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Customer Segmentation Management

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Questions and Answers

What is a customer directory composed of?

Multiple groups of customers (correct)

A database of customer transactions

A list of customer names

A single group of customers

What is the main objective of Customer Portfolio Management (CPM)?

To optimize business performance (correct)

To reduce customer complaints

To lower marketing costs

To increase customer loyalty

How are customers assigned to groups in a customer directory?

Based on one or multiple strategic variables (correct)

Based on their purchase history

Based on their demographics

Randomly assigned to a group

What is the result of effective customer portfolio management?

Customized value propositions for different market segments Signup and view all the answers

What is the primary benefit of dividing customers into groups?

To manage customer relationships more effectively Signup and view all the answers

What is the fundamental principle of CRM strategy?

Not all customers are managed in the same way unless it is strategically meaningful. Signup and view all the answers

What is the primary purpose of a value proposition?

To offer a unique package of benefits to customers Signup and view all the answers

What is the main difference between B2B and B2C customers?

B2B customers are organizations, while B2C customers are individuals or households Signup and view all the answers

What is the purpose of market segmentation in CPM?

To create different value propositions for different customer segments Signup and view all the answers

What is the difference between intuition-based and data-based market segmentation?

Intuition-based relies on brainstorming and data-based relies on data analysis Signup and view all the answers