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Questions and Answers

What are two inbound advertising tactics?

Putting marketing messages in front of as many people as possible
Focusing on attracting customers by creating valuable content and experiences tailored to them (correct)
Creating valuable content and tailoring experiences to specific audiences (correct)
Using tactics that want to get an advertisement out to whoever and whenever

Digital advertising occurs only on websites.

False (B)

What does AD Exchange facilitate?

Buying and selling media advertising inventory (correct)
Creating awareness
Determining the historical approach of negotiating price of media inventory
Creating advertising networks

Demand Side Platform (DSP) helps publishers sell their ad space.

False (B) Signup and view all the answers

What does SSP stand for?

Supply Side Platform (A) Signup and view all the answers

Which of the following are considered user roles in online advertising?

Visitor, Lead, Customer (B) Signup and view all the answers

The first page a person sees on a website is called the ______ page.

landing Signup and view all the answers

The Lead Generation Page aims to capture the user's contact information immediately.

False (B) Signup and view all the answers

What is the significance of the `Thank You` page in the online customer journey?

The 'Thank You' page serves as a confirmation point for successful completion of a transaction, reinforcing the purchase and encouraging further engagement, like sharing the experience with friends or exploring more products. Signup and view all the answers

What is a Buyers Persona?

A fictional representation of your ideal customer (D) Signup and view all the answers

Why is research essential when creating Buyer Personas?

To ensure the personas are based on real data and not assumptions (A) Signup and view all the answers

Empathy is essential for effective online marketing.

True (A) Signup and view all the answers

Which layer of empathy in Design Thinking focuses on understanding how users physically interact with products and services?

Functional (A) Signup and view all the answers

The Buyer's Journey begins with the Decision Stage.

False (B) Signup and view all the answers

What is the primary purpose of the Inbound Methodology?

To create a smooth customer journey and build brand loyalty (C) Signup and view all the answers

What are the four key stages of the Inbound Methodology?

The four stages are Attract, Convert, Close, and Delight. Signup and view all the answers

Match the following terms with their corresponding definitions:

Zero Moment of Truth (ZMOT) = The moment a customer interacts with a product and experiences its actual use First Moment of Truth (FMT) = The moment a customer sees a product on a shelf or in a store Second Moment of Truth (SMT) = The moment a customer researches a product online before making a purchase Customer Journey Mapping = A visual representation of a customer's interactions with a brand throughout various stages Signup and view all the answers

Flashcards

Digital Advertising

Marketing communication that happens on a digital platform.

Outbound Tactics

Advertising that tries to reach many people, regardless of relevance or welcome.