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Questions and Answers
What is brand identity?
What is brand identity?
- A logo or product
- A general impression
- A recognizable attribute
- An emotional bond (correct)
What is the key factor when making purchase decisions?
What is the key factor when making purchase decisions?
- Brand recognition
- Brand loyalty
- Brand trust
- Brand identity (correct)
What can be used to create a brand identity?
What can be used to create a brand identity?
- Controlled experiences (correct)
- Uncontrolled experiences
- Logos and products
- Emotional bonds
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