Brand Identity and Purchase Decisions
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Questions and Answers

What is brand identity?

  • A logo or product
  • A general impression
  • A recognizable attribute
  • An emotional bond (correct)

    • What is the key factor when making purchase decisions?

  • Brand recognition
  • Brand loyalty
  • Brand trust
  • Brand identity (correct)

    • What can be used to create a brand identity?

  • Controlled experiences (correct)
  • Uncontrolled experiences
  • Logos and products
  • Emotional bonds

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