CRM and Ecotourism Quiz

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What is the definition of revenue management?

The science of pricing products and services at the same price point over time

What is the definition of partnership marketing?

Two or more firms—ideally serving similar markets with noncompetitive products—joining together to benefit from each other’s strengths.

What is the definition of peak period?

The period when demand for a property and its services is highest.

What is the definition of service guarantee?

<p>The promise made to customers in advance of purchasing that they can be assured of 100 percent satisfaction or they will not have to pay.</p> Signup and view all the answers

What is the definition of environmental scanning?

<p>The analysis of trends and factors that will affect a hospitality firm’s marketing efforts.</p> Signup and view all the answers

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