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CRM Essentials Quiz

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What did the early work done by business-to-business marketing research in the early 1980s provide the framework for?

Future challenges for CRM

Utilizing customer feedback effectively

Importance of relationships and their immense potential (correct)

Privacy issues in CRM

What is CRM tasked with?

Predicting future challenges for businesses

Identifying profitable customers and managing relationships with them (correct)

Maximizing marketing research efforts

Ensuring customer privacy in all interactions

According to Jeff Bezos, what does focusing on the customer do for a company?

Makes it more resilient (correct)

Improves customer feedback

Increases marketing success

Enhances business development

What are the three stages in the CRM cycle described in the text?

<p>Marketing research, business development, and customer feedback</p> Signup and view all the answers

What is the evolution of the importance of relationships to marketing success referred to as?

<p>Customer Relationship Management (CRM)</p> Signup and view all the answers

CRM Essentials Quiz

Choose a study mode

Podcast

Questions and Answers

What did the early work done by business-to-business marketing research in the early 1980s provide the framework for?

What is CRM tasked with?

According to Jeff Bezos, what does focusing on the customer do for a company?

What are the three stages in the CRM cycle described in the text?

What is the evolution of the importance of relationships to marketing success referred to as?

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