Data analytics lifecycle, clustering, and K-means

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Questions and Answers

Which of the following is NOT typically considered a key characteristic of big data?

  • Veracity: The uncertainty of data.
  • Volume: The amount of data generated.
  • Variety: Different forms of data.
  • Validity: Accessibility and ease of interpreting data. (correct)

In the context of data science, what is the significance of a typical analytical architecture?

  • It standardizes the format in which data is visualized.
  • It ensures compliance with data privacy regulations.
  • It provides a blueprint for how data is acquired, processed, stored, and analyzed. (correct)
  • It dictates the programming languages to be used in data analysis.

Which skill is LEAST relevant for a data scientist in the new data ecosystem?

  • Proficiency in statistical analysis.
  • Ability to communicate complex findings.
  • Expertise in data visualization.
  • Advanced knowledge of legacy systems. (correct)

What is the primary purpose of using R to 'look at data' in the early stages of a data analytics project?

<p>To understand the data's structure, quality, and potential insights. (D)</p> Signup and view all the answers

When performing basic R operations on vectors, which operation would be most appropriate for normalizing data to a 0 to 1 scale?

<p>Subtracting the minimum value and dividing by the range. (D)</p> Signup and view all the answers

In data analytics, what distinguishes data exploration from data presentation?

<p>Data exploration is about discovering patterns and insights, while data presentation communicates findings to an audience. (C)</p> Signup and view all the answers

In K-means clustering, what does the 'K' refer to?

<p>Number of clusters - The pre-defined number of clusters to be identified in the data. (B)</p> Signup and view all the answers

Why is evaluating a model an important step in advanced analytics?

<p>To validate the model's performance and reliability on unseen data. (C)</p> Signup and view all the answers

What is Lift in the context of association rules?

<p>The ratio of the confidence of a rule to the expected confidence. (C)</p> Signup and view all the answers

In the context of 'putting it all together' in an analytics project, what is the significance of operationalizing an analytics project?

<p>It aims to integrate the analytical model into a business process for ongoing use. (B)</p> Signup and view all the answers

Flashcards

Big Data Definition

Big data is defined by its characteristics (volume, velocity, variety, veracity) and the considerations needed for processing it.

Data Analytics Lifecycle

A structured method to plan, execute, and manage data-driven projects.

What is R?

R is a programming language and environment widely used for statistical computing, data analysis, and visualization.

K-Means Clustering

A data mining technique to identify groups of similar data points.

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Association Rules

Used to show relationships between items, based on the combinations of items that people purchase in a transaction.

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Lift

Ratio of the confidence of a rule to the expected confidence. Measures how much better a predictive model is than just random chance.

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Linear Regression

Predicts a continuous target variable based on one or more predictor variables.

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Logistic Regression

Predicts a categorical target variable based on one or more predictor variables.

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Hadoop

A distributed storage and processing system for large datasets.

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Hive

A data warehouse system built on top of Hadoop for querying and analyzing large datasets using SQL-like queries.

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Study Notes

  • Big data characteristics and considerations aid in defining the four main types of data structures
  • Business drivers for analytics and a typical analytical architecture create new opportunities for analytics
  • Skills are needed in the new data ecosystem by data scientists and industry analytics
  • Data analytics lifecycle defines key roles for a successful analytics project
  • R is used to look at data and remember five things about it
  • The R Graphical User Interface helps to get data into R and get data out of R through external sources
  • Basic R operations on vectors, descriptive statistics, generic functions help with data analysis and exploration
  • Establish multiple pairwise relationships between variables by plotting high-volume data and analyzing a single variable over time to explore and present the data
  • The data analytics lifecycle, clustering, and K-means clustering are applied in an online retailer
  • Diagnostics model evaluation contains association rules, lift and leverage, and computing confidence and lift
  • Diagnostics include regression, linear regression, and logistic regression for visualizing the model.
  • Operationalizing an analytics project aids in Deliverables
  • Data visualization techniques can be put together for The Endgame
  • Features of Hadoop, Hadoop functions, & HDFS are introductions to data
  • Hadoop can be defined as an eco-system
  • Hive has a specific installation strategy
  • Zookeeper also has a specific installation strategy
  • The functions, strengths, and weaknesses of MapReduce are important concepts
  • Pig architecture, properties, application flow, and data types need to be understood
  • Pig has a specific installation process
  • Running scripts are important to its functionality

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