Customer Analysis Fundamentals
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Customer Analysis Fundamentals

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Questions and Answers

How do customers typically use baking soda beyond its common use?

  • As a food preservative
  • Only as a baking ingredient
  • As a cleaning agent (correct)
  • For making candles

    • What influences a customer's choice of channel for purchasing products?

  • Traditional shopping methods only
  • Changing market conditions (correct)
  • The availability of discounts
  • Fixed information needs

    • Which group of customers should a product manager consider in customer analysis?

  • Potential customers and non-customers
  • Both B and C (correct)
  • Competitors' customers
  • Only current customers

    • What is a significant aspect of analyzing non-users in customer analysis?

    <p>Innovating products to attract them</p> Signup and view all the answers

    Which of the following is NOT a factor that defines where and when customers buy products?

    <p>Customer's hobby preferences</p> Signup and view all the answers

    What aspect is crucial for customers regarding the value of a product?

    <p>The levels of effort involved</p> Signup and view all the answers

    Why might a product manager focus on customers from competitors?

    <p>To grow their market share</p> Signup and view all the answers

    How do fast food operators segment their customers?

    <p>By day part like breakfast or lunch</p> Signup and view all the answers

    What does including non-users in customer analysis imply for a product manager?

    <p>Developing new products to meet their needs</p> Signup and view all the answers

    What might be a reason for a pizza chain to offer discounts on Wednesdays?

    <p>To reduce mid-week dining rush</p> Signup and view all the answers

    What may a manager consider when analyzing customers from a category perspective?

    <p>Widening the category for inclusivity</p> Signup and view all the answers

    Why do customers prefer specific timings when shopping in departmental stores?

    <p>To avoid crowds</p> Signup and view all the answers

    What is the main goal of performing a comprehensive customer analysis?

    <p>To visualize the customer's needs and preferences</p> Signup and view all the answers

    Which of the following is NOT a focus area in customer analysis?

    <p>Financial performance of the company</p> Signup and view all the answers

    What does 'value' signify for customers in the purchasing process?

    <p>Effort and the overall exchange experience</p> Signup and view all the answers

    What element may get prioritized when analyzing customers with a strategic perspective?

    <p>Identifying competitive weaknesses</p> Signup and view all the answers

    What is a central concept in understanding consumer preferences for products?

    <p>Customer value</p> Signup and view all the answers

    How do customers typically make purchasing decisions?

    <p>Making emotional and spontaneous choices</p> Signup and view all the answers

    Which of the following is NOT a method for assessing customer sensitivity to marketing programs?

    <p>Social media engagement analysis</p> Signup and view all the answers

    What constitutes the reflexive perspective in consumer analysis?

    <p>Engaging with customers as if part of their experience</p> Signup and view all the answers

    Which factor is essential in determining how a customer responds to marketing programs?

    <p>Promotion and advertising effectiveness</p> Signup and view all the answers

    What key question must marketers consider to evaluate customer satisfaction?

    <p>Will they buy it again?</p> Signup and view all the answers

    In consumer behavior analysis, emotional responses to products are often linked to which element?

    <p>Brand image perception</p> Signup and view all the answers

    Which of the following best describes the behavioral expressions associated with how customers buy?

    <p>Impulsive purchases influenced by availability</p> Signup and view all the answers

    What distinguishes customers from consumers?

    <p>Customers refer to who buys the product, while consumers are those who use it.</p> Signup and view all the answers

    How have technology and data analysis changed the understanding of customers?

    <p>They allow for a detailed analysis of individual customer behavior.</p> Signup and view all the answers

    Which statement best describes the impact of COVID-19 on shopping behavior?

    <p>It resulted in a renewed appreciation for in-store shopping experiences.</p> Signup and view all the answers

    What role does a product manager play in understanding customers?

    <p>They need to recognize who buys and uses the product.</p> Signup and view all the answers

    What does the term 'final customers' refer to?

    <p>End consumers who ultimately use the product.</p> Signup and view all the answers

    Which strategy might a product manager utilize to reach consumers directly?

    <p>Utilize direct sales techniques, such as door-to-door sales.</p> Signup and view all the answers

    In what way have organizations like Dell marketed their products?

    <p>By marketing directly to customers.</p> Signup and view all the answers

    What is a key consideration for marketers regarding where customers buy products?

    <p>Customer purchasing behavior provides insight into broader trends.</p> Signup and view all the answers

    What are the three key aspects of measuring satisfaction?

    <p>Expectations of performance, perceived performance, and quality</p> Signup and view all the answers

    How does the gap between expectations and performance manifest in some products?

    <p>It can be easily analyzed for high-end electronics</p> Signup and view all the answers

    Why is customer satisfaction worth monitoring according to product managers?

    <p>It can significantly impact sales and product lifecycle management</p> Signup and view all the answers

    What role does 'intentions' play in predicting future purchases?

    <p>Intentions give ambiguous insights into purchasing behavior</p> Signup and view all the answers

    Which of the following best describes the challenge in measuring consumer expectations?

    <p>Expectations are difficult to quantify for everyday items</p> Signup and view all the answers

    Why might product lifecycle stages be unhelpful if satisfaction is not assessed?

    <p>Decline can occur swiftly if a product is rejected</p> Signup and view all the answers

    What is a common misconception about the intentions of customers?

    <p>Intentions always lead to actual purchases</p> Signup and view all the answers

    What aspect is primarily monitored by product managers in relation to customer behavior?

    <p>The intentions and future potential of customer purchases</p> Signup and view all the answers

    Study Notes

    Customer Analysis

    • Customer analysis encompasses current customers, competitors' customers, non-customers, and potential customers.
    • A product manager considers customer analysis from various perspectives, including product innovation, market leadership, and category expansion.
    • Consumers and customers are not always distinct; direct-to-consumer models blur the lines between the two.
    • Product managers need to understand who buys and uses a product, where and when customers buy, why they prefer a product, and how they respond to marketing programs.
    • Data analysis and technology enable product managers to understand customers on an individual level.
    • The shopping experience, product assortment, and how customers use a product are crucial factors to consider.
    • Customer preferences shift, leading to changes in shopping channels (online vs. offline).
    • Value is a multi-faceted concept for customers.
    • Customer purchase decisions can be influenced by emotional, holistic, automatic, or spontaneous responses.
    • Customer value is central to why they prefer a product.
    • Customer response to marketing programs is crucial.
    • Marketing programs are analyzed by monitoring customer response, through methods like surveys, expert judgment, and data analysis.
    • Customer satisfaction relies on three key aspects: expectations of performance, quality, and the gap between expectations and performance.
    • While satisfaction is difficult to measure objectively, it is crucial for product managers to monitor and understand.
    • Customers' intentions to repurchase a product are not always precise predictors of future purchases but offer early indicators of future sales.

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    Related Documents

    Customer Analysis PDF

    Description

    Explore the key concepts of customer analysis in this quiz. Understand how product managers evaluate current and potential customers, and the factors influencing their purchasing decisions. Learn about the importance of data analytics in grasping customer behaviors and preferences.

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