus groups consist of participants with similar characteristics

Interviews

Structured interviews involve presenting questions in a standardized and predetermined format
Primary purpose of qualitative interviews is to gather in-depth and detailed information
Semi-structured interviews involve having a format or a few predetermined questions, while allowing new ideas to be brought up during the interview
Telephone interviews are advantageous in terms of cost and response rate, compared to mail surveys or personal interviews
In-depth interviews are better suited for collecting sensitive data from respondents

Focus Group Moderation

Role of the moderator is to guide the discussion, ensure active participation, and maintain neutrality
Participants are selected based on specific criteria, such as demographics or experiences
Typical size of a focus group is 6-12 participants

Survey Design

Concept scales are used to measure complex concepts or attitudes
Least desirable outcome when designing a survey is respondent fatigue
Recommended approach for organizing survey questions is to start with general questions and move to specific ones
Purpose of using response scales is to quantify respondent attitudes or opinions

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Test your knowledge on ethics and considerations in data collection, including avoiding cultural offenses, ethical use of collected data, cost considerations, and time management during data collection.

Data Collection Ethics and Considerations Quiz

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