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Customer Retention and Loyalty

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Questions and Answers

What is one advantage of marketing to existing customers over new customers?

It is easier (correct)

It requires less effort

It is more expensive

It is more fun and engaging

What is a common strategy mentioned in the text to encourage customer loyalty?

Focusing only on marketing to new customers

Setting up loyalty programs (correct)

Ignoring feedback from existing clients

Being inconsistent in the quality of products and services

How can businesses keep customers engaged through content?

By ignoring social media presence

By avoiding personalized marketing communications

By constantly sharing articles and tips (correct)

By providing poor-quality content

What is a key aspect of implementing a VIP program for loyal customers?

Rewarding extreme loyalty with special benefits Signup and view all the answers

How can businesses encourage customer referrals according to the text?

By encouraging loyal customers to refer friends and family Signup and view all the answers

Why is it important for businesses to act on feedback from existing clients?

To maintain strong relationships with clients Signup and view all the answers

What role does personalizing marketing communications play in customer loyalty?

It encourages customer engagement Signup and view all the answers

Why should businesses consider implementing a referral program?

To encourage loyal customers to refer others Signup and view all the answers

What is one way businesses can reward extreme loyalty from customers?

Creating exclusive benefits for top-tier customers Signup and view all the answers

How can businesses ensure customer retention?

By monitoring and tracking customer interactions Signup and view all the answers