Cultural Ambiguity and Governance

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Questions and Answers

What is the primary focus of governance structures in cult organizations?

  • Maximizing public funding
  • Enhancing aesthetic beauty
  • Creating complex political strategies
  • Balancing economic and non-economic goals (correct)

The value proposition of a cult organization includes both material and immaterial elements.

True (A)

Name two core elements that are part of a cult organization's value proposition.

Books, spaces

Effective governance structures help ensure that a cult organization is ________ by allocating adequate resources.

<p>viable</p> Signup and view all the answers

Match the following stakeholders with their descriptions:

<p>Audiences = End users of the cult organization's services Territory = The geographical area influencing the organization Governance = The structures responsible for decision-making and strategy</p> Signup and view all the answers

What differentiates public goods from private goods?

<p>Public goods are consumed non-exclusively. (B)</p> Signup and view all the answers

Cultural products are always charged for access.

<p>False (B)</p> Signup and view all the answers

What is an example of a common good?

<p>Water accessibility</p> Signup and view all the answers

In Ostrom's design principles, rules for appropriation must be specific to the characteristics of the ______.

<p>resource</p> Signup and view all the answers

Match the terms with their definitions:

<p>Public good = Non-exclusive and non-rivalrous consumption Private good = Exclusive and rivalrous consumption Collective good = Subset of public goods Common good = Contributes to social identity and rights</p> Signup and view all the answers

Which principle is NOT part of Ostrom's design for managing common goods?

<p>Centralized control by government (D)</p> Signup and view all the answers

Cultural products can be both public and private.

<p>True (A)</p> Signup and view all the answers

A ______ good implies rivalry and exclusivity in consumption.

<p>private</p> Signup and view all the answers

What was one of the challenges faced by cultural organizations like the Met during modernization projects?

<p>Financial strain from ambitious projects (D)</p> Signup and view all the answers

Cultural organizations only need to focus on financial sustainability and not their cultural missions.

<p>False (B)</p> Signup and view all the answers

What was the annual museum attendance overseen by Thomas Campbell?

<p>7 million</p> Signup and view all the answers

Cultural organizations often face pressures from globalization, _____, and diminishing public funding.

<p>digitalization</p> Signup and view all the answers

Match the cultural organization with their specific challenge:

<p>The Met = Balancing ticket sales with cultural preservation BBC = Maintaining a public broadcasting identity amid financial pressures Campbell's tenure = Overseeing an increase in museum attendance Cultural organizations = Struggling with modernization and authenticity</p> Signup and view all the answers

What was a primary negative impact of Campbell's leadership?

<p>Delayed or halted projects (D)</p> Signup and view all the answers

The Breuer wing exceeded visitor expectations during Campbell's directorship.

<p>True (A)</p> Signup and view all the answers

What was one of the approaches traditionalists were discontent with regarding Campbell's initiatives?

<p>Digital initiatives and redesigns</p> Signup and view all the answers

What is a major financial constraint faced by institutions like the BBC?

<p>Shrinking public funding (C)</p> Signup and view all the answers

Audience skepticism can enhance the efforts of cultural organizations to diversify programming.

<p>False (B)</p> Signup and view all the answers

Which of the following is a role of cultural organizations in the context of globalization?

<p>Safeguarding local heritage (D)</p> Signup and view all the answers

The digitization of collections has no impact on cultural engagement.

<p>False (B)</p> Signup and view all the answers

Name one successful approach the BBC has taken to improve diversity.

<p>Regional programming</p> Signup and view all the answers

What case exemplifies Italy reclaiming a stolen artifact to assert its cultural identity?

<p>Aphrodite of Morgantina</p> Signup and view all the answers

The redevelopment of cultural spaces in Milan serves to revitalize local economies and create hubs for __________ engagement.

<p>community</p> Signup and view all the answers

Match the following statements with the appropriate cultural organization or initiative:

<p>BBC = Regional programming and initiatives for minority inclusion ERT = Closure during the Greek financial crisis Milan = Revitalization of cultural spaces in neighborhoods New York Times = Skepticism towards digital subscriptions</p> Signup and view all the answers

Digital technologies provide cultural organizations with new ways to fulfill their __________.

