Customer Retention and Loyalty

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Questions and Answers

What is one advantage of marketing to existing customers over new customers?

  • It is easier (correct)
  • It requires less effort
  • It is more expensive
  • It is more fun and engaging

What is a common strategy mentioned in the text to encourage customer loyalty?

  • Focusing only on marketing to new customers
  • Setting up loyalty programs (correct)
  • Ignoring feedback from existing clients
  • Being inconsistent in the quality of products and services

How can businesses keep customers engaged through content?

  • By ignoring social media presence
  • By avoiding personalized marketing communications
  • By constantly sharing articles and tips (correct)
  • By providing poor-quality content

What is a key aspect of implementing a VIP program for loyal customers?

<p>Rewarding extreme loyalty with special benefits (C)</p> Signup and view all the answers

How can businesses encourage customer referrals according to the text?

<p>By encouraging loyal customers to refer friends and family (D)</p> Signup and view all the answers

Why is it important for businesses to act on feedback from existing clients?

<p>To maintain strong relationships with clients (A)</p> Signup and view all the answers

What role does personalizing marketing communications play in customer loyalty?

<p>It encourages customer engagement (C)</p> Signup and view all the answers

Why should businesses consider implementing a referral program?

<p>To encourage loyal customers to refer others (C)</p> Signup and view all the answers

What is one way businesses can reward extreme loyalty from customers?

<p>Creating exclusive benefits for top-tier customers (C)</p> Signup and view all the answers

How can businesses ensure customer retention?

<p>By monitoring and tracking customer interactions (C)</p> Signup and view all the answers

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