Data Analysis Overview and Techniques

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Questions and Answers

What is the primary method used to visualize total sales by location?

  • Line graph
  • Scatter plot
  • Pie chart
  • Bar chart (correct)

Which data operation is used to find the number of sales by each gender and location?

  • Group by (correct)
  • Sum
  • Merge
  • Filter

Which method is used to extract the day from the sales date?

  • pd.to_datetime(sales['Date']).dt.day (correct)
  • sales['Date'].dt.day
  • pd.to_datetime(sales['Date']).day
  • sales['Day'] = sales['Date'].day

What is the purpose of using the 'unstack' operation on location sales data?

<p>To transform it into a more interpretable format for plotting (A)</p> Signup and view all the answers

Which chart would you use to display the average ratings of each location?

<p>Bar chart (B)</p> Signup and view all the answers

What is the purpose of data analysis?

<p>To systematically evaluate data for decision-making (D)</p> Signup and view all the answers

Which type of analytics explains what has already occurred?

<p>Descriptive analytics (C)</p> Signup and view all the answers

In the data analysis process, what is the primary goal of step 4, Data Preparation?

<p>To clean and organize data for analysis (C)</p> Signup and view all the answers

How would you retrieve rows of sales data where the total exceeds $100?

<p>sales[sales['Total']&gt;100] (A)</p> Signup and view all the answers

Which command would yield the maximum sales total?

<p>sales['Total'].max() (A)</p> Signup and view all the answers

What does the command 'sales.groupby('City').sum()['Total']' do?

<p>Groups sales records by city and sums total sales for each group (D)</p> Signup and view all the answers

Which step follows data visualization in the data analysis process?

<p>Data analysis (A)</p> Signup and view all the answers

Which method is used to find unique payment methods in sales data?

<p>sales['Payment'].unique() (B)</p> Signup and view all the answers

Flashcards

Data Analysis

Using statistical and logical methods to understand and interpret data; it involves inspecting, cleaning, transforming, and modeling data to find useful patterns and support decision-making.

Descriptive Analytics

A type of data analysis that summarizes past data to understand what happened.

Predictive Analytics

A type of data analysis that uses past data to predict future outcomes.

Prescriptive Analytics

A type of data analysis that recommends actions to achieve desired outcomes based on what happened and what is predicted.

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Data Analysis Steps

Understand the problem, analyze requirements, collect, prepare, visualize, analyze, and deploy data.

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Pandas

A Python library for data manipulation and analysis. It can load, manage, and analyze data from CSV files.

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Data Visualization

Creating charts and graphs to represent data in a visual format. Makes patterns and trends easier to identify.

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Data Filtering

Selecting specific data based on certain criteria. This is crucial for isolating relevant information from large datasets.

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Visualizing Sales by Location

Using bar charts to display total sales per location and pie charts to show market share.

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Analyzing Customer Gender by Location

Determining which location has more female or male customers using a stacked bar chart. Explores customer demographics.

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Daily Sales Trend Identification

Analyzing daily sales to pinpoint peak sales periods within a month.

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Branch and Membership Analysis

Comparing branch membership and ratings. Determining best-performing and weakest branches based on memberships and average ratings.

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Customer Spending Analysis

Determining which demographic (female, male) and customer type(member/non-member) spends more.

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Study Notes

Data Analysis Overview

  • Data analysis is a systematic process applying statistical or logical techniques to describe, illustrate, condense, and evaluate data.
  • The goal of data analysis is to discover useful information, inform conclusions, and support decision-making.

Types of Analytics

  • Descriptive analytics: Shows what has already happened.
  • Predictive analytics: Shows what could happen.
  • Prescriptive analytics: Shows what should happen.

Steps in Data Analysis

  • Understanding the business problem
  • Analyze data requirements
  • Data understanding and collection
  • Data preparation
  • Data visualization
  • Data analysis
  • Deployment

Data Loading and Manipulation (Example using Pandas)

  • import pandas as pd: Imports the Pandas library for data manipulation
  • sales=pd.read_csv('sales.csv'): Reads data from a CSV file named 'sales.csv' into a Pandas DataFrame
  • sales.head(10): Displays the first 10 rows of the DataFrame
  • sales['Invoice ID']: Extracts the 'Invoice ID' column
  • sales['Category']: Extracts the 'Category' column
  • sales['Category'].unique(): Identifies and displays unique categories
  • sales.tail(): Displays the last 10 rows of the DataFrame
  • Filtering Data (e.g., selecting rows where 'Gender' is 'Male'):
    • sales[sales['Gender']=='Male']
  • Filtering and Displaying specific number of rows (e.g., first 10 rows where 'Gender' = 'Male'):
    • sales[sales['Gender']=='Male'].head(10)
  • Filtering based on a condition (e.g., Total > 100):
    • sales[sales['Total']>100]
  • Obtaining Summaries
    • sales.sum()['Quantity']:Calculates the sum of the 'Quantity' column.
    • sales.max(): Calculates the maximum value in each column.
    • sales.max()['Total']: Calculates the maximum value in the 'Total' column.
    • sales.min()['Total']: Calculates the minimum value in the 'Total' column.
    • sales.mean()['Total']: Calculates the mean of the 'Total' column
  • Grouping and Aggregation (e.g., summarizing sales by city):
    • sales.groupby('City').sum()['Total'] - Sums total sales for each city.
  • Plotting (using Matplotlib):
    • import matplotlib.pyplot as plt: Imports necessary library for plotting.
    • plt.bar(location, sales.groupby('Location').sum()['Total']): Example code to create a bar chart representing total sales per location.
    • plt.plot(): Generating line graphs.
    • plt.pie(): Generating pie charts

Additional Examples (Specific Analysis Tasks)

  • Finding the highest and lowest sales locations
  • Finding the most and least popular product lines (using categories)
  • Identifying the days of the month with the highest sales

Additional Data Analysis Functions Examples (Grouping, Aggregating and Plotting)

  • sales.groupby('Month').sum()['Total'] : Sum the 'Total' column by month.
  • sales.groupby(['Category','Gender']).count()['Rating']: Counts 'Rating' based on category and gender.
  • sales.groupby(['Category','Gender']).count()['Invoice ID']: Counts 'Invoice ID' based on category and gender.
  • sales.groupby('Date').sum()['Total']: Calculating sums by date.
  • Unstacking data
  • sales.unstack(level=0)

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