<p>missions</p> Signup and view all the answers

What kind of challenges do cultural organizations face in reaching diverse populations?

<p>Logistical challenges (C)</p> Signup and view all the answers

Match the following terms with their descriptions:

<p>UNESCO = Organization focused on cultural heritage protection BBC = Provider of global programming Museo Egizio = Utilizes X-ray technology in collections Cultural homogenization = The risk of local traditions becoming uniform</p> Signup and view all the answers

What is a challenge presented by the integration of digital technology in cultural organizations?

<p>High financial costs (A)</p> Signup and view all the answers

Cultural organizations do not play a significant role in building identity and fostering pride in local heritage.

<p>False (B)</p> Signup and view all the answers

Globalization only presents challenges for cultural diversity.

<p>False (B)</p> Signup and view all the answers

How can innovative strategies help cultural organizations overcome challenges?

<p>By promoting inclusion and adapting to audience needs.</p> Signup and view all the answers

How can cultural organizations leverage globalization for inclusivity?

<p>By collaborating with international partners and embracing digital tools.</p> Signup and view all the answers

What is one of the main concerns when advertisers influence the content of the BBC?

<p>Political independence may be compromised (B)</p> Signup and view all the answers

As of August 2020, the BBC provides free TV service to all residents over the age of 75.

<p>False (B)</p> Signup and view all the answers

What was the primary aim of appointing a head of editorial diversity at the BBC in 2019?

<p>To ensure a more diverse set of programs, producers, characters, and perspectives.</p> Signup and view all the answers

The BBC operates under a ________ Charter, ensuring constitutional independence.

<p>Royal</p> Signup and view all the answers

What challenge does BBC governance currently face despite significant improvements?

<p>Structural vulnerabilities and external pressures (A)</p> Signup and view all the answers

The gender pay gap at the BBC revealed that top women were paid less than top men for the same work.

<p>True (A)</p> Signup and view all the answers

What governance structure was implemented at the BBC in 2017?

<p>Streamlined BBC Board</p> Signup and view all the answers

Match the following BBC initiatives with their descriptions:

<p>Royal Charter Framework = Ensures constitutional independence Head of editorial diversity = Ensures more diverse programming 2017 Board overhaul = Aims for transparency and accountability Diversity and inclusion targets = Seeks to enhance representation in staff</p> Signup and view all the answers

Flashcards

Value Drivers in Cultural Orgs

The balance between economic and non-economic goals, like profits and artistic integrity, is crucial for cultural organizations to thrive.

Value Proposition for Cultural Orgs

The core message and offerings a cultural organization provides to its audiences. It includes tangible aspects like books and spaces, and intangible elements like the experience itself.

Channels for Cultural Orgs

The various ways a cultural organization interacts with audiences. This can include physical spaces, digital platforms, ticketing systems, and promotional materials.

Stakeholders in Cultural Orgs

Individuals or groups that have an interest in a cultural organization's success, including audiences, the local community, and the governing body.

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Resource Allocation in Cultural Orgs

A common challenge for cultural organizations is managing limited resources to achieve their goals. This involves carefully allocating funds based on priorities and target audiences.

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Commodified cultural product

A cultural product that is available for trade on a market.

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Public Good

A good whose consumption does not prevent others from consuming it, and there is no rivalry in consumption.

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Private Good

A good that is rivalrous and excludable. Consumption by one person prevents consumption by another.

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Collective good

A good that is provided by a public organization or authority. It is used in common by a community.

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Common good

A good whose use contributes to the realisation of a common social good, related to individuals' fundamental rights, identity and social rooting.

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Dual-purpose good

A good that can be both private and public.

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User pool

The set of individuals who are authorized to use a common resource.

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Common goods management

The design of durable cooperative institutions that are organized and governed by the resource users, following eight specific principles.

