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Studies that concentrate on one culture alone, focusing on the characteristics of a particular culture
that are meaningful to people within that culture.
Studies that concentrate on one culture alone, focusing on the characteristics of a particular culture that are meaningful to people within that culture.
EMIC STUDIES
Studies that look for factors that exist in more than one culture, examining how characteristics are
shared across cultures
Studies that look for factors that exist in more than one culture, examining how characteristics are shared across cultures
ETIC STUDIES
Conclusions drawn from culture-based research that represent broad patterns or tendencies within
a culture.
Conclusions drawn from culture-based research that represent broad patterns or tendencies within a culture.
CULTURAL GENERALIZATION
The principle of understanding and evaluating a culture based on its own unique norms, values,
and practices, rather than imposing external standards.
The principle of understanding and evaluating a culture based on its own unique norms, values, and practices, rather than imposing external standards.
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