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Questions and Answers
What do the authors suggest about the impact of opaque data collection on consumer trust?
What do the authors suggest about the impact of opaque data collection on consumer trust?
- It strengthens consumers’ trust over time
- It has no impact on consumer trust
- It undermines consumers’ trust in the long run (correct)
- It only affects short-term trust
According to the survey results, how does the perceived value of consumer data change as its uses shift?
According to the survey results, how does the perceived value of consumer data change as its uses shift?
- The perceived value remains constant regardless of its uses
- The perceived value rises as its uses shift from benefiting the consumer to benefiting the company (correct)
- The perceived value is unrelated to its uses
- The perceived value decreases as its uses shift from benefiting the consumer to benefiting the company
What do consumers generally expect in return for data used to target marketing?
What do consumers generally expect in return for data used to target marketing?
- They expect the same in return as for other data uses
- They expect less in return
- They have no expectations for targeted marketing data
- They expect more in return (correct)
According to the article, what type of data do consumers place higher value on?
According to the article, what type of data do consumers place higher value on?
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How do companies tend to be with the information they collect and resell?
How do companies tend to be with the information they collect and resell?
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