CRM Quiz
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Questions and Answers

Which of the following best describes CRM?

  • A model for managing a company's interactions with current and future customers (correct)
  • A strategy for maximizing customer lifetime value
  • A method for reducing customer complaints
  • A technology used to automate sales and marketing
  • What is the purpose of CRM?

  • To help a business keep customers
  • To understand what it needs to do to get more customers
  • To reduce costs by managing complaints
  • All of the above (correct)
  • Which of the following is NOT a component of CRM?

  • Marketing
  • Customer service
  • Sales
  • Finance (correct)
  • What does CRM aim to do with customer relationships?

    <p>All of the above</p> Signup and view all the answers

    How does CRM help a business reduce costs?

    <p>All of the above</p> Signup and view all the answers

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