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Questions and Answers
What did the early work done by business-to-business marketing research in the early 1980s provide the framework for?
What did the early work done by business-to-business marketing research in the early 1980s provide the framework for?
- Future challenges for CRM
- Utilizing customer feedback effectively
- Importance of relationships and their immense potential (correct)
- Privacy issues in CRM
What is CRM tasked with?
What is CRM tasked with?
- Predicting future challenges for businesses
- Identifying profitable customers and managing relationships with them (correct)
- Maximizing marketing research efforts
- Ensuring customer privacy in all interactions
According to Jeff Bezos, what does focusing on the customer do for a company?
According to Jeff Bezos, what does focusing on the customer do for a company?
- Makes it more resilient (correct)
- Improves customer feedback
- Increases marketing success
- Enhances business development
What are the three stages in the CRM cycle described in the text?
What are the three stages in the CRM cycle described in the text?
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What is the evolution of the importance of relationships to marketing success referred to as?
What is the evolution of the importance of relationships to marketing success referred to as?
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