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Royal Charter

The BBC's operational framework, granted by the British monarchy, ensuring its independent existence.

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Royal Charter Review

A biannual review of the BBC's Royal Charter, ensuring its principles and operations remain relevant.

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Agreement with the Secretary of State

A document outlining specific responsibilities and autonomy granted to the BBC, reflecting its public service role.

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BBC Board

The governing body of the BBC responsible for oversight, strategy, and accountability, aiming for transparency and efficiency.

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BBC Governance Structure

A structure that ensures the BBC's independence, separating financial and operational aspects from government control.

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License Fee

A funding model where the BBC receives funding directly from viewers through a mandatory fee.

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Advertising Funding

The BBC's funding model grants financial independence, but can be influenced by advertising interests.

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BBC Gender Pay Gap

A gender pay gap was revealed, highlighting a disparity in pay between male and female employees at the BBC.

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Globalization

The process of interaction and integration among people, organizations, and governments worldwide.

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Cultural Diversity

The variety of human cultures in a specific region or in the world as a whole.

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Cultural Homogenization

The tendency of globalization to homogenize cultures, leading to a decrease in diversity.

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Role of Cultural Organizations

The ability of cultural organizations to support the expression and preservation of diverse cultures.

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Financial Constraints

Financial limitations that hinder cultural organizations' ability to implement inclusive initiatives.

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Commercialization

The pressure on cultural organizations to generate revenue, potentially compromising their social mission.

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Logistical Challenges

The challenge of reaching audiences in remote areas or those with limited access to cultural resources.

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Audience Resistance

Resistance from audiences to changes in programming or organizational practices.

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Digital Heritage Management

The process of applying digital tools to manage, preserve, and share cultural heritage.

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Digital Accessibility

Making cultural content accessible to wider audiences through online platforms, such as websites, apps, and social media.

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Digital Engagement

Using digital platforms to encourage interaction and engagement with cultural content, such as through online exhibits, virtual tours, and interactive games.

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Digital Revenue Generation

Developing new revenue streams for cultural organizations by leveraging digital technologies. This can include selling digital products, online memberships, or digital advertising.

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Digital Preservation

The act of creating digital copies of physical artifacts, such as museum objects or historical documents, for preservation and access.

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Digital Research

Using digital technologies to enhance the research and interpretation of cultural heritage. This can include 3D modeling, virtual reality, and data analysis.

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Digital Adaptation

The process of adapting cultural content for digital formats, such as converting physical exhibits to virtual tours or digitizing audio recordings.

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Digital Challenges

Challenges associated with using digital technologies in cultural organizations, such as the cost of implementing and maintaining digital systems, and the need to train staff and audiences in new digital skills.

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Cultural Stewardship vs. Economic Viability

Cultural institutions, such as museums and public broadcasters, face the challenge of balancing their mission of preserving and sharing cultural heritage with the need to generate revenue and operate sustainably.

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Museums: Balancing Preservation & Revenue

Museums, like the Metropolitan Museum of Art (the Met), aim to preserve and share cultural artefacts while generating income through ticket sales, donations, and special exhibitions.

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Public Broadcasters: Content & Funding

Public broadcasters, such as the BBC, grapple with providing valuable content for the public while facing funding challenges and adapting to new ways of delivering information in a digital age.

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Modernization & Financial Strain

Modernization projects, such as the Met's Breuer building lease, can strain financial resources while aiming to attract new audiences. This highlights the tension between adhering to traditional values and adapting to change.

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Adapting to a Changing World

Cultural institutions need to adapt to a changing world, embracing globalization, digitalization, and finding new ways to engage audiences.

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Met's Financial Challenges

The Met's ambitious modernization projects, including the Breuer building lease, strained their finances, raising questions about balancing financial stability with artistic vision.

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Innovating in a Digital World

Cultural organizations face increased pressure to innovate and engage audiences in a digital world, pushing boundaries for traditional methods of operation.

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Balancing Act: Heritage & Economic Reality

The balance between preserving cultural heritage and adapting to economic realities is a continuous challenge for cultural institutions.

