29 Questions
Which of the following is NOT a factor affecting data collection according to the text?
Sample size
What does the text state about the cost of data collection?
The cost must be taken into account, as it may be more than can be afforded
Which of the following is a potential source of bias during data collection?
The way questions are asked or information is gathered
What does the text suggest about the timing of data collection?
The timing of data collection could lead to different results
Which of the following is an ethical consideration in data collection?
Avoiding offensive questions or questions that do not apply to the culture
What does the text state about the use of language in data collection?
The use of language should be tailored to the respondents to gather more appropriate data
What is the primary purpose of using a focus group?
To diagnose potential problems with a new product
Which of the following is NOT a characteristic of a focus group moderator?
Must be an expert on the topic being discussed
What is the main advantage of using focus groups as a data collection method?
They provide in-depth information in a relatively short period of time
How do focus groups differ from laboratory observations?
Focus groups are conducted in natural settings, while laboratory observations are conducted in controlled environments
What is the main purpose of using observation as a data collection method?
To understand what people do, not just what they say they do
Which of the following is NOT a characteristic of homogeneous focus groups?
The group moderator must have expertise in the topic being discussed
Which type of interview is most susceptible to subjective bias or error?
Unstructured interviews
In a structured interview, what is the characteristic of how the questions are presented?
The questions are predetermined and follow a well-defined pattern.
What is the primary purpose of qualitative interviews?
To gain an understanding of another person's perspective and inner world.
Which type of interview is characterized by having a format or a few predetermined questions, while allowing new ideas to be brought up during the interview?
Semi-structured interviews
What is one advantage of telephone interviews compared to mail surveys or personal interviews?
Frequent callbacks can be made with little expense if no one is home.
Which type of interview is better suited for collecting sensitive data from respondents?
Telephone interviews
What is the primary purpose of a focus group?
To facilitate a discussion and collect qualitative data from a small group
What is the role of the moderator in a focus group?
To lead the group discussion and keep participants focused on the topic
How are participants selected for a focus group?
They are purposively selected based on their ability to provide relevant information
What is the typical size of a focus group?
6 to 12 participants
Which of the following statements about focus groups is incorrect?
Focus groups are used to gather statistical data from a large sample
Which of the following is NOT a characteristic of an aptitude test?
Serves as a measure of intelligence
Which of the following personality inventories is used to determine an individual's introversion or extroversion?
The Myers-Briggs Type Indicator
What is the purpose of using concept scales in a survey?
To measure a single subject or concept
Which of the following is the LEAST desirable outcome when designing a survey?
Answering the research questions
Which of the following is the recommended approach for organizing survey questions?
From easy to difficult
What is the purpose of using response scales in a survey?
To assign an answer to a single question
Test your knowledge on ethics and considerations in data collection, including avoiding cultural offenses, ethical use of collected data, cost considerations, and time management during data collection.
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