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Questions and Answers
What is the purpose of Customer Relationship Management (CRM)?
What is the purpose of Customer Relationship Management (CRM)?
The purpose of CRM is to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.
What is the key strategy in CRM?
What is the key strategy in CRM?
The key strategy in CRM is to organize the company around customer segments.
What is one benefit of implementing CRM?
What is one benefit of implementing CRM?
One benefit of implementing CRM is the ability to tightly focus on target markets.
What does CRM aim to eliminate and increase?
What does CRM aim to eliminate and increase?
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What is the Customer Relationship Management System?
What is the Customer Relationship Management System?
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