Podcast
Questions and Answers
What is the MB Index a function of?
What is the MB Index a function of?
- Brand's product variety
- Brand's social media followers
- Brand's performance and KPIs (correct)
- Brand's marketing budget
Which tool is NOT mentioned as a 'Freetool for BRAND INSIGHTS' in the text?
Which tool is NOT mentioned as a 'Freetool for BRAND INSIGHTS' in the text?
- Hootsuite
- Social Mention
- Mentionmapp
- Google Analytics (correct)
What does the Brand Phase of Intelligence focus on?
What does the Brand Phase of Intelligence focus on?
- Brand's best self and current obstacles (correct)
- Brand's social media presence
- Overcoming obstacles
- Brand's functional benefits
The MB Benefits for KIA are largely associated with which attributes?
The MB Benefits for KIA are largely associated with which attributes?
What is a key aspect of the Competitive Mapping phase of intelligence?
What is a key aspect of the Competitive Mapping phase of intelligence?
Which element does the Cultural Mapping phase of intelligence focus on?
Which element does the Cultural Mapping phase of intelligence focus on?
What percentage of individuals between 28-31 years old have achieved both economic and residential emancipation?
What percentage of individuals between 28-31 years old have achieved both economic and residential emancipation?
Among individuals between 18-22 years old, what percentage are not emancipated and financially dependent on their parents?
Among individuals between 18-22 years old, what percentage are not emancipated and financially dependent on their parents?
What is the most common living situation for individuals between 28-31 years old?
What is the most common living situation for individuals between 28-31 years old?
Which age group shows the highest percentage of financial independence without emancipation?
Which age group shows the highest percentage of financial independence without emancipation?
What is the percentage of individuals between 23-27 years old who are financially independent but not emancipated?
What is the percentage of individuals between 23-27 years old who are financially independent but not emancipated?
What is a key factor to consider in building the growth needed?
What is a key factor to consider in building the growth needed?
What type of data is used to provide the index scores for the audience persona's association with different categories?
What type of data is used to provide the index scores for the audience persona's association with different categories?
Which media type does the audience persona spend the most weekly hours on according to the text?
Which media type does the audience persona spend the most weekly hours on according to the text?
What are some examples of the icons that represent the types of apps the audience persona over-indexes on?
What are some examples of the icons that represent the types of apps the audience persona over-indexes on?
Where are the major TV shows, channels, or streaming channels that the audience persona watches indexed against?
Where are the major TV shows, channels, or streaming channels that the audience persona watches indexed against?
What type of data is used to determine where the audience persona over-indexes in terms of magazines and newspapers consumption?
What type of data is used to determine where the audience persona over-indexes in terms of magazines and newspapers consumption?
What type of data is used to provide a clear understanding of the audience persona through psychological drivers?
What type of data is used to provide a clear understanding of the audience persona through psychological drivers?
What is the key driver of each phase of intelligence mentioned in the text?
What is the key driver of each phase of intelligence mentioned in the text?
Which element is NOT part of OSEP (Own, Shared, Earned and Paid Media) as discussed in the text?
Which element is NOT part of OSEP (Own, Shared, Earned and Paid Media) as discussed in the text?
What is the main purpose of a Custom MB Study as indicated in the text?
What is the main purpose of a Custom MB Study as indicated in the text?
In the provided example with Ultima Dog Mini, what is the key aspect that drives brand recognition according to the text?
In the provided example with Ultima Dog Mini, what is the key aspect that drives brand recognition according to the text?
Why are insights considered important in driving media decisions, based on the information provided?
Why are insights considered important in driving media decisions, based on the information provided?
What is the significance of understanding Cultural Tension according to the text?
What is the significance of understanding Cultural Tension according to the text?
What is a key psychological driver for the Growth Target Persona based on the provided text?
What is a key psychological driver for the Growth Target Persona based on the provided text?
What is the main reason 7 out of 10 kids use social media for?
What is the main reason 7 out of 10 kids use social media for?
What type of media usage does the Growth Target Persona show a preference for in the provided text?
What type of media usage does the Growth Target Persona show a preference for in the provided text?
What do animated movies remind the Growth Target Persona of, according to the text?
What do animated movies remind the Growth Target Persona of, according to the text?
What is a significant motivation for the Growth Target Persona as described in the text?
What is a significant motivation for the Growth Target Persona as described in the text?
Based on the information provided, what is a common behavior among teens in relation to screen time?
Based on the information provided, what is a common behavior among teens in relation to screen time?
