Customer Retention Mastery

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Questions and Answers

What is customer attrition?

  • Customers no longer doing business with a company (correct)
  • Customers decreasing their business with a company
  • Customers increasing their business with a company
  • Customers doing business with a company

What are some factors that can lead to customer attrition?

  • Poor service and dissatisfaction (correct)
  • Personal and business changes
  • Good service and satisfaction
  • All of the above

What should companies do to reduce customer attrition?

  • Only focus on working with recent Down-traders
  • Ignore why customers leave
  • Work on increasing business with Lost customers
  • Identify why customers leave and act to reduce attrition (correct)

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