Data Analytics Key Concepts

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Questions and Answers

What kind of qualitative data represents labels or names without inherent numerical meaning?

  • Ordinal Data
  • Ratio Data
  • Continuous Data
  • Nominal Data (correct)

Besides preventing issues and minimizing financial losses, what can data analytics help businesses to achieve by analyzing historical trends and anomalies?

  • Customer Insight
  • Strategic Planning
  • Risk Management (correct)
  • Process Optimization

What primary organizational benefit results from data analytics identifying operational inefficiencies?

  • Process Optimization (correct)
  • Strategic Planning
  • Customer Insight
  • Risk Management

Beyond personalized marketing, what is another key benefit data analytics offers to businesses?

<p>Customer Insight (D)</p> Signup and view all the answers

Which of the following is generally NOT considered a standard data collection method in data analytics?

<p>Coin Tossing (C)</p> Signup and view all the answers

What preprocessing technique transforms continuous numerical data into discrete categories?

<p>Data Discretization (A)</p> Signup and view all the answers

Why is clarifying project objectives a crucial first step in data collection?

<p>To identify relevant data and methods for analysis (B)</p> Signup and view all the answers

Which statistical measure describes the difference between the maximum and minimum values in a dataset?

<p>Range (A)</p> Signup and view all the answers

Which statistic reflects the average of the squared differences from the mean in a dataset?

<p>Variance (B)</p> Signup and view all the answers

Which measure identifies the most frequently occurring value within a dataset?

<p>Mode (D)</p> Signup and view all the answers

Which measure is calculated as the square root of the variance?

<p>Standard Deviation (B)</p> Signup and view all the answers

What term describes a data point that is significantly different from other values in a dataset?

<p>Outlier (D)</p> Signup and view all the answers

What type of data analysis focuses on examining the relationship between two variables?

<p>Bivariate Analysis (D)</p> Signup and view all the answers

What core principle does GDPR primarily address?

<p>Privacy and protection of personal data (C)</p> Signup and view all the answers

What is the MAIN goal of data cleaning processes?

<p>To ensure quality and remove errors or inconsistencies (A)</p> Signup and view all the answers

Consider the following statements: Statement 1: Data Analytics refers to the science of analyzing raw data to make conclusions about information. Statement 2: Data Analytics helps businesses to optimize their performance and minimize their profits. Which of the statements is true?

<p>Both statements are true. (D)</p> Signup and view all the answers

Which of the following is NOT an example of Discrete Data?

<p>Cost of a cellphone (D)</p> Signup and view all the answers

Which type of Quantitative Data refers to countable values with no intermediate values??

<p>Discrete Data (B)</p> Signup and view all the answers

Which of the following is NOT an example of Ratio Data?

<p>Temperature in Celsius (C)</p> Signup and view all the answers

In the context of data collection, what does 'validity' refer to?

<p>Whether the data measures what it is supposed to measure (C)</p> Signup and view all the answers

Flashcards

Nominal Data

Qualitative data that uses labels or names without inherent numerical value, such as colors or types of cars.

Data Analytics application

Analyzing past data to identify patterns and anomalies, helping businesses proactively address potential issues and minimize financial losses.

Data Analytics and Operations

Enhancing operations by pinpointing inefficiencies, cutting costs, improving performance, and boosting customer satisfaction through data insights.

Data Analytics for Marketing

Using data analysis to create customized marketing and customer experiences, boosting both customer engagement and business profits.

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Uncommon Data Collection Method

Coin Tossing is not typically used as a valid method for collecting data. Focus on real events.

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Data Discretization

A step in preprocessing that involves transforming continuous data into discrete categories or bins.

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Project Objectives Definition importance

Defining the project's goals ensures the collection of relevant data and the use of appropriate analytical methods.

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Range

The measure that describes the difference between the highest and lowest values in a dataset.

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Variance

A statistic that measures the average of the squared differences from the mean.

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Mode

The value that appears most frequently in a dataset.

