Podcast
Questions and Answers
What is horizontal integration in the media industry?
What is horizontal integration in the media industry?
- A company developing new media products outside its existing sector.
- A company increasing control over its production processes.
- A company merging with another company in the same sector at the same production level. (correct)
- A company expanding by acquiring businesses at different production stages.
Which of the following is an example of vertical integration?
Which of the following is an example of vertical integration?
- A movie studio purchasing a cinema chain. (correct)
- A digital platform expanding to print media.
- A television network acquiring a radio station.
- A newspaper company launching a new magazine.
What does expansion across sectors imply in the media industry?
What does expansion across sectors imply in the media industry?
- Increasing market share within the same product line.
- Diversifying into new types of media or services. (correct)
- Merging with companies of equal production capacity.
- Controlling all aspects of a single media product.
What is a common consequence of integrations and mergers in the media industry?
What is a common consequence of integrations and mergers in the media industry?
What is a primary source of revenue for media companies?
What is a primary source of revenue for media companies?
Which scenario best illustrates expansion down the production process?
Which scenario best illustrates expansion down the production process?
Which option does not represent a method for a media company to achieve expansion?
Which option does not represent a method for a media company to achieve expansion?
What type of integration is characterized by a company expanding by merging with peers in the same industry?
What type of integration is characterized by a company expanding by merging with peers in the same industry?
Flashcards are hidden until you start studying
Study Notes
Culture Industry
- Refers to the mass production and commercialization of culture within capitalist societies.
Golding's Perspective on Media Organizations
- Horizontal Integration: Expansion into different media sectors.
- Example: Newspaper company acquiring a TV channel.
- Vertical Integration: Control over different stages of production and distribution within a media sector.
- Example: Movie studio buying a chain of cinemas.
- Takeovers and Mergers: Companies acquiring other companies to expand.
- Example: Big TV network buying a smaller TV channel.
Expansion Strategies
- Expansion Within Existing Sectors: Increasing market share within the same sector.
- Example: Radio company opening more radio stations.
- Expansion Across Sectors: Diversifying into new sectors.
- Example: Newspaper company starting to produce TV shows.
- Expansion Down the Production Process: Increasing control over the production process.
- Example: TV network buying a camera manufacturing company.
Concentration of Ownership
- Integration and mergers lead to fewer companies controlling more of the media industry.
Sources of Revenue
- Advertising Revenue: Income from advertisements.
- Direct User Payment: Income from subscriptions and pay-per-view.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
