Customer Data Transparency Quiz

It strengthens consumers’ trust over time

It has no impact on consumer trust

It undermines consumers’ trust in the long run (correct)

It only affects short-term trust

The perceived value remains constant regardless of its uses

The perceived value rises as its uses shift from benefiting the consumer to benefiting the company (correct)

The perceived value is unrelated to its uses

The perceived value decreases as its uses shift from benefiting the consumer to benefiting the company

They expect the same in return as for other data uses

They expect less in return

They have no expectations for targeted marketing data

They expect more in return (correct)

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