30 Questions
What is the MB Index a function of?
Brand's performance and KPIs
Which tool is NOT mentioned as a 'Freetool for BRAND INSIGHTS' in the text?
Google Analytics
What does the Brand Phase of Intelligence focus on?
Brand's best self and current obstacles
The MB Benefits for KIA are largely associated with which attributes?
Functional Attributes
What is a key aspect of the Competitive Mapping phase of intelligence?
Evaluating competitor brands
Which element does the Cultural Mapping phase of intelligence focus on?
Cultural drivers & dynamics
What percentage of individuals between 28-31 years old have achieved both economic and residential emancipation?
31%
Among individuals between 18-22 years old, what percentage are not emancipated and financially dependent on their parents?
31%
What is the most common living situation for individuals between 28-31 years old?
Living with parents and financially dependent on them
Which age group shows the highest percentage of financial independence without emancipation?
23-27 years old
What is the percentage of individuals between 23-27 years old who are financially independent but not emancipated?
35%
What is a key factor to consider in building the growth needed?
Motivations
What type of data is used to provide the index scores for the audience persona's association with different categories?
Quantitative data
Which media type does the audience persona spend the most weekly hours on according to the text?
Traditional TV
What are some examples of the icons that represent the types of apps the audience persona over-indexes on?
Icons related to lifestyle and motivations
Where are the major TV shows, channels, or streaming channels that the audience persona watches indexed against?
Indexed against the total population
What type of data is used to determine where the audience persona over-indexes in terms of magazines and newspapers consumption?
Index scores data
What type of data is used to provide a clear understanding of the audience persona through psychological drivers?
Qualitative data
What is the key driver of each phase of intelligence mentioned in the text?
Growth Target Persona Development
Which element is NOT part of OSEP (Own, Shared, Earned and Paid Media) as discussed in the text?
Influencer Marketing
What is the main purpose of a Custom MB Study as indicated in the text?
To drive branding decisions
In the provided example with Ultima Dog Mini, what is the key aspect that drives brand recognition according to the text?
Petfood's Biggest Care
Why are insights considered important in driving media decisions, based on the information provided?
To create a robust comms media plan
What is the significance of understanding Cultural Tension according to the text?
To identify brand positioning
What is a key psychological driver for the Growth Target Persona based on the provided text?
Long-lasting passion for Disney
What is the main reason 7 out of 10 kids use social media for?
Keeping contacts with friends
What type of media usage does the Growth Target Persona show a preference for in the provided text?
Using TV, video consoles, and social media
What do animated movies remind the Growth Target Persona of, according to the text?
Reflecting on aspects of life
What is a significant motivation for the Growth Target Persona as described in the text?
Collecting Disney movies as a hobby
Based on the information provided, what is a common behavior among teens in relation to screen time?
Watching TV content mostly on mobile or PC/laptop
Explore the evolving trends in culture and consumer behavior to identify opportunities for growth. Dive into cultural drivers, audience segmentation, brand positioning, and media strategies to understand consumer dynamics and market competition.
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