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Questions and Answers
What is a customer directory composed of?
What is a customer directory composed of?
- Multiple groups of customers (correct)
- A database of customer transactions
- A list of customer names
- A single group of customers
What is the main objective of Customer Portfolio Management (CPM)?
What is the main objective of Customer Portfolio Management (CPM)?
- To optimize business performance (correct)
- To reduce customer complaints
- To lower marketing costs
- To increase customer loyalty
How are customers assigned to groups in a customer directory?
How are customers assigned to groups in a customer directory?
- Based on one or multiple strategic variables (correct)
- Based on their purchase history
- Based on their demographics
- Randomly assigned to a group
What is the result of effective customer portfolio management?
What is the result of effective customer portfolio management?
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What is the primary benefit of dividing customers into groups?
What is the primary benefit of dividing customers into groups?
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What is the fundamental principle of CRM strategy?
What is the fundamental principle of CRM strategy?
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What is the primary purpose of a value proposition?
What is the primary purpose of a value proposition?
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What is the main difference between B2B and B2C customers?
What is the main difference between B2B and B2C customers?
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What is the purpose of market segmentation in CPM?
What is the purpose of market segmentation in CPM?
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What is the difference between intuition-based and data-based market segmentation?
What is the difference between intuition-based and data-based market segmentation?
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