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Questions and Answers
Which of the following best describes CRM?
Which of the following best describes CRM?
- A model for managing a company's interactions with current and future customers (correct)
- A strategy for maximizing customer lifetime value
- A method for reducing customer complaints
- A technology used to automate sales and marketing
What is the purpose of CRM?
What is the purpose of CRM?
- To help a business keep customers
- To understand what it needs to do to get more customers
- To reduce costs by managing complaints
- All of the above (correct)
Which of the following is NOT a component of CRM?
Which of the following is NOT a component of CRM?
- Marketing
- Customer service
- Sales
- Finance (correct)
What does CRM aim to do with customer relationships?
What does CRM aim to do with customer relationships?
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How does CRM help a business reduce costs?
How does CRM help a business reduce costs?
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