CRM and Ecotourism Quiz

The science of pricing products and services at the same price point over time (correct)

The system used by a business to record customer preferences and track customer interactions with the business in order to provide better service

The combination of the “Four P’s” of marketing—product, place, promotion, and price—that is used to achieve marketing objectives for a target market.

The analysis of trends and factors that will affect a hospitality firm’s marketing efforts.

Two or more firms—ideally serving similar markets with noncompetitive products—joining together to benefit from each other’s strengths. (correct)

The international consolidation of big businesses and the growing trend for countries to allow the transfer of goods and services across national borders.

Direct efforts to sell a product or service through personal contact, telecommunication, and advertising and other promotion.

Designing, building, and marketing hospitality products for specific market segments.

A period when the level of business for a property falls somewhere between its peak and valley periods.

The promise made to customers in advance of purchasing that they can be assured of 100 percent satisfaction or they will not have to pay.

Tourism that promotes enjoyment of nature (without harming the environment).

The period when demand for a property and its services is highest. (correct)

<p>The promise made to customers in advance of purchasing that they can be assured of 100 percent satisfaction or they will not have to pay.</p> Signup and view all the answers

<p>The analysis of trends and factors that will affect a hospitality firm’s marketing efforts.</p> Signup and view all the answers