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Brand Identity and Purchase Decisions

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Questions and Answers

What is brand identity?

A logo or product

A general impression

A recognizable attribute

An emotional bond (correct)

What is the key factor when making purchase decisions?

Brand recognition

Brand loyalty

Brand trust

Brand identity (correct)

What can be used to create a brand identity?

Controlled experiences (correct)

Uncontrolled experiences

Logos and products

Emotional bonds

Brand Identity and Purchase Decisions

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Questions and Answers

What is brand identity?

What is the key factor when making purchase decisions?

What can be used to create a brand identity?

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