Podcast
Questions and Answers
In customer descriptor analysis, computing the mean value of each variable is done for each segment.
In customer descriptor analysis, computing the mean value of each variable is done for each segment.
True (A)
Cluster analysis can only be done on demographics and interests.
Cluster analysis can only be done on demographics and interests.
False (B)
In the given example, the segmentation basis set is based on age and income.
In the given example, the segmentation basis set is based on age and income.
False (B)
K-Means clustering is used to determine the number of segments in a dataset.
K-Means clustering is used to determine the number of segments in a dataset.
The optimal number of segments in the given example is 2.
The optimal number of segments in the given example is 2.
What is the main objective of exploiting differences among customers in classical segmentation?
What is the main objective of exploiting differences among customers in classical segmentation?
What is the primary goal of cluster analysis in segmentation?
What is the primary goal of cluster analysis in segmentation?
What is the ultimate goal of a segmentation project?
What is the ultimate goal of a segmentation project?
What is the key benefit of exploiting similarities among customers?
What is the key benefit of exploiting similarities among customers?
How do you determine the effectiveness of a segmentation project?
How do you determine the effectiveness of a segmentation project?
Match the following segmentation approaches with their characteristics:
Match the following segmentation approaches with their characteristics:
Match the following segmentation objectives with their benefits:
Match the following segmentation objectives with their benefits:
Match the following demographic analysis techniques with their applications:
Match the following demographic analysis techniques with their applications:
Match the following customer characterization methods with their goals:
Match the following customer characterization methods with their goals:
Match the following segmentation outcomes with their benefits:
Match the following segmentation outcomes with their benefits:
Flashcards are hidden until you start studying