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Standard Deviation

The square root of the variance, indicating the amount of variation in a dataset.

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Outlier

An extreme value in a dataset that differs significantly from other data points.

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Bivariate Analysis

Analysis that examines the relationship between two variables.

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GDPR focus

Focuses on protecting personal information and privacy.

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Data Cleaning Purpose

To improve data quality by correcting or removing errors and inconsistencies.

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Outlier Detection

Identifying and removing data points that deviate significantly from the norm.

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Removing duplicates

Removing duplicated entries of the dataset.

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Hypothesis Testing

Making an educated guess about what you expect to find in your data.

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Scatterplot

A visual that displays relationships between two numerical variables.

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Predictive Analysis Question

Predictive Analysis is trying to understand "What could happen?"

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Study Notes

  • Nominal data refers to labels or names with no intrinsic value.
  • Data Analytics analyzes historical patterns and anomalies to prevent issues and minimize financial losses for businesses.
  • Data analytics identifies operational inefficiencies, enabling organizations to streamline processes, reduce costs, and enhance overall performance and customer satisfaction.
  • Data analytics allows businesses to deliver personalized marketing and experiences that boost engagement and profitability.
  • Coin tossing is not a common data collection method.
  • Data Discretization is the preprocessing step that involves converting continuous data into categories or bins.
  • Defining the project and objectives before starting data collection is important to identify relevant data and methods for analysis.
  • Range describes the spread between the highest and lowest values.
  • Variance measures the average squared deviation from the mean.
  • Mode indicates the most common value in a dataset.
  • Standard Deviation is the square root of variance.
  • An Outlier is a value in a dataset that is much higher or lower than most of the other values.
  • Bivariate Analysis looks at the relationship between two variables.
  • GDPR mainly focuses on the privacy and protection of personal data.
  • The main purpose of data cleaning is to ensure quality and remove errors or inconsistencies.
  • Statement 1 is true: Data Analytics refers to the science of analyzing raw data to make conclusions about information.
  • Statement 2 is also true: Data Analytics helps businesses to optimize their performance and minimize their profits.
  • Cost of a cellphone is an example of Discrete Data.
  • Discrete Data refers to countable values with no intermediate values.
  • Temperature in Kelvin is not an example of Ratio Data.
  • Validity in data collection refers to whether the data measures what it is supposed to measure.
  • Statement 1 is true: Data Analytics refers to the science of analyzing raw data to make conclusions about information.
  • Statement 2 is also true: Data Analytics helps businesses to optimize their performance and minimize their profits.
  • Outlier Detection is a process of data cleaning by identifying data points that deviate significantly from the norm.
  • Removing Duplicates is a process of data cleaning that eliminates repeated entries that can skew results.
  • Handling Missing Values is a process of data cleaning using techniques such as imputation, interpolation, or deletion.
  • Hypothesis Testing is the process of making an educated guess about what you expect to find in your data.
  • A Scatterplot is best for identifying relationships between two numerical variables.
  • A Pie Chart is used to show proportions of a whole.
  • A Bar Chart is ideal for comparing categories.
  • Predictive Data Analysis tries to answer the question "what could happen?".
  • Time series forecasting is a technique typically used in Predictive data analysis.
  • Predictive data analysis is used to make forecasts or predictions based on historical data.
  • Descriptive data analysis focuses on describing what has already happened.
  • Exploratory analysis is commonly used first before other types of data analysis.
  • The main goal of Exploratory Data Analysis (EDA) is to discover patterns and relationships in data.
  • Recommending the best marketing strategy is an example of Prescriptive Data Analysis.
  • Descriptive Data Analysis typically uses summary statistics and charts.
  • Prescriptive Data Analysis is most useful for making decisions or recommendations.
  • Secondary Data Sources involve data collected by someone else for purposes other than specific research.
  • Government Statistics are examples of Secondary Data.
  • The order of data analysis techniques from basic to advanced is Descriptive → Exploratory → Predictive → Prescriptive.

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