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Study Notes

Course Information

  • Attending students are responsible for group assignments (60%), debates, cases, and interactive discussion , and a 40% short essay
    • Essays should reflect on a topic/article

Lecture 1: Ambiguity of Culture

  • Culture is a complex system of knowledge, beliefs, art, moral, law, common behaviour and acquired habits.
  • Culture includes material & spiritual elements and practical/symbolic elements
  • Cultures have individual and collective components
  • Managerial implications:
    • Slippery floors: Difficulty embedding discourses and actions
    • Subjectivity: Significant symbols vary across time, place, and communities; which communities are we paying attention to?
    • Granularity: Determining important differences/commonalities, and suitable units of analysis.
    • Multiple goals: Protecting tradition vs maintaining the status quo vs setting trends

Good Governance Characteristics

  • Protecting owners' interests
  • Accountability
  • Transparency
  • Ensuring continuity & long-term availability of resources for value creation
  • Compliance

Managerial Implications

  • Multiple stakeholders call for constant reaffirmation of goals

Priority Definition

  • Culture embeds several artistic languages (past, present, preservation, and creation)
  • Cultural organizations are often not only multi-stakeholder but also multiplex audiences

Cultural Organizations

  • Culture is about individuals and their sensemaking
  • Culture is about social relations
  • Culture is about the creation and sharing of meaningful symbols
  • Culture is a process as well as artefacts and manifestations
  • Culture is about power, meaning, exchanges, and markets
  • Culture is about the past, present, and future

Cultural Industries by Type

  • Detailed lists of examples of cultural industries by category (performance arts, visual arts, media, content) and subtypes

Culture vs Commerce Relationship

  • Culture is ambiguous in terms of boundaries / scope (content/process), nature (material/immaterial), economic characteristics (semi-public/merit)
  • Culture and the market have a problematic fluid relationship
  • Examples: The Sistine Chapel and the framing of the "holy place" problem

What Should Museums Do?

  • Issues related to pricing, hours, itineraries, IP management, communication, research, and publications
  • MoMA experience during the COVID-19 pandemic

What Type of Organization is a Museum?

  • Public institution, political actor, educational institution, or market force (descriptions of each viewpoint)

The Problematic Relationship with the Market

  • Culture as images and meanings enacting social forces.
  • Culture's values and beliefs give orientation to practices
  • Culture's identities are beliefs that shape self-perceptions and communities
  • Culture is different from other goods in terms of commodification; there can be a possibility of trade, this happens on market premises.
  • Questioning of musical quality in a market-driven environment
  • The "Fetish Character" in modern music

Institutional Forms to Manage Culture

  • Public vs. Private vs. Collective vs. Common Goods (examples)
  • Public good (e.g., street lights), private good (rivalry & exclusivity), and collective good (e.g., a space)
  • Common good contributing to common social good (e.g. water accessibility).
  • The ownership correspondence to the nature of goods and there can be a public use for a private good or vice versa (e.g. public park letting out a kiosk)

Common Goods Management - Ostrom 1990

  • Principles for managing resources owned by resource users
  • Clear boundaries, define appropriation rules, involve all participants in decision-making, sanction violations, promote conflict resolution, enable user recognition of rights, ensure rules established within systems

Value and Meaning of an Object over Time

  • Value and meaning of objects can change over time

ERT and the Greek Crisis Case Study

  • Is governance of ERT effective?
  • Issues related to audience education, representation and public discourse, pluralism
  • Accountability

The Career of Venus Case Study (Stakeholder Relations)

  • Value in the arts takes multiple forms (economic, non-economic)
  • Relationship between artifacts and space (where does heritage belong?)
  • Different stakeholders involved

Common Goods Management - Ostrom 1990

  • Detailed definition of the principles used to manage common goods.
  • Role of conflicts, low-cost conflict resolution mechanisms, and hierarchies in the context of resource management.

Common Goods Management Models

  • Examples of public, private, and common goods.

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