5 Questions
What do the authors suggest about the impact of opaque data collection on consumer trust?
It undermines consumers’ trust in the long run
According to the survey results, how does the perceived value of consumer data change as its uses shift?
The perceived value rises as its uses shift from benefiting the consumer to benefiting the company
What do consumers generally expect in return for data used to target marketing?
They expect more in return
According to the article, what type of data do consumers place higher value on?
Detailed, predictive profiles created through analytics
How do companies tend to be with the information they collect and resell?
Opaque
Test your knowledge about designing for transparency and trust when handling customer data. This quiz will cover topics such as the importance of transparency, the impact of data collection on consumer trust, and ethical considerations in handling customer information.
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