CSE440: HCI Lecture 09 - Personas & Storyboarding

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What are the benefits of using personas in design?

Recognition, communication with customers, and diversity

Concreteness, recognition, and evocativeness (correct)

Evocativeness, diversity, and cognitive laziness

Cognitive laziness, communication with customers, and concreteness

Why do personas sometimes fail in design projects?

They were created but not used

No buy-in from leadership

People don’t know what personas are or why they’re useful

All of the above (correct)

What is the purpose of developing diverse personas for a project?

To ensure that everyone is represented

To critique the personas

To fight cognitive laziness

To take into account the needs of all relevant users and stakeholders (correct)

What is the main idea behind the statement 'When you are designing for everyone, you are not designing for anyone'?

Design should focus on specific user groups rather than trying to cater to everyone Signup and view all the answers

What is the purpose of the team activity mentioned in the text?

To develop diverse personas for a project Signup and view all the answers

What is GenderMag.org related to in the context of personas?

Gender representation in personas Signup and view all the answers

What is the purpose of using storyboards in design?

To gather and share information about people, tasks, and goals Signup and view all the answers

How do storyboards differ from scenarios in design?

Storyboards are a series of sketches showing how a user might progress through a task in a system, while scenarios are a short story about a specific user with a specific goal Signup and view all the answers

Why do we need stories in design?

To spark new design concepts and encourage innovation Signup and view all the answers

What is the main function of effective storyboards in design?

To quickly convey information that would be difficult to understand in text Signup and view all the answers

What does a good story provide in design?

Context of use and satisfaction for the end result Signup and view all the answers

In design, what can effective storyboards quickly convey?

Information that would be difficult to understand in text Signup and view all the answers

What is the analogy used to describe storyboards in the text?

Comics, Picture books Signup and view all the answers

What do storyboards help in design?

Illustrating Time Signup and view all the answers

"Maybe stories are data with a soul." - Who is attributed with this quote in the text?

"Amal Dar Aziz Storytelling" Signup and view all the answers

What do stories provide in design?

Gather and share information about people, tasks, goals Signup and view